How they describe themselves: WorthFM is an all-digital investing and money management platform for the emerging-to-mass affluent female investor.
How they describe their product/innovation:
WorthFM has been designed from the ground up in response to 7+ years of behavioral finance data collection from an audience of over 1 million women. Our product design and trio of proprietary algorithms give women a holistic picture of their finances, ongoing education, and step-by-step financial guidance in a framework that answers their top 5 questions about money management:
Where should I keep my money? We give every client a bundle of 3 accounts: Savings, Investment and Retirement.
How much can I afford to save and invest? Our SmartFunding algorithm analyzes a client’s current income and spending patterns, identifies what amount is safe in different months to set aside, then automates a transfer to the appropriate WorthFM account.
What I am I supposed to do next? Our MyFinances algorithm learns about each client’s existing assets, debt, and goals, then provides step-by-step instructions designed to help them reach their best personal financial future.
How does investing relate to my life? MoneyType™, our proprietary assessment tool that is like Myers-Briggs for money, enables us to filter guidance in ways that are tailored to resonate with each client.
What happens to my money when I invest it? Our ClarityCueTuner algorithm uses each client’s financial circumstances, MoneyType™ results and knowledge score to curate a dynamic feed of insights, next steps and learning opportunities designed to increase their overall knowledge and net worth.
Product distribution strategy: Direct to Consumer (B2C)
Bus. Dev., Press & Sales: Jordan Bastien, Director of PR & Business Development, email@example.com