Author: Julie Muhn (@julieschicktanz)

Blockchain.com Launches Debit Card for U.S. Users

Blockchain.com Launches Debit Card for U.S. Users
By Julie Muhn (@julieschicktanz) Posted on
Categories: Alumni News, Blockchain, Daily news
  • Blockchain.com is launching a Visa debit card in partnership with Marqeta today.
  • The fee-free card enables users to spend their crypto balance or cash within their Blockchain.com wallet.
  • Blockchain.com counts 50,000 sign-ups for the card from users on its waitlist.

Cryptocurrency platform Blockchain.com is making it easier for users to transact using crypto from their Blockchain.com wallet. The company has released the Blockchain.com Visa debit card today, allowing U.S. users to spend their crypto balance or cash within their Blockchain.com wallet to pay for goods and services online or in person.

The new card does not charge fees and pays a reward of 1% back in crypto for all card purchases. Facilitating the launch are Visa, which provides the payment network, and Marqeta, which powers the card issuing process. Marqeta’s Just-in-Time Funding feature is key to Blockchain.com’s card launch. It enables users to spend from their available crypto balance while settling the transaction in fiat currency in the back end.

“As one of the crypto industry’s oldest and most trusted platforms, we’re excited to roll out the natural next step to make crypto easy to use in the real world and accessible to as many people as possible,” said Blockchain.com CEO and Co-Founder Peter Smith. “This is a prime example of digital assets making their mark on the existing financial services industry, as we shape the future of (mainstream) finance.”

At launch, Blockchain.com already has 50,000 sign-ups for the card from users on its waitlist. Once the rollout of the card in the U.S. is complete, Blockchain.com will make the card available to customers in more countries starting next year.

In launching a payment card tied to its crypto wallet, Blockchain.com joins its competitor Coinbase in this effort. The company initially launched a payment card in partnership with The Shift Card in 2015. However, after the debit card company closed up shop in 2019, Coinbase unveiled its own white-labeled Visa debit card issued by Pathward in 2020.

Blockchain.com was founded in 2011 and serves as a platform for users to buy, sell, hold, and trade cryptocurrencies. With 82 million crypto wallets, the company’s 37 million users have made transactions worth over $1 trillion to-date.

Blockchain.com has raised a total of $490 million in funding, including its most recent Series D round earlier this year that valued the company at $14 billion at the time.

Photo by Shubham Dhage on Unsplash

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Investor Cash Management Brings Inclusive Finance to Delaware State University

Investor Cash Management Brings Inclusive Finance to Delaware State University
By Julie Muhn (@julieschicktanz) Posted on
Categories: Sponsored

This post is sponsored by Delaware Prosperity Partnership

  • Investor Cash Management (ICM) is working with Delaware State University to help the university promote financial wellness.
  • Among ICM’s other partners are BNY Mellon, PIMCO, Visa, Trusted Capital Group/HUB Financial, and the National Education Association.
  • Originally headquartered in Chicago, ICM relocated its headquarters and customer service center to Wilmington, Delaware last year.

Delaware-based Investor Cash Management (ICM) is on a mission to help investors of all stripes achieve their financial goals.

“We’re helping individuals build wealth by offering a better financial product that eliminates the fees, confusion and inaccessibility traditionally associated with investing,” said ICM CEO Fred Phillips. “We’re creating a community where everyone has equal access to quality investment funds, including those previously unavailable to many individuals.”

ICM develops API-based technology that links investor cash management accounts directly to both a bank account and a brokerage account. The company’s technology transforms investment products such as mutual funds, ETFs, and shares into digital currencies that users can transact with using a debit card, ATM, P2P transfer, and online bill pay. As a result, investors receive higher returns and immediate access to their bank and brokerage assets.

Among the company’s partners are BNY Mellon, PIMCO, Visa, Trusted Capital Group/HUB Financial, the National Education Association, and– most recently– Delaware State University (DSU), a Historically Black College or University. DSU is a good fit for ICM because of its focus on teaching financial literacy to its students and alumni. The University has integrated ICM’s financial wellness product into its existing financial literacy program.

“Investor Cash Management is proud to provide the technology that empowers Delaware State University to deliver actionable financial education and reduce persistent, pernicious gender and racial investment gaps,” said Phillips. “Through our mission-driven partnership to democratize investment, DSU’s program provides access to innovative financial services and a foundation to develop products that address important needs of the broader community.”

In another effort to back its mission of supporting underserved investors, ICM has partnered with The Chicago Network, an organization of prominent and influential female leaders whose purpose is to empower women to lead. The organization recently honored Delaware Lieutenant Governor Bethany Hall-Long and Illinois Lieutenant Governor Juliana Stratton for supporting the advancement of women leaders in business, finance and technology.

Launched in Chicago in 2018, ICM relocated its headquarters and customer service center to Wilmington, Delaware last year. The company expects to employ more than 400 people by the end of 2024. Backed by the founders of Morningstar and Ariel Investments, ICM has been listed by Capgemini and UBS as one of the world’s 10 leading fintech companies. Earlier this year, the company was selected for one of 20 inaugural PHL Inno Fire Awards.

Learn more about fintech in Delaware by visiting the Delaware Prosperity Partnership website or by contacting Becky Harrington, DPP’s vice president of Business Development, at bharrington@ChooseDelaware.com.

Photo by Alex Korolkoff on Unsplash

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Marqeta Launches Suite of Banking Products

Marqeta Launches Suite of Banking Products
By Julie Muhn (@julieschicktanz) Posted on
Categories: Alumni News, Daily news, Marqeta
  • Card issuance company Marqeta is launching a suite of banking products for its clients to offer their end customers.
  • Marqeta for Banking is comprised of seven banking products made available through Marqeta’s banking partners.
  • The new tools include Demand Deposit Accounts, Direct Deposit with Early Pay, ACH with Plaid Integration, Cash Loads, and Fee-Free ATMs, which are now available to Marqeta’s U.S. customers. Bill Pay and Instant Funding will be available in beta early next year.

Marqeta announced today that it is expanding further into the banking world beyond card issuance. The California-based company unveiled a suite of seven banking products through what it’s calling Marqeta for Banking.

Marqeta for Banking offers the company’s businesses customers access to more than 40 banking APIs that enable them to create customized banking services. The capabilities are made available through Marqeta’s banking partners and include Demand Deposit Accounts, Direct Deposit with Early Pay, ACH with Plaid Integration, Cash Loads, Fee-Free ATMs, Bill Pay, and Instant Funding capabilities.

“Consumers increasingly expect their financial services to be digital-first and mobile friendly, delivered by a brand they trust,” said Marqeta Founder and CEO Jason Gardner. “This is especially true for a rising generation of consumers who are less likely to have visited a physical bank branch or use a plastic card, and will instead begin their banking relationship on a mobile phone, which is doubling as a payment tool. Marqeta for Banking is fully designed to help customers meet the needs of today’s changing behaviors while building products for tomorrow’s consumer.”

Marqeta for Banking includes:

  1. Demand Deposit Accounts are tied to a debit card and are offered by an FDIC-insured institution. These accounts offer higher spend limits and no maximum balances.
  2. Direct Deposit and Early Pay is an earned wage access tool that enables users to receive their paycheck up to two days early.
  3. ACH with Plaid integration enables ACH payments between bank accounts.
  4. Cash Loads allow end users to deposit cash into their account at more than 180,000 retail locations. The deposited funds are available immediately in the user’s account.
  5. Fee-Free ATMs enable Marqeta customers to provide access to fee-free ATMs via the Allpoint and MoneyPass networks.
  6. Bill Pay will enable end users to pay their bills from within the app.
  7. Instant Funding will enable end users to instantly fund their accounts using an external debit or prepaid card.

All but the last two products in the Marqeta for Banking suite are available in the U.S. The beta versions of Bill Pay and Instant Funding will launch early next year. A handful of customers are already leveraging elements of Marqeta for Banking, including Coinbase, Branch, and Fold.

Marqeta’s card issuing platform enables its clients to manage their own card programs by creating configurable and flexible payment tools as well as customizing payment cards for their end customers. The company was founded in 2010 and is a publicly traded company listed on the NASDAQ under the ticker MQ. Marqeta has a market capitalization of $4.14 billion.

Photo by Waldemar Brandt on Unsplash

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Digital Bank Nerve’s New Strategic Partnership Comes with Up to $7 Million in New Funds

Digital Bank Nerve’s New Strategic Partnership Comes with Up to $7 Million in New Funds
By Julie Muhn (@julieschicktanz) Posted on
Categories: Daily news, Funding
  • Digital bank for creatives, Nerve, is partnering with London-based Talenthouse, a firm that helps artists find work with global brands.
  • Talenthouse’s money management platform, TalentPlus, will leverage Nerve’s embedded banking technology to expand into the U.S.
  • To facilitate TalentPlus’ U.S. launch, Talenthouse will invest up to $7 million in cash and shares in Nerve.

Digital bank Nerve is furthering its reach this month via a partnership with Talenthouse, a London-based firm that helps creatives find work with global brands. Under the agreement, Talenthouse will leverage Nerve to launch a business banking solution for TalentPlus, its in-house financial app built for creators.

As part of the deal, Talenthouse will invest up to $7 million in cash and shares in Nerve. This partnership and investment will help Talenthouse launch TalentPlus in the U.S. next month and expand into the U.K. and Latin America in 2023.

“This is a significant step into the U.S. market for Talenthouse,” said Talenthouse CEO Clare McKeeve. “We plan to recreate this financial services model across several markets in the near future including the UK and Latin America. We have been incredibly impressed by and have huge confidence in the Nerve team, underlined by our significant strategic investment.”

Money management platform TalentPlus was launched in 2021 from a pilot program called ElloU. The platform seeks to offer participants in the creator economy banking tools that support their needs in ways that banks fall short. The company’s partnership with Nerve will enable it to add personal banking tools to its product lineup.

This aligns closely with Nerve’s offerings. The digital bank was launched in 2020 to serve the unique financial needs of musicians, artists, and other creatives. The Texas-based company’s mission is to help creators build sustainable businesses by lowering the cost for organizations to pay creators. Nerve’s partnership with Talenthouse marks the first time its embedded banking tools will be used on a private-label basis.

“We are super excited about collaborating with Talenthouse and the TalentPlus team to drive innovation for creative businesses and delivering financial services to an underserved community,” said Nerve CEO John Waupsh. “This partnership will expand our payments and banking services to Talenthouse’s U.S.-based creators, dramatically improving the financial services available to the creator economy.”

Photo by Brett Sayles

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N26 Taps Bitpanda to Add In-App Crypto Trading

N26 Taps Bitpanda to Add In-App Crypto Trading
By Julie Muhn (@julieschicktanz) Posted on
Categories: Daily news
  • Challenger bank N26 is launching N26 Crypto, an in-app cryptocurrency trading tool.
  • The company is partnering with Bitpanda for trading and custody of the 194 cryptocurrencies that will be available on its platform by the end of the year.
  • N26 Crypto is launching today in Austria and will be available in more countries in the next six months.

In what N26 is calling the company’s “next step beyond banking,” the Germany-based digital bank is unveiling N26 Crypto, an in-app cryptocurrency trading tool. Launching today in Austria, eligible clients can buy and sell 100 cryptocurrencies using the N26 app.

“The N26 banking experience has always been built around the customers’ needs, with features that make money management easy,” said N26 Chief Product Officer Gilles BianRosa. “With N26 Crypto we have created a simple, intuitive product that integrates seamlessly into N26’s fully-regulated banking experience where one’s bank balance, savings, and investment portfolio sit side by side – with cryptocurrencies being the first asset class we intend to offer.”

Customers can access the new capability from the “Trading” section within the N26 app’s new “Finances” tab. N26 created a drag-and-drop interface that makes it easy for users to instantly buy and sell crypto. After selecting the coin and the amount they would like to trade, N26 deducts the cash equivalent of the trade from their bank balance and the crypto shows up in their N26 Crypto portfolio instantly. Funds from crypto sales also show up in real time.

N26 Crypto is launching with 100 currencies, and plans to scale up to offer 194 by the end of this year. If you’re not impressed with N26 offering 100 cryptocurrencies at launch, you should be. Most fintechs launch with just two or three cryptocurrencies and add more slowly over time. The large number of cryptocurrencies is thanks in large part to N26’s partnership with Bitpanda, which will manage the execution of trades and custody of coins.

The Bitpanda partnership isn’t only helping N26 scale in terms of cryptocurrencies. The investment platform is also helping N26 offer clients competitive rates. N26 Metal customers face a 1% transaction fee when trading Bitcoin and 2% for all other cryptocurrencies. Other N26 customers will see a 1.5% transaction fee for Bitcoin, and a 2.5% fee for other cryptocurrencies.

N26 Crypto is launching in Austria today, and will be made available to eligible customers in more geographical regions over the next six months.

Founded in 2013 and launched in 2015, N26 now counts more than eight million customers in 24 countries. Well-known in the European market, N26 ranks among the top five highest-valued challenger banks wth a valuation of more than $9 billion. In 2019, the digital bank launched in the U.S., but decided to exit the region in order to focus on its European market operations.

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Amazon Launches Insurance Store in the U.K.

Amazon Launches Insurance Store in the U.K.
By Julie Muhn (@julieschicktanz) Posted on
Categories: Daily news
  • Amazon is launching an online insurance marketplace in the U.K.
  • The company is partnering with Ageas UK, Co-op, and LV= General Insurance to offer the Amazon Insurance Store, a new tool to help U.K. customers shop for home insurance.
  • The Amazon Insurance Store is now available to “select customers” and will be available to all U.K. customers by the end of the year.

The fintech industry loves to talk about Amazon’s weight as a competitor in the financial world. This week, the online retail giant is offering more points to that discussion with the launch of an online insurance comparison website for the U.K. market.

The Amazon Insurance Store serves as a way for U.K. customers to shop for home insurance by helping consumers compare quotes, select a plan, and pay for it using a checkout experience integrated with Amazon.co.uk. The element Amazon is seeking to differentiate its service with is the questionnaire experience. The company has simplified the process by only asking essential questions insurers require to issue a quote.

After the Amazon Insurance Store gains some traction, the company will integrate elements consumers expect from Amazon, such as customer reviews, star ratings, and even claims acceptance rates. The company expects the user-submitted data will help customers make more informed selections surrounding insurance companies and policies.

After finalizing their purchase, customers can use the Amazon website or mobile app to view their policies, change their payment method, and view renewal information.

“Finding the right home insurance policy can be a time-consuming and confusing task, with quotes that often leave out essential coverage in order to lead with the lowest price,” said Amazon European Payment Products General Manager Jonathan Feifs. “When we set out to create the Amazon Insurance Store, we wanted to improve the experience for customers shopping for home insurance so they could easily compare options and make an informed, objective decision—just like shopping on Amazon.”

At launch, Amazon is partnering with Ageas UK, Co-op, and LV= General Insurance. The company plans to add more insurers early next year. Amazon’s comparison website competes directly with Moneysupermarket, Uswitch, Compare the Market and GoCompare.

This isn’t Amazon’s first foray into the insurance market. Last year, the company partnered with Superscript to offer members of its Business Prime program contents insurance, cyber insurance, and professional indemnity insurance.

“Shopping online for home insurance is a well-established experience, and our goal is to exceed customers’ expectations when it comes to the Amazon Insurance Store,” said Amazon European Payment Products General Manager Jonathan Feifs. “This initial launch is just the beginning—we’ll continue to innovate and make refinements, all with the aim of delighting customers and providing the most convenient shopping experience possible.”

Amazon said that its Amazon Insurance Store is now available to “select customers,” and that it will be available to all U.K. customers by the end of the year.

Photo by Christian Wiediger on Unsplash

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NorthOne Raises $67 Million to Become the Digital Finance Department for Small Businesses

NorthOne Raises $67 Million to Become the Digital Finance Department for Small Businesses
By Julie Muhn (@julieschicktanz) Posted on
Categories: Daily news, Funding
  • Small business banking tools company NorthOne pulled in $67 million in funding this week.
  • The Series B round increases the company’s total raised to more than $90 million.
  • NorthOne has big ambitions, and is seeking to be “the digital finance department powering every small business in America.”

Small business banking tools company NorthOne landed $67 million in a Series B funding round this week. The investment boosts the New York-based company’s total funds to more than $90 million.

New and existing investors, including Battery Ventures, Don Griffith, Drew Brees, Ferst Capital Partners, FinTLV, Next Play Capital, Operator Stack, Redpoint Ventures, Tencent, and Tom Williams, participated in the round.

NorthOne was founded in 2016 to offer small businesses an approachable digital banking experience. The company said that the funds will enable it to raise the standard of products and services that business owners should expect from their banking partners.

“Through an obsessive focus on our customers’ needs, we’ve been able to predictably build a business banking experience that unlocks an incredibly strong product-market fit,” said NorthOne CoFounder and CEO Eytan Bensoussan. “As our customers grow, their problems evolve beyond the bank account. By connecting the data layer between accounting, receivables, payables, lending, payroll—all the financial operations—and the bank account ledger, we can provide a transformative offering that’s always felt out of reach for our customers: a world-class finance department built for their business.”

NorthOne, whose services are powered by The Bancorp Bank, has big ambitions. The fintech is aiming to be “the digital finance department powering every small business in America.” To reach this goal, the company is currently working on building new capital and credit products, faster payment solutions, and more integrations.

Photo by RODNAE Productions

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Six Minutes with Inspired Capital Founder Alexa Von Tobel

Six Minutes with Inspired Capital Founder Alexa Von Tobel
By Julie Muhn (@julieschicktanz) Posted on
Categories: Speaker series, Women in Fintech

If you had 6 minutes to talk with Alexa Von Tobel about all things fintech, what questions would you ask?

For those new to the fintech industry, let me fill you in. Alexa is the Founder and Managing Partner of Inspired Capital and was the Founder and CEO of LearnVest, a wealth management platform she sold to Northwestern Mutual for $250 million in 2018. She is also the author of Financially Fearless and Financially Forward. All this is to say, Von Tobel is a long-standing expert in the fintech industry.

I was fortunate enough to have the opportunity to chat with Von Tobel at FinovateFall last month. Here are some of the highlights of our conversation.

Dealflow in fintech has changed a lot this year. When I asked Von Tobel what we can expect moving forward, she said that the fintech industry is full of dry powder. She said to ignore the spike in funding that has occurred in the past couple of years, and instead look forward to the future. “This is when the best builders come out,” she said. “When times get tough is when you see resilient, committed founders saying that they want to build a business. I want to meet those founders.” In fact, Von Tobel is excited about the downturn because it will bring out the mission-oriented builders and founders that are seeking to fix the big gaps in the industry.

In our interview, we also looked at retirement. According to Von Tobel, retirement looks different today, thanks in part to the gig economy. Many people are looking to leave their full time job to work in a more flexible environment that allows them to choose how frequently to work. On the flip side, young people are also seeking more flexibility in their working environment, and because they are not working the traditional nine to five career, they need solutions to save for their retirement that fit this unique need.

Von Tobel also shared the top trends she expects to see rise in the next few years and offered up advice for founders of mid-to-late stage companies who are having difficulty finding VC funding in today’s environment.

Catch the full interview below.

Photo by Castorly Stock

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Deutsche Bank Taps Fiserv to Launch New Payments Company in Germany

Deutsche Bank Taps Fiserv to Launch New Payments Company in Germany
By Julie Muhn (@julieschicktanz) Posted on
Categories: Alumni News, Daily news, Fiserv
  • Deutsche Bank and Fiserv are teaming up to launch Vert, a payment acceptance and processing company aimed to serve small businesses.
  • Unlike other tools on the market, Vert will also offer traditional banking services.
  • Deutsche Bank has a built-in client base of around 800,000 small-to-medium-sized businesses who will be able to access the new solutions.

Deutsche Bank and Fiserv announced a partnership this week that will change the landscape of payments competition in Germany. The two have teamed up to launch Vert, a payment acceptance and processing company that also offers traditional banking solutions.

Aimed to serve small-to-medium-sized businesses (SMBs), Vert provides a single, integrated offering that streamlines access to banking products. The new service differentiates itself by providing next-banking-day pay-outs, which enables merchants to improve their cashflow with faster access to their funds. Vert also offers acceptance of common payment types and comes with an online dashboard that helps companies analyze transaction data and view a variety of business reports.

“By combining the strength of Deutsche Bank, Germany’s largest bank, with Fiserv, the world’s largest merchant acquirer, we can provide our Vert members with a secure, fast and technologically advanced payment acceptance solution,” said Vert Managing Director of Sales & Product Thorsten Woelfel.

Vert is launching with three products:

  • Clover Flex is a portable payment acceptance device that offers a tip function and business management apps.
  • A Go by Vert app that enables merchants to accept payments on their own Android device using secure PIN entry that allows the merchant to accept payments above contactless-only limits.
  • The PAX A50 is a small card reader device that enables merchants to accept card payments without having to carry around a heavy device.

“With a unique combination of payment and banking capabilities, Vert is already helping small and mid-sized enterprises in Germany do business more easily, with less complexity,” said Fiserv Head of EMEA John Gibbons. “We look forward to helping thousands of merchants streamline their operations and continue to delight their customers.”

Deutsche Bank comes with a merchant client base of its own. Between the bank’s retail banking division Postbank and entrepreneur-focused digital bank Fyrst, Deutsche Bank counts around 800,000 SMBs who will be able to access the new solutions. In fact, some of these merchants are already live with Vert. The bank also expects to attract business customers from outside of its own client base.

Photo by Maheshkumar Painam on Unsplash

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Alogent Acquires AccuSystems for Document Imaging

Alogent Acquires AccuSystems for Document Imaging
By Julie Muhn (@julieschicktanz) Posted on
Categories: Daily news, Mergers & Acquisitions
  • Banking software firm Alogent has acquired document imaging and tracking software company AccuSystems.
  • Terms of the deal were not disclosed.
  • Adding AccuSystems’ technology will help Alogent expand to new market segments.

Banking software firm Alogent announced this week it has acquired AccuSystems, a document imaging and tracking software company. Terms of the deal were not disclosed.

The acquisition combines two players in the enterprise content and information management space and expands the automation capabilities Alogent makes available to its bank and credit union clients. This is especially important because having a centralized data and document management platform that offers data analysis is becoming table stakes for financial institutions.

“The addition of AccuSystems to our process automation suite allows us to extend workflow experiences to new market segments with complementary capabilities proven to drive higher asset growth, improved efficiencies, and profitability for banks and credit unions,” said Alogent CEO Dede Wakefield.

AccuSystems Founder and CEO Alan Wooldridge said that the acquisition will help AccuSystems become “more impactful” by providing clients with “increased access to resources and an expanded banking ecosystem of solutions.”

Headquartered in Colorado, Accusystems provides bank document imaging and management to help banks increase control, accountability, and efficiency. The company’s imaging, exception, and loan approval workflows work with more than 30 cores and loan origination solutions and are used by more than 15,000 financial institutions. The company was founded in 1996 by Mel Hatch.

Alogent’s enterprise content and information management solution helps banks replace paper-based processes and automate workflows. Alogent was founded in 1995 and its other acquisitions include Finance Genius, Finovate alum Jwaala, and Bluepoint Solutions.

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Citi Dips Toe into Crypto Waters, Leading $6 Million Round in xalts

Citi Dips Toe into Crypto Waters, Leading $6 Million Round in xalts
By Julie Muhn (@julieschicktanz) Posted on
Categories: Alumni News, Citi, Daily news, Funding
  • Hong Kong-based digital asset investment startup xalts received $6 million in funding.
  • The round was co-led by Citi Ventures and Accel.
  • The investment marks a first for Citi; it is the first digital asset manager in which the bank-owned venture firm has invested.

Digital asset investing company xalts landed $6 million in funding in a Seed round co-led by Citi Ventures and Accel.

The investment, which is xalts’ first round of capital, also marks a first for Citi Ventures. xalts is the first digital asset manager in which the bank-owned venture firm has invested. “xalts is our first investment in a digital asset manager, and we support its vision of creating innovative products to meet the growing appetite of institutional investors for more efficient and robust crypto-access investments,” said Citi Ventures Managing Director Luis Valdich.

While the investment is a first for Citi, however, the move into crypto is not uncommon for traditional financial firms. In fact, just a few weeks ago, Charles Schwab, Citadel Securities, and Fidelity Investments announced the launch of a new cryptocurrency exchange, EDX markets, to serve both individual and institutional investors.

Headquartered in Hong Kong, xalts is a global digital investment firm that helps financial institutions across the globe access digital assets while remaining compliant. The company was founded earlier this year by Goel Ashutosh and Supreet Kaur.

“With xalts, we are building innovative, institutional-grade investment products and solutions which focus on high compliance and control standards – things institutional investors care about,” said Goel, xalts’ Chief Investment Officer. “The next leg of growth in digital assets will be driven by institutional participation in the asset class. We are starting to see the early signs of that with a lot of new initiatives coming from banks and asset managers.”

Photo by Tom Fisk

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Merrill Wealth Management Launches Advisor Matching Program

Merrill Wealth Management Launches Advisor Matching Program
By Julie Muhn (@julieschicktanz) Posted on
Categories: Daily news
  • Merrill Wealth Management launched Merrill Advisor Match, a tool to connect people with the right advisor.
  • Using Merrill Advisor Match, customers answer a set of questions that helps match them with a list of financial advisors.
  • The launch comes at a time when one third of affluent Americans are not currently working with an advisor.

Bank of America’s Merrill Wealth Management unveiled a new offering this week that offers a technological approach to matching consumers with financial advisors.

The tool, Merrill Advisor Match, connects people seeking financial advice with a Merrill financial advisor that suits their preferences and needs. After answering a set of questions, consumers looking to be matched with an advisor receive a personalized list of potential candidates who they can review. Once they’ve finalized their decision, they can use the tool to schedule a meeting with the advisor of their choice.

The questionnaire asks customers where they are on their financial journey, which areas of their finances they would like help with, how they prefer to spend time during their meeting, if they are a planner or are spontaneous, and more.

Mobile screenshots of Merrill Advisor Match

“We’ve combined a century of bringing Wall Street to Main Street with a personalized digital experience that takes the guesswork out of finding the right advisor,” said Merrill Wealth Management President Andy Sieg. “Merrill Advisor Match is an industry-changing innovation that reflects our modern Merrill strategy, helping to connect more investors to advice from the best advisors in the industry.”

Merrill Advisor Match partners advisors with consumers based on a number of factors, including the customer’s engagement preferences, guidance style, and personality traits. These elements are assessed in the questionnaire and are based on a Merrill study that indicated that 90% of affluent Americans prefer to work with an advisor who matches their communication style, 83% select an advisor based on their personality, and 93% choose their advisor based on whether they deliver financial results.

This digital-first approach to selecting an advisor will resonate with affluent Americans, one-third of whom are not currently working with an advisor. By leveraging matchmaking technology, Merrill Advisor Match creates a user experience similar to those used with dating and social sites that customers are accustomed to. This familiarity ultimately makes the process more approachable.

“For those who don’t have a connection in their personal network,” explained Merrill Chief Operating Officer Kirstin Hill, “Merrill Advisor Match uses research and qualitative analysis to break down barriers to professional financial advice.”

Photo by Kindel Media

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