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Swipely Rebrands as Upserve to Focus Exclusively on Restaurants


Marketing-insights startup Swipely has rebranded to Upserve and launched some major additions to its product line. The Rhode Island-based company was founded in 2009 to “provide marketing tools to main street merchants” and has since narrowed its focus to offer analytics tools exclusively to restaurants. Today’s rebranding reflects that focus.

In a blog post announcing the change, Swipely CEO and Co-founder Angus Davis highlights Upserve’s growth serving the restaurant industry, which employs 1 out of every 10 people in the U.S. workforce:

  • Serves thousands of restaurants across all 50 states
  • Manages 11 million meals per month, up more than 1.7X from last year
  • Manages relationships with 16 million active diners through its CRM program, Guest Book

Along with the rebrand, Upserve added to its product line, which originally consisted of sales analytics, server performance, and menu popularity. The company’s newly launched mobile app helps restaurant owners remotely manage all of their restaurants by comparing sales with labor performance and generating reports across locations.

In an interview with Street Fight, Davis touted how the app will help balance restaurant ownership with work obligations, stating, “It lets them get out of the restaurant for a while and still feel like they’re there.”

Upserve is also launching ShiftPrep, which combines data from table management, point-of-sale systems, and CRM. That data is matched with machine learning, predictive analytics, and external data such as weather to forecast customer dinner traffic.


Upserve presented at FinovateSpring 2012 where it demoed Payment Marketing. The company has raised a total of just over $40 million in equity. Last year, it was featured in AlwaysOn’s OnFinance Top 100 list.