How they describe themselves: LendingRobot is a robo-advisor registered with the SEC that provides clients an easy-to-use vehicle for steady and predictable asset growth. Utilizing sophisticated machine-learned algorithms, LendingRobot enables clients to maximize their portfolio’s return while saving time. LendingRobot also brings liquidity to Peer Lending by helping clients sell their investments at the best price.
How they describe their product/innovation: LendingRobot introduced Dashboard; the first real-time insight and analytics service for Peer Lending. Dashboard’s intuitive mobile app & web interface allows investors to keep track of their assets across all three three major U.S. marketplaces, wherever the investor happens to be. This service is completely (and forever) free to all investors who manage Peer Lending investments on Lending Club, Prosper, and Funding Circle.
Product distribution strategy: Direct to Consumer (B2C)