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Presenter Profile
How they describe themselves: CCM’s cross-media platform transforms passive media channels
into active and measurable engagement opportunities. Our FIRST CLASS MAIL solution enables financial institutions to manage, track and measure marketing campaigns featured on the outer envelope of their bills and statement mail. Similar to an online ad server, the platform delivers relevant messages on the outer envelope and tracks the consumer’s response and journey from the mail interaction to an online engagement. This automated tracking technology provides valuable, previously unattainable customer data. The new data is fed into our analytics engine, where proprietary learning algorithms optimize customer profiles and segmentation data - leading to improved messaging and better conversion for subsequent mailings.
What they think makes them better: Imagine being able to deliver the right message to the right customer at the right time - all with a media channel that you already own. No matter what your marketing initiative may be, from loyalty efforts to a cross-sell or up-sell, CCM delivers the most targeted messaging to reach your objectives. Our platform and analytics engine integrate seamlessly with your current CRM systems to optimize your existing customer data, which will inform every other customer service touch point. In short, our technology brings the dynamic targeting, behavioral tracking and rich analytics capabilities of the Internet to your offline transactional mail initiatives.
Key Executives: Tad Martin, Founder & CEO (Former CCO/GMM of Overstock.com),
Stephen Messer, Board Director (Former Chairman/CEO and co-founder of LinkShare), Russell Danziger, VP Operations (previous experience includes Merrill Lynch, General Electric), Michael
Martinov, VP Technology Analytics (previous experience includes AIG, General Motors, Priceline), Jonas Fischer, Marketing Director (previous experience includes TBWA/Chiat/Day, Deutsch).
Advisory Board Members: John Nolan (former Deputy Postmaster General, currently Chairman
of the Smithsonian Institution’s National Postal Museum), John Mass (former EVP and head of Corporate Development and New Ventures for the William Morris Agency), Craig Pisaris-Henderson (Chairman & CEO of Lexos Media, Inc.), Marc Babej (founding partner of Reason inc. and a Forbes.com Marketing Columnist), John Patrick Derham (President & Co-Founder of probusys, inc.), Jeff Fluhr (former Founder/CEO, Stubhub which was acquired by eBay for $310 million), Michael Loeb (President/CEO, Loeb Enterprises - previously President of the Synapse Group, Inc., which was acquired by Time Warner for $700+MM), Mark Walsh (CEO, Genius Rocket, a leading provider of user generated advertising media).
Contacts:
Sales: Joe Cerbo, Sales Director, jcerbo@crosscommercemedia.com
Press: Jonas Fischer, Marketing Director, jfischer@crosscommercemedia.com |
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