FinovateSpring 2016 / NuData Security

Presenter Profile:

How they describe themselves: NuData Security positively verifies users online through real-time behavioral analytics, identifying good users from bad. Last year NuData analyzed over 38 billion behaviors, building deep intelligence around billions of digital identities. NuData harnesses the power of behavioral and passive biometric analysis to empower clients to predict fraud and verify the user behind the device. NuData is trusted by some of the largest banking and ecommerce companies in the world to protect them from threats like fraudulent and automated account creation, account takeover and transaction fraud.

How they describe their product/innovation: NuDetect is a behavior analytics platform that monitors user interactions in and across website, mobile, and application environments to identify legitimate known users and detect automated, anomalous, or fraudulent behavior. We specialize in good user verification to truly understand how banks and Financial Institution users behave and if it is truly the good user behind the device. NuDetect builds upon a solid architecture of four distinct layers to improve confidence in identifying good users. Even in less than ideal circumstances. This behavior is monitored in real‐time, enabling banks and FIs to do three key things:

  1. Verify legitimate known users
  2. Identify higher risk activities
  3. Leverage extensive behavioral network

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev.: Robert Capps, VP of Business Development,
Press: Lisa Baergen, Marketing Director,
Sales: Jens Hinrichsen, SVP, Sales and Business Development, & Jules Campeau, CRO,

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