How they describe themselves: Flybits offers a unique app personalization and experience management solution in the cloud. Flybits is the easiest way for app developers and mobile marketers to enhance iOS and Android apps to deliver rich, personalized experiences that delight customers. Using Flybits slashes the coding needed to integrate all sources of contextual information – location, social profiles, user behavior and preferences, environmental data, and more. Digital marketers use our Experience Studio interface to change an app’s content and behavior on the fly, as they refine their mobile Internet strategies, without coding. Flybits brings true agility to mobile marketing.
How they describe their product/innovation: At FinovateSpring, Flybits will announce the release of a new set of context sources that allow enterprises to further personalize mobile app experiences for their customers. These include availability based on calendar, language, age, gender, weather (i.e. temperature, humidity, rain and snow conditions), user activity (i.e. running, walking, stationary), and personal interests (i.e. music, movies, books, games), and more. Using Experience Studio, digital marketers, brand managers, and app developers can easily harness these sources of real-time information and create detailed business rules, without any coding.
Product distribution strategy: Direct to Business (B2B)
Bus. Dev.: Jerry Rudisin, CEO, firstname.lastname@example.org
Press: MSLGROUP, email@example.com
Sales: Ted Lewis, Director of US Sales, firstname.lastname@example.org & Mike McCarthy, Director of Canada & EMEA Sales, email@example.com