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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
This week in our Finovate Fintech Halftime Review eMagazine, Senior Analyst Julie Muhn explored the trend of niche banking. Niche banking leverages the current explosion in identity-awareness to create unique and tailored banking experiences for members of a growing number of different communities.
The news that Karat Financial, a Los Angeles, California-based company that offers a credit card designed for digital creatives, has raised $26 million in Series A funding is the latest indication that this trend may only be growing stronger.
Launching its “Black Card for Creatives” last year, Karat is targeting the digital influencer economy of YouTubers, Twitch livestreamers, and others who often struggle to translate their online earnings into creditworthiness in the eyes of traditional lenders and banks. And while this challenge extends to a broader population than just digital creatives, there is no small benefit for a banking services company in being associated with one of the more vibrant developments in 21st e-commerce and entertainment.
Karat offers a business card with cash back rewards, and zero-cost credit advances for sponsorship payments. The corporate card acts much like an American Express card, with balances paid off monthly. This lack of interest charges – as well as Karat’s no-fee policy – helps keep the cost of using the card as low as possible, a priority for digital creatives with potentially volatile revenue sources.
To this point, in lieu of a traditional bank application, Karat wants to know about Instagram followers and sponsorship deals, YouTube subscriber counts and Twitch donations in order to get digital creatives the access to credit that is commensurate with their success as online influencers.
Karat was founded by Eric Wei, a former product manager at Instagram, and Will Kim. This week’s Series A round – which consisted of $15 million in debt financing and $11 million in venture funding – was led by Union Square Ventures and featured participation from GGV Capital and SignalFire.
FinovateAsia 2021 is over. But we’re keeping the doors open and the lights on for a few more days to let those of you who attended our digital fintech conference last month to check out any of the keynote addresses and panel discussions that you might have missed. The platform will remain available to FinovateAsia 2021 attendees until July 6th.
One of the hot topics in Asia – like in the rest of the world – is the rise of artificial intelligence, or AI, and its potential impact on fintech and financial services. At FinovateAsia this year, DreamQuark’s Mikko Hietanen and David Destemberg led a virtual meeting on how to use AI in order to help customer to select ESG investments. Among our demoing companies, Singapore-based Crayon Data demonstrated its AI-led platform, maya.ai, that enables enterprises to create highly personalized experiences for their customers.
The latest Big Read on AI in financial services in Asia comes from TechWireAsia, which reviewed a report from McKinsey titled AI in banking: Can banks meet the challenge? as a way of opening up the discussion. The TechWireAsia overview has been making the rounds throughout the fintech Twitterverse, and its support of McKinsey’s conclusions – that banks, including those in the Asia-Pacific, need to be wary of competition from digital challengers that may be quicker to embrace AI – reminds us of how big the stakes are for traditional financial services providers.
Importantly, innovations in AI are not limited to front- or customer-facing solutions. In fact, in Southeast Asia – countries like the Philippines, Indonesia, Malaysia, and Singapore – some of the biggest gains for AI technology deployment have been in backend operations. This is an area where banks can experiment and test new, AI-powered, solutions – and even develop a more AI-friendly culture, if necessary – before attempting to deploy more customer-facing, (and potentially brand-impacting) AI-based technologies.
That said, as far as the McKinsey report is concerned, for those financial institutions that do pursue what the report calls an “AI-bank” strategy, the rewards could be huge. McKinsey estimates that AI “can potentially unlock $1 trillion of incremental value for banks, annually.” This value is represented in more than 25 different AI use cases capable of helping banks grow revenues, lower costs, and “uncover new and previously unrealized opportunities” due to an AI-given ability to generate key customer insights from massive volumes of data.
And while offering much in the way of a carrot for banks to move carefully and quickly to adopt AI-based technologies, the McKinsey report does wield a stick, as well. “Banks that fail to make AI central to their core strategy and operations,” the report reads, “will risk being overtaken by competition and deserted by their customers.” The report highlights four key trends – rising customer expectations, the accelerating pace of AI adoption by financial institutions, the challenge of digital ecosystems, and competition from Big Tech – that are most likely to compel banks and financial services companies to act.
Cloud-based payroll benefits and human resource management innovator Gustoannounced a partnership with online accounting and bookkeeping firm Xendoo to help launch Xendoo Payroll. Gusto Head of Partnerships Somrat Nyogi described the partnership as part of an overall trend toward digitization of key business operations. “Through our partnership, Xendoo is combining payroll and bookkeeping services to deliver financial peace of mind to small business owners,” Nyogi said.
Not only is this week’s partnership announcement part of a relationship between the two companies that goes back “for years,” but the collaboration, according to Xendoo CEO and founder Lil Roberts, also anticipates the beginning of a “long-term deeper tech partnership” between the two firms.
“Partnering with Gusto was a natural decision as we both strive for the same outcome: taking the stress out of finances for small business owners so they can focus on what matters most – growing their businesses,” Roberts explained. “Integrating Gusto’s embedded payroll into our new Xendoo Payroll solution will allow us to better serve our customers and expand our offering to create an all-in-one-place solution for the SMB community.”
Available via API, Gusto Embedded Payroll enables developers to embed and customize payroll functionality into their platforms. In addition to Xendoo’s launch, Gusto reported that “more than a dozen” companies already have begun to deploy the new payroll solution. Moreover, these firms will be able to leverage their new payroll functionality to gain deeper insights into their customers and discover opportunities to provide additional services. Among those first out-of-the-gate with Gusto Embedded Payroll is SMB banking platform Novo, which will become one of the first platforms of its kind to offer integrated payroll services.
“Payroll is one of the biggest expenses for small businesses, and being able to integrate it more deeply into the whole financial picture opens up many opportunities to optimize cash flow and operations,” Novo VP of Product Matt Hamilton said. “We’re excited about working with Gusto to provide the most flexible payroll experience to our businesses.”
Making its Finovate debut as ZenPayroll in 2014, Gusto was founded in 2011 and is headquartered in San Francisco, California. From its origins as a payroll services startup, Gusto has grown into a small business human resources management platform that helps companies with employee onboarding, benefits, insurance, and other HR operations. Plans start as low as $45/month and more than 100,000 businesses are on the Gusto platform.
Gusto has raised more than $516 million in funding, and includes Fidelity Management and Research Company, and Generation Investment Management among its most recent investors. Earlier this month, the company announced its first acquisition, a startup called Ardius that automates tax compliance for companies with R&D tax credits. Joshua Reeves is Gusto CEO.
Canada Day is this week, July 1st. The holiday – colloquially considered by some to be Canada’s “birthday” – celebrates the decision of three provinces in 1867 – modern-day Nova Scotia, New Brunswick, Ontario, and Quebec – to unify and form the country we now know and love as Canada.
Last year, we launched our inaugural recognition of fintech companies – Finovate alums all – who were founded in or operate out of Canada. From Calgary, Edmonton, and Montreal to Ottawa, Toronto, and Vancouver, Canadian fintechs have gained a reputation for cutting-edge innovation in everything from helping small businesses secure critical financing during the COVID pandemic to advancing new use cases for the latest cryptocraze: non-fungible tokens (NFTs).
Today, we honor Canada Day with a salute to those Canadian fintechs that have joined the Finovate family since our last reporting from the Great White North.
Boss Insights (Toronto, Ontario) – demo – Business-data-as-a-service innovator bridging the data gap between banks and their business customers.
Coconut Software (Saskatoon, Saskatchewan) – demo – Customer engagement platform for financial institutions to enhance the digital and physical engagement of both staff and customers.
Dbilia (Vancouver, British Colombia) – demo – A digital memorabilia marketplace that leverages Blockchain technology and NFTs to empower creatives and enable fans to purchase their work. Best of Show winner.
FormHero (Toronto, Ontario) – demo – A low-code SaaS platform that helps enterprises build intuitive, digital front-end experiences to help them manage and orchestrate complex data collection.
JUDI.ai (Vancouver, British Colombia) – demo – An AI-driven analytics platform to enhance small business lenders’ loan origination processes with instant cash flow analysis, automated underwriting, as well as continuous monthly monitoring and real-time reporting.
We also saw the return of Flybitsthis spring. The Toronto-based company demonstrated its MyCard solution that consolidates all of a bank’s products and services on the bank’s existing mobile app and provides dynamic recommendations tailored to the customer’s needs.
Looking to FinovateFall in September, what can we expect from fintech’s Canadian contingent? This week we introduced the first wave of demoing companies for our annual fall fintech event and were happy to see that Finovate veteran Cinchy, from Toronto, Ontario, will be back. With FinovateFall marking the return of live demos after more than a year in a digital-only format, we can’t wait to see what other innovative Canadian fintechs will join in the fun.
Along with the fanfare surrounding so-called meme stocks and the “power of the individual trader” last year, there was a dark side. Investing and trading platforms that had embraced gamification were being accused of not fully preparing their customers for the dangers involved in stock trading – especially in volatile, illiquid stocks. Critics demanded that these platforms spend more time – and money, if necessary – educating their customers for their own benefit as well as for the good of the investing and trading industry, which has recovered impressively since the dot.com bust 20 years ago.
This is the spirit in which we take the news that Stash, a New York-based, mobile-first investment platform that made its Finovate debut in 2017, has acquired financial literacy platform PayGrade. The terms of the deal were not disclosed, but the acquisition marks Stash’s first acquisition and its biggest fintech news headline since a whopping $125 million Series G fundraising back in February.
Brandon Kreig, CEO and co-founder of Stash said that the acquisition was an example of the company’s mission to “empower everyday Americans to invest for the future.” He noted that personal finance education is not emphasized in American schools – with 43 out of 50 states not requiring coursework in personal financial management – and that an overwhelming number of American adults – as much as 80% – live “paycheck to paycheck.”
“With PayGrade,” Kreig explained, “Stash will provide teachers, parents, and children with interactive tools to learn effective money management skills that will last a lifetime.”
Stash enables users to begin investing on its platform with as little as $1 a month. The company’s “Stash Beginner” program allows investing – including fractional share investing – as well as banking, portfolio recommendations, savings strategies, and a Stock-Back card that helps users earn stock every time they use the card for shopping. Stash also offers Growth and Plus plans that add features such as portfolios for children, premium research, and enhanced bonuses for using the Stash Stock-Back card.
Purchasing PayGrade is not the only way that Stash will support the cause of financial literacy this year. Stash’s acquisition news arrived just a few days before the company announced that it was partnering with the Suh Family Foundation and the Big Yard Foundation to launch a financial literacy program over the summer. Dubbed the Stash101 Summer School, the program will be conducted in partnership with Portland Public Schools and will give 160 middle school students an introduction to vital money management and wealth building.
“From investing and banking to education and retirement planning, we believe everyone has the power to achieve greater financial freedom—one step at a time.” Krieg said. “We’re thrilled to deepen our commitment to childhood education through Stash101 and this special summer school program in Portland with the Suhs and Big Yard. It’s going to be a tremendous four weeks for the kids.”
Stash101 is part of the Portland Interscholastic League Trajectory Math Program, which provides additional learning resources for historically underserved students. The course will include a simulated economy experience in which the students will complete tasks like renting desks, while earning a salary and learning about the difference between savings and credit. The classes will be held between July 6 and July 27 at a pair of schools in the Portland School system.
Technology supergeniuses and uber-popular podcasters aren’t the only ones choosing to set up shop in the Lone Star State these days. German savings marketplace Raisin has gone live with its first U.S. partner bank – Dallas, Texas-based MapleMark Bank – launching its term deposit products o MapleMark’s digital platform.
“Together with MapleMark Bank, Raisin U.S. is pursuing Raisin’s core mission of breaking down barriers to better savings and investments,” Raisin CEO Tamaz Georgadze said. “The U.S. deposit market hasn’t seen an innovation in decades. As a pioneer in the deposits space across Europe, it made sense for us to enter the American market by modernizing one of the most important and popular U.S. deposit product categories.”
Raisin made its choice of MapleMark known back in April. The integration of Raisin’s savings-as-a-service technology will enable MapleMark to engage new customers beyond its current private banking base. Raisin’s solution will allow MapleMark’s affluent clients to access personalized certificate-of-deposit products easily without having to open multiple, potentially unrelated banking accounts just to meet their cash savings goals. MapleMark Chief Financial Officer Willy Wolfe said that the partnership was a “win-win” for both the bank and its customers, and changed what historically had been a long, complex, and expensive undertaking into a process that is “instantaneous and simple.”
“Being able to generate cost-effective individualized deposit products at the click of a button advances MapleMark’s digital positioning in a highly competitive field, while also simplifying funding for the bank,” Wolfe explained.
Raisin’s solution enables financial institutions and their clients to personalize term deposits, including a schedule of projected outflows. Banks and customers can also choose to customize market-linked products to add exposure to potential upside from the market while still benefitting from the protection of a time deposit. Raisin’s pre-built term solutions for ladder, liquidity, and market-linked products are available to customers, as well.
Founded in 2012 and launched from its Berlin, Germany headquarters a year later, Raisin has place $32 billion for 335,000 customers in more than 30 European countries and more than 100 partner banks. Named one of Europe’s top five fintechs for 2019 and 2020, Raisin has raised $206 million in funding from investors including PayPal Ventures and Thrive Capital.
The 43,000+ members of Dover Federal Credit Union (DFCU) are the latest beneficiaries of the marriage between AI and customer care that has been a growing feature of the customer experience in financial services. The Delaware-based institution, with more than $600 million in assets, has teamed up with interface.aito leverage the company’s Intelligent Virtual Assistant (IVA) in its call center operations initially, before expanding the technology to DFCU’s website, online, and banking services.
“The IVA will enable us to create a seamless experience for members across all of our contact channels,” DFCU VP of Marketing & Digital Experience Tyler Kuhn said. “It will also help to continue to create efficiencies across the organization. With the ability of the technology to continuously learn and improve, we will be able to adapt to new member needs and evolve. Working with interface.ai also allows us to retain our personal touch in every conversation through their neutral voice-enabled system that makes every voice-interaction with the IVA, human-like.”
In the partnership announcement, Kuhn recalled pandemic-era call center volumes that were twice as large as usual and had a major impact on DFCU’s ability to serve its members at a time of crisis. Finding no traditional solution to the challenge, Kuhn said that interface.ai’s IVA had a number of key features that DFCU needed in order to effectively respond to its members. Focusing on these critical issues – eliminating support bottlenecks, improving operational efficiencies, and enhancing the overall member experience – according to Kuhn, is what led DFCU to interface.ai.
“In our search, we discovered that interface.ai’s IVA would enable us to instantly respond to member inquiries around the clock, while maintaining high service levels – ultimately leading to enhanced member experiences and further optimizing our operational costs by creating efficiencies across the organization,” Kuhn explained.
“Visa is committed to doing all we can to foster innovation and empower consumers in support of Europe’s open banking goals,” Visa CEO and Chairman Al Kelly said. “By bringing together Visa’s network of networks and Tink’s open banking capabilities we will deliver increased value to European consumers and businesses with tools to make their financial lives more simple, reliable and secure.”
Tink will retain both its brand and its current leadership team, and will remain headquartered in Stockholm, Sweden. The company is integrated with more than 3,400 banks and financial institutions, enabling millions of bank customers across Europe to benefit from aggregated financial data and smart financial services.
“Joining Visa, we will be able to move faster and reach further than ever before,” Tink co-founder and CEO Daniel Kjellén said. “Visa is the perfect partner for the next stage of Tink’s journey, and we are incredibly excited about what this will bring to our employees, customers and for the future of financial services.
Another alum from Europe that made fintech headlines late in the week was Meniga. The company, which demoed its Carbon Insight solution at FinovateEurope Digital earlier this year, has teamed up with Länsförsäkringar, one of Sweden’s largest financial institutions, to help the firm launch its new personal finance management solution. Specifically, Länsförsäkringar will use Meniga’s data management platform to enable the new offering to provide customers with access to real-time spending data.
“We are extremely excited about joining forces with Länsförsäkringar,” Meniga co-founder and CEO Georg Ludviksson said. “Partnering with such a reputable bank will no doubt prove instrumental in further cementing our position as the go-to digital banking solutions provider in the Nordics. Having worked assiduously with Länsförsäkringar to create an outstanding and first-class personal finance management experience for their customers, we are also very pleased to have been able to assist them during a time when so many people are in need of support and looking to take control of their finances.”
Be sure to check out our interview with Pablo Viguera, co-founder and co-CEO of Open Finance innovator – and “Plaid of Latin America” – Belvo.
Here is our look at fintech innovation around the world.
An investment of $2.5 million from Curql Fund will help Illuma Labs further innovate in the field of voice authentication for credit union call centers. The company will use the capital to enable new anti-fraud features as well as new platform integrations to ensure its technology is accessible to a wide range of credit unions.
Illuma Labs flagship product, demonstrated at the company’s most recent Finovate appearance at FinovateFall last year, is Illuma Shield. The solution leverages real-time voice authentication rather than traditional, knowledge-based authentication techniques to combat fraud, improve efficiency, and enhance the overall member experience.
“This technology uses state of the art Artificial Intelligence, machine learning, and voice biometrics to address three of the top concerns for credit unions,” Illuma Labs founder and CEO Milind Borkar explained. “Improving member experience by emulating the warm welcome of a brick-and-mortar visit, creating operational efficiency by shortening call times, and increasing security to prevent account takeovers.”
“The infusion of investment from Curql is very timely for expanding this solution to the entire credit union community,” Borkar added.
Earlier this year, Illuma Labs announced a partnership with TDECU (Texas Dow Employees Credit Union) which deployed Illuma Labs’ voice authentication technology in its Member Contact Center. With more than 354,000 members and more than $4 billion in assets, TDECU is a not-for-profit financial cooperative that offers a full range of deposit products as well as online and mobile banking, and lending solutions.
“Our top priority is to keep members connected to their money in a way that is not only safe and secure, but also easily accessible,” TDECU Chief Growth, Strategy & Marketing Officer Alex De La Cruz said. “We look to fintech as a solution through our partnership with Illuma Labs to provide added security and a best-in-class Member experience.”
Also this spring, Illuma Labs teamed up with Wisconsin-based Connexus Credit Union ($3.3 billion in assets; 382,000 members). Headquartered in Plano, Texas, Illuma Labs was founded in 2016.
As Finovate Global has chronicled, the boom in fintech investment in Latin America is one of the most interesting trends in global fintech right now. From challenger banks to MSME lenders, a growing number of entrepreneurs and businesses in Latin America are bringing innovative, digital solutions to problems of financial opportunity and financial inclusion.
We caught up with Pablo Viguera, co-founder and co-CEO of Belvo in the wake of the company’s $43 million Series A round announced earlier this month. Dubbed “the Plaid of Latin America” by TechCrunch, Belvo offers an open finance API platform that facilitates data connections between apps, banks and other financial institutions, gig economy companies, and more.
What does this new investment mean to Belvo?
Pablo Viguera: We are extremely proud of this milestone and believe that it’s the result of the rapid growth our company has experienced during the last year – underpinned by the continued and unprecedented expansion of fintech in Latin America in the last 18 months.
The funding demonstrates that open finance represents a truly transformational opportunity for Latin America’s financial sector in the next decade. Investors believe that Belvo is poised to continue building category-defining infrastructure and API tools to power the next generation of financial services in the region.
The newly raised funds will help us scale and enhance our product offering, continue expanding our geographic footprint, and double the size of our team.
What is the distinction between open banking and open finance?
Viguera: Open finance is the next step after open banking. If the first aimed to make banking data available to third parties through APIs, this new model extends its scope to financial data from other sources beyond banks.
This is particularly important in regions where a big percentage of the population is still unbanked or underserved, such as Latin America. In these cases, the more financial data sources you have on your platform, the better it is for companies building innovative financial services or innovative apps on top of it.
One example of how this works is the use of financial data from gig economy platforms such as Uber and Rappi in Latin America.
Thanks to open finance APIs, companies can access one-of-a-kind financial data from these alternative sources, not accessible anywhere else, to build new and more inclusive financial services. It’s the case for Minu, a startup offering financial services for gig workers in Mexico, that uses our platform to connect their app with financial data from one of the largest delivery companies in Latin America.
What is driving the embrace of open finance in Latin America?
Viguera: One of the keys to our growth lies in our nature as an infrastructure company that offers its services to the rapidly expanding fintech sector. As this sector grows, as has been the case in recent years (and even more so since the onset of the pandemic, which has accelerated the adoption of digital financial services), we grow as well.
The trend that this sector is experiencing in Latin America is a tailwind for us. If only 12 months ago we had a handful of clients, today we have over 70, and we see that demand continuing to grow.
What are some of the chief obstacles to the broader adoption of open finance?
Viguera: Probably the biggest challenge today is the fact that we operate in a market where open finance is still a young concept and relatively unknown to many. There is still a lot of work to be done to make visible the benefits it offers, both to the companies that implement it and to its end users, in order to increase adoption.
However, we believe that this is the direction in which the market is heading. As has happened in other regions such as Europe and the United Kingdom, this aspect will improve as regulations progress.
Where do you see the greatest untapped opportunities right now?
Viguera: Latin America is possibly the most exciting and dynamic place to be in right now, given the exponential growth that the fintech sector is experiencing. It is also a great place to build infrastructure for the next generation of financial products for a huge market.
We believe it’s only going to get more exciting over the next decade as open banking and open finance will continue to be a key transformational driver for the entire region.
What can we expect to see from Belvo over the balance of 2021?
Viguera: This year we will focus on continuing to scale our product development efforts to meet rapidly increasing market demand and support its exponential customer growth. Our focus will be on expanding our offering of data enrichment solutions (beyond our income verification product) across markets and launch our bank-to-bank payment initiation offering in Mexico and Brazil.
In addition, this year will continue to explore opportunities to expand our open finance platform to new countries within the Latin American market. We expect to double our existing financial data providers’ connection coverage, reaching over 80 integrations by the end of the year.
The new funds will also be used to strengthen our team across functions and locations. We currently employ 70 people and we plan to double our headcount by the end of the year. As part of this plan, we will be hiring more than 50 engineers in Mexico and Brazil in the upcoming months.
Data Tools and Technologies is the theme of this month’s FinovateFocus event, which takes place less than a week from today on June 30. This two-hour, targeted networking and collaboration experience leverages smart algorithms to help attendees find like minds and make the best matches. In between networking sessions, FinovateFocus will feature short presentations on harnessing the power of data from fintech analysts, business leaders, and industry experts.
Book your ticket at our FinovateFocus hub today. Free registration for eligible director/head/SVP/C-level professionals from financial institutions is available. Visit our FinovateFocus hub for more information.
Here’s a look at what FinovateFocus has in store for next week’s presentations:
Transforming Relationship Managers into Trusted Advisors with Yamini Bhat, CEO and Co-Founder of Vymo.
Six Steps to Accelerate Your Progress on the Road to AI with Steven Ramirez, CEO, Beyond the Arc
Balancing Humans and Machines to Unlock Real-Time Finance Insights with Snehal Shinde, Chief Product Officer and Co-Founder of Zeni Inc.
After the networking sessions and presentations, FinovateFocus will feature a set of fintech roundtables led by our experts. Themes and hosts for the June FinovateFocus roundtables next week are:
Maximizing sales effectiveness: The art of working with “small data” with Yamini Bhat, CEO and Co-Founder of Vymo
The power of data to enhance your services – from Open Banking through Open Finance to Open Data with Dr. Louise Beaumont, Chair of the Open Finance & Payments Working Group of TechUK
Strategies for developing and deploying AI more quickly with Steven Ramirez, CEO of Beyond the Arc
Leveraging data to provide a better borrowing experience for businesses with Sean Hunter, CIO of OakNorth
SmartAsset, a fintech that helps individuals connect with qualified financial advisors and improve their overall financial health, announced a major fundraising this week. The company secured a $110 million investment in a Series D round led by TTV Capital that takes SmartAsset’s valuation to more than $1 billion.
“Our mission is to help people get better financial advice,” SmartAsset founder and CEO Michael Carvin said. “With this additional capital we are going to make further investments in building the web’s best personal finance resource and enhancing our ability to connect consumers to financial advisors across the U.S.” Specifically, SmartAsset noted in its funding announcement that it will invest in new product offerings, technology infrastructure, and data partnerships. The company also pointed to the growth it has experienced since its last major funding in 2018 – growing revenues by 10x and nearing $100 million in annual recurring revenue – to support its goal of “aggressively” adding to its workforce. With 202 full-time employees currently on board, SmartAsset is seeking to expand its workforce by more than 75% this year.
“SmartAsset is quickly expanding its lead in one of the largest markets in the U.S. by providing an incredibly valuable resource for both consumers and financial advisors alike,” TTV Capital Partner Mark Johnson said. “The company helps millions of people make better financial decisions while simultaneously enabling advisors to grow their business.”
Also participating in the round were Javelin Venture Partners, Contour, Citi Ventures, New York Life Ventures, North Bridge Venture Partners, and CMFG Ventures.
More than 100 million consumers access SmartAsset’s personal finance content, tools, and other resources each month. Named one of America’s Best Startup Employers in 2020 by Forbes, the company announced recently that LPL Financial had selected SmartAsset for its Vendor Affinity Program, giving 18,000+ independent financial advisors access to SmartAsset’s SmartAdvisor platform.
“SmartAsset gives (advisors) a new way to connect with investors across the country digitally, while also freeing up time to spend with their existing clientele,” Rob Pettman, LPL Financial EVP for Wealth Management Solutions, said. “It also provides advisors more choice in solutions they can leverage to grow their business.”
SmartAsset began the year by announcing Firoze Lafeer as its new Chief Technology Officer. The company made another addition to its C-suite in April when it hired James Kennedy as its Chief Compliance Officer and Director of Legal. SmartAsset made its Finovate debut in 2014 at FinovateSpring.
