How they describe themselves: Sedicii is targeting enterprises that operate in vertical markets such as banking, finance, insurance, health, government, and retail where the identity of the customer and the sensitive personal data linked to them, needs to be securely protected. Sedicii’s patented authentication technology can prove a person is who they say they are, protecting them from impersonation and the damage that can ensue when a customer account is accessed illegally. Our technology eliminates the need to store, transmit, and expose passwords, or other sensitive personal data during the authentication process.
Sedicii authenticates users of web and smart device services replacing one time passwords, but can also be used to authenticate users of tele-services, making it very versatile.
How they describe their product/innovation: Today’s internet world requires users of secure services to authenticate themselves before they receive access to the services they seek. This need to authenticate has spawned an ever-increasing number of websites that mimic the look and feel of a genuine website with the intention of fooling the unsuspecting user into entering their user credentials (login name and password). Based on the zero knowledge protocol, Sedicii’s patented, strong authentication technology can prevent data compromise from man-in-the-browser, man-in-the-middle, and server side attacks. The service is used in a traditional web or app context, but can also be used to authenticate through contact centers or other offline services with a single, easy to use interface.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed