Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling

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W.UP (pronounced whup) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. At FinovateEurope in London last month, the company launched Sales.UP In the demo, W.UP’s Tamás Braun, Head of International Sales and Business Development, explained how, with Sales.UP, banks, “don’t need to deal with the challenge of defining complex behavioral insights in [their] data.”

Sales.UP is a library of customizable, pre-packaged customer insights, along with a built-in marketing automation tool, which empowers marketers to build their own marketing campaign. The insights are derived from customer data and designed to help banks cross-sell and up-sell products using relevant, tailored messaging. Braun continued, “some insights will forecast life events such as expecting a baby or moving house. Other insights are about digital behavior, like connecting your online customers with call center agents when assistance is required.”

Company facts:

  • Headquartered in Budapest, Hungary
  • 100+ employees
  • 4 offices across Europe
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W.UP’s Tamás Braun (Head of International Sales & Bus. Dev.) and Balázs Zotter (Head of Product Line)

Tamás_BraunAfter FinovateEurope, we interviewed Tamás Braun (pictured), Head of International Sales and Business Development at W.UP.

Finovate: What problem does W.UP solve?

Braun: Banking customers today are used to always-on, real-time sales and services, which are personal, predictive, and contextual. This trend is mainly driven by other industries and companies such as Google/Amazon. Banks are lagging behind in the area of predicting customers’ financial needs and making actionable recommendations that are integrated seamlessly into an end-to-end everyday experience. W.UP’s new SALES.UP product, which has been launched at FinovateEurope 2017, is a digital sales and engagement tool which uses pre-defined customer insights to enable banks to understand behavioural patterns of customers and to use these insights to predict opportunities for relevant and timely interactions.

Insight StoreSales.UP’s Customer Insights Library

Finovate: Who are your primary customers?

Braun: Banks and other financial institutions who would like to improve their digital sales capability without expensive and lengthy big data projects.

Finovate: How does W.UP solve the problem better?

Braun: Many financial institutions use a marketing automation system that lacks focus on customer insights, making it difficult or impossible to provide real-time, personal and relevant messages to their clients. W.UP’s solution comes with its own Data Universe with all the necessary, real-time data gathered from internal and external (3rd party) sources. The SALES.UP Insight Store provides pre-defined customer insight templates that enable banks without a deep understanding of data modeling and predictive data analytics to use actionable insights within their marketing campaigns. The solution is designed specifically for financial institutions, using behavioral analytics and providing out-of-the-box, configurable insights for marketing campaigns.

Above: Customer insight tool for frequent travelers

Finovate: Tell us about your favorite implementation of your solution.

Braun: SALES.UP has recently been launched and there is currently one early adopter bank in Hungary who will be announced publicly following the first phase of the implementation.

Finovate: What in your background gave you the confidence to tackle this challenge?

Braun: W.UP was established in 2014 by private individuals who worked in digital banking for the past 15 years. We have worked with many financial institutions throughout our careers and believe that still too many of them fail to understand customer behavior and provide relevant, timely, predictive and context-aware service to their customers. We help bridge the gap between what banks can do and what customers wish they could.

TreeviewAbove: Marketers can build their own campaigns with W.UP’s automation tool

Finovate: What are some upcoming initiatives from W.UP that we can look forward to over the next few months?

Braun: There are several other financial institutions currently evaluating SALES.UP so we are expecting a number of implementation projects in the following months. We are also keeping our MOBILE.UP product in the loop, a pre-built mobile banking product, which is also a development framework, shrinking the implementation process down to only three months. With the upcoming PSD2 directive there is a lot of interest from clients to help them move towards open banking.

Finovate: Where do you see W.UP a year or two from now?

Braun: We aim to become a leader in digital sales and mobile banking software development in the financial industry to brighten up the world of traditional banking with happy digital banking experiences.


Check out the video of W.UP’s Tamás Braun (Head of International Sales & Bus. Dev.) and Balázs Zotter (Head of Product Line) at FinovateEurope 2017:

FinDEVr Preview: Modelshop

FDNY17-Logo-RevFinDEVr Previews highlight companies presenting new developer tools, platforms, and integrations at FinDEVr New York 2017, March 21 & 22. Tickets are on sale now. Visit our registration page and save your spot today.

Modelshop is an analytics automation platform for financial services. The company allows analysts to rapidly create custom analytics decision engines to drive lending, portfolio risk management, fraud mitigation, or any custom decision need. At FinDEVr, Modelshop will demonstrate creating a credit risk decision engine from scratch using marketplace data.

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Why it’s a must-see:

Modelshop transforms how IT and business can collaborate to deploy new intelligent decision services. The company’s powerful ontology modeling engine, variable language (Groovy), and seamless integration with R and Python are backed by a user experience and REST APIs that are instantly available to enterprise applications, consumer apps, and spreadsheets.


Check out more previews of upcoming FinDEVr New York 2017 presentations and don’t forget to register before it’s too late.

FinDEVr Preview: HackerOne

FDNY17-Logo-RevFinDEVr Previews highlight companies presenting new developer tools, platforms, and integrations at FinDEVr New York 2017, March 21 & 22. Tickets are on sale now. Visit our registration page and save your spot today.

Bug bounty programs are popping up all over the place, as more and more companies embrace collaborating with friendly hackers to find vulnerabilities before cyber criminals have a chance to exploit the same bugs for nefarious purposes. The presentation from HackerOne will show how external hackers can help assess and quantify your security posture.

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Why it’s a must-see:

Today, most fintech companies are running these bug bounty programs in private. Whether you run an active program, or if your security email address is routed to /dev/null, this session will help attendees shed blind dogma and walk away armed with an analytical approach towards building an effective vulnerability disclosure program.


Check out more previews of upcoming FinDEVr New York 2017 presentations and don’t forget to register before it’s too late.

FinDEVr Preview: CardLinx

FDNY17-Logo-RevFinDEVr Previews highlight companies presenting new developer tools, platforms, and integrations at FinDEVr New York 2017, March 21 & 22. Tickets are on sale now. Visit our registration page and save your spot today.

CardLinx will present a new open source card-linking software suite developed by Microsoft, a CardLinx founding member. The software demonstrates API access to leading payment networks and is provided for companies to further develop and customize, bringing card-linking and loyalty programs to the market faster and more easily.

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Why it’s a must-see:

Card-linking is growing much faster than e-commerce. Fintech developers need to know to integrate card-linking into their platforms to create effective, integrated personalized marketing campaigns that also generate revenue from online-to-online commerce.


Check out more previews of upcoming FinDEVr New York 2017 presentations and don’t forget to register before it’s too late.

Finovate Alumni News

On FinDEVr.com

On Finovate.com

  • Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling.

Around the web

  • Cachet Financial Solutions and Central Bank of Kansas City selected as the prepaid mobile banking provider of choice by ICBA Bancard.
  • Flywire (fka peerTransfer) expands to accept cross-border B2B transactions below the interbank rate.
  • WePay now accepts Apple Pay, Android Pay.
  • mBank announces new €50 million fintech fund for CEE startups.
  • South African payment service Peach Payments to offer merchants mobile checkout option using ACI mSDK from ACI Worldwide.
  • Misys earns top honors in three categories at the Xcelent 2017 awards.
  • Wipro unveils its digital consultant cloud bot, HOLMES.
  • Corning FCU ($1.29 billion) partners with Insuritas to improve insurance offerings for its more than 100,00 members.
  • InSpirAVE launches #SaveForWhatMatters podcast.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Friday is the Final Day to Save Big on FinovateSpring 2017 Tickets

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At Finovate, the early bird gets the hundred-dollar discount.

This Friday is the final day of early-bird ticket sales for FinovateSpring 2017. Our spring conference returns to San Jose on April 26 & 27 for two days of live fintech demonstrations and high-caliber networking. The show will take place at the San Jose Convention Center. Find out more about the venue and reserve your stay with our room block.

To take advantage of our early-bird discount and save $100 off the ticket price, be sure to register before the end of the week.

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We began introducing the companies that will present at FinovateSpring 2017 earlier this month. Over the next few weeks, we’ll share more information, background, and insights into the entrepreneurs and innovations that will be on stage next month in San Jose. Take a peek at the current roster below, and look for the full list of presenters in early April.

FSPresenters

With eight hours of live fintech demonstrations and another eight hours dedicated to networking among attendees, presenters, sponsors, and partners, FinovateSpring 2017 is a unique opportunity to meet with some of the biggest problem-solvers and solution-builders in fintech. Come for the live demos. Stay for the Best of Show voting and celebration. And enjoy a sneak peek at what some of our industry’s most innovative entrepreneurs and organizations have to offer.

Time is running out, so we’ll let you take it from here. Early-bird savings on tickets to our spring conference end on Friday. Stop by our FinovateSpring 2017 page and register today.


FinovateSpring 2017 is sponsored by: Kore.ai, CeleritiFintech, AARP, FT Partners, and Leverage PR.

FinovateSpring 2017 is partners with: Aite Group, American Bankers Association, Asset TVBankersHub, Banking Technology, BayPay, Canadian Trade Commissioner ServiceCelent, Ebanking News, FemTech Global, Filene Research Institute, Financial IT, Fintech Finance, Holland FintechIBS Intelligence, Juniper ResearchMapa Research, Mercator Advisory Group, Ovum, Paybefore, The Paypers, Plug and PlaySME Finance Forum, Swiss Finance + Technology Association, and Western Independent Bankers.

SWITCH Lands $400,000 Angel Investment

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SWITCH, a Seattle-based startup that makes it easy to manage your online payment information, has raised $400,000 in funding from angel investors. The company, which made its Finovate debut at FinovateSpring last year, now boasts $1.9 million in total capital.

Chris Hopen, SWITCH co-founder and CEO, called his technology the “first of its kind, credit card updater for online accounts.” SWITCH makes it easy for card holders to update their payment methods at online merchants and e-commerce sites, as well as for subscriptions and recurring repayments like cable and utility bills. It also helps card issuers get new and replacement cards to cardholders faster, and provides issuers with analytics and data on card usage to better understand their competition. Hopen highlighted the benefit this analytics component provided for issuers, saying “If I’m in 10,000 wallets, I want to know who my top five competitors are in those wallets, so I can do something about increasing my profile and getting more sites using my card.”

SWITCH was founded in 2014 by Chris Hopen and David Pool. The company demonstrated its technology at FinovateSpring 2016, and has 10 employees. SWITCH opened early access to its free, credit card updating service in February.

FinDEVr APIntelligence

FDNY17-Logo-RevFinDEVr New York will be here in less than one week! Check out company features and take a look at the previews from upcoming presentations. And of course, don’t forget to register today to save!

On FinDEVr.com

Alumni updates

  • Citi introduces new mobile passcode solution for its Treasury and Trade clients. See Citi at FinDEVr New York next week.
  • Putnam-Greene Financial Corporation to deploy core banking technology from Fiserv. Join Fiserv in New York next week for FinDEVr New York.
  • Capital One Financial Corporation appoints Amy Lenander as UK CEO.
  • Barclaycard adds free Uber ride as reward for loyal cardholders. See Barclaycard next week at FinDEVr New York.
  • OutsideIQ partners with SAP Ariba to help corporations quickly screen vendors for risk and regulatory compliance.
  • FinDEVr alum Capital One joins the chatbot revolution with its new SMS virtual assistant, Eno.
  • Currencycloud Collects $25 Million in New Funding.
  • BBVA Compass unveils BBVA Momentum, a seven-month accelerator for socially-minded entrepreneurs.
  • Kabbage nabs $500M for small business loans.
  • Fidor partners with Van Lanschot to create the first PSD2-inspired Payment Avenue.
  • MX to power digital money management tools for Travis CU.

Stay current on daily news from the fintech developer community! Follow FinDEVr on Twitter.

FinDEVr Preview: Quovo & SoFi

FinDEVr PreviewsFDNY17-Logo-Rev highlight companies presenting new developer tools, platforms, and integrations at FinDEVr New York 2017, March 21 & 22. Tickets are on sale now. Visit our registration page and save your spot today.

Quovo will be presenting its new Authentication API alongside its partner, SoFi. Together they will demonstrate how developers can quickly call Quovo’s Authentication API to instantly connect financial accounts to verify key account data, facilitating payments and transfers while streamlining the onboarding process.

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Why it’s a must-see:

Whether you’re looking at payments, lending, or personal finance, you can’t build a product without connecting to your users’ financial accounts. They will show you how SoFi uses Quovo’s Authentication API to quickly connect with their users’ accounts at more than 200 financial institutions!


Check out more previews of upcoming FinDEVr New York 2017 presentations and don’t forget to register before it’s too late.

FinDEVr Preview: Symphony Software Foundation

FinDEVr PreviewsFDNY17-Logo-Rev highlight companies presenting new developer tools, platforms, and integrations at FinDEVr New York 2017, March 21 & 22. Tickets are on sale now. Visit our registration page and save your spot today.

With Symphony Software Foundation, you’ll learn how to deliver a compliant, open source bot or integration on Symphony within minutes through the Symphony Software Foundation Open Developer Platform.

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Why it’s a must-see:

Embracing open source is the key to agile development and delivery. See how the open source Symphony framework combined with the Open Developer Platform allows you to build your own integrations in a matter of minutes.


Check out more previews of upcoming FinDEVr New York 2017 presentations and don’t forget to register before it’s too late.