How they describe themselves: The mission of the non-profit CardLinx Association is to increase interoperability, eliminate friction and promote the growth of the card-linking industry. Card-linking enables consumers to automatically redeem an offer or loyalty benefit without the use of a coupon or payment code by linking their payment cards to a loyalty program or mobile wallet. On behalf of its members, the Association develops and institutes common standards and industry services to minimize and eliminate friction in the sourcing, serving, publishing, redeeming, and cross syndicating of card-linked offers and loyalty programs. For more information visit www.cardlinx.org.
How they describe their product/innovation: CLIMe, the CardLinx Listing Information Monitor eCenter, provides a central online platform for merchants and their card-linked technology partners to publish the availability of their card-linked offers to large-scale, digital publishers and payment card issuers.
Product distribution strategy: Direct to Business (B2B)