FinDEVr New York 2017: Welcome to Day 1

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FinDEVr New York is finally here! If you have your ticket, we’ll see you at 9 a.m. at the Metropolitan Pavilion where the first company will take the stage.

Today’s presentations will be interspersed with networking and coffee breaks and will conclude with an open bar at the end of the day. We have a stellar presenter lineup for today; check it out:

Session 1 

Session 2 

Session 3

Session 4

We’ll see you all tomorrow for the second day of FinDEVr New York. We’ll have free coat check at the venue. Don’t forget your badge!

FinDEVr Dawns in New York this Week

It’s the final countdown! FinDEVr New York begins this week and we’re excited to host the dozens of presenters on stage March 21 and 22 at the Metropolitan Pavilion. Tickets are available online (and the promo code “FinDEVrBlog” will save you 10%).

Here’s what you need to know about this week’s event:

  • Sponsors
    Google Cloud and Box are sponsoring the event this year. Not only will you be able to see them on stage, but you can also catch up with them at their sponsor booths.
  • Presenters
    The presenter roster includes established companies and small startups, alike. Each has an innovative API, tool, or platform to showcase live on stage. Check out the full presenter roster and FinDEVr Preview series on the blog for a more in-depth look at what you’ll see on stage.
  • Why
    All the presenting companies bring unique innovations to the stage — here’s a sneak peek of the themes:

FDNY Themes Cloud Final

  • When
    On March 21 and 22, presentations kick off at 9:30 a.m (with check in and breakfast open an hour before). The remainder of the day is split between presentations, networking and delicious food and beverages, plus a happy hour networking session closing out the day. Check out the full agenda below:

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We’ll see you in New York on Tuesday!

If you have any questions, check out the FAQ section on our website or email newyork@findevr.com.


FinDEVr New York 2017 is sponsored by Google Cloud and Box.

FinDEVr New York 2017 is partnered with American Banker, BayPay Forum,BiometricUpdate.com, Breaking Banks, Byte Academy, Canadian Trade Commissioner Service,Celent, CIOReview, Cointelegraph, Colloquy, CooperPress, Distributed, Economic Journal,Empire Startups, Femtech Leaders, Finmaps, Fintech Finance, Harrington Starr, Level39,Mercator Advisory Group, The Paypers, Plug and Play Tech Center,SecuritySolutionsWatch.com, Swiss Finance + Technology Association, and Women Who Code.

Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling

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W.UP (pronounced whup) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. At FinovateEurope in London last month, the company launched Sales.UP In the demo, W.UP’s Tamás Braun, Head of International Sales and Business Development, explained how, with Sales.UP, banks, “don’t need to deal with the challenge of defining complex behavioral insights in [their] data.”

Sales.UP is a library of customizable, pre-packaged customer insights, along with a built-in marketing automation tool, which empowers marketers to build their own marketing campaign. The insights are derived from customer data and designed to help banks cross-sell and up-sell products using relevant, tailored messaging. Braun continued, “some insights will forecast life events such as expecting a baby or moving house. Other insights are about digital behavior, like connecting your online customers with call center agents when assistance is required.”

Company facts:

  • Headquartered in Budapest, Hungary
  • 100+ employees
  • 4 offices across Europe
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W.UP’s Tamás Braun (Head of International Sales & Bus. Dev.) and Balázs Zotter (Head of Product Line)

Tamás_BraunAfter FinovateEurope, we interviewed Tamás Braun (pictured), Head of International Sales and Business Development at W.UP.

Finovate: What problem does W.UP solve?

Braun: Banking customers today are used to always-on, real-time sales and services, which are personal, predictive, and contextual. This trend is mainly driven by other industries and companies such as Google/Amazon. Banks are lagging behind in the area of predicting customers’ financial needs and making actionable recommendations that are integrated seamlessly into an end-to-end everyday experience. W.UP’s new SALES.UP product, which has been launched at FinovateEurope 2017, is a digital sales and engagement tool which uses pre-defined customer insights to enable banks to understand behavioural patterns of customers and to use these insights to predict opportunities for relevant and timely interactions.

Insight StoreSales.UP’s Customer Insights Library

Finovate: Who are your primary customers?

Braun: Banks and other financial institutions who would like to improve their digital sales capability without expensive and lengthy big data projects.

Finovate: How does W.UP solve the problem better?

Braun: Many financial institutions use a marketing automation system that lacks focus on customer insights, making it difficult or impossible to provide real-time, personal and relevant messages to their clients. W.UP’s solution comes with its own Data Universe with all the necessary, real-time data gathered from internal and external (3rd party) sources. The SALES.UP Insight Store provides pre-defined customer insight templates that enable banks without a deep understanding of data modeling and predictive data analytics to use actionable insights within their marketing campaigns. The solution is designed specifically for financial institutions, using behavioral analytics and providing out-of-the-box, configurable insights for marketing campaigns.

Above: Customer insight tool for frequent travelers

Finovate: Tell us about your favorite implementation of your solution.

Braun: SALES.UP has recently been launched and there is currently one early adopter bank in Hungary who will be announced publicly following the first phase of the implementation.

Finovate: What in your background gave you the confidence to tackle this challenge?

Braun: W.UP was established in 2014 by private individuals who worked in digital banking for the past 15 years. We have worked with many financial institutions throughout our careers and believe that still too many of them fail to understand customer behavior and provide relevant, timely, predictive and context-aware service to their customers. We help bridge the gap between what banks can do and what customers wish they could.

TreeviewAbove: Marketers can build their own campaigns with W.UP’s automation tool

Finovate: What are some upcoming initiatives from W.UP that we can look forward to over the next few months?

Braun: There are several other financial institutions currently evaluating SALES.UP so we are expecting a number of implementation projects in the following months. We are also keeping our MOBILE.UP product in the loop, a pre-built mobile banking product, which is also a development framework, shrinking the implementation process down to only three months. With the upcoming PSD2 directive there is a lot of interest from clients to help them move towards open banking.

Finovate: Where do you see W.UP a year or two from now?

Braun: We aim to become a leader in digital sales and mobile banking software development in the financial industry to brighten up the world of traditional banking with happy digital banking experiences.


Check out the video of W.UP’s Tamás Braun (Head of International Sales & Bus. Dev.) and Balázs Zotter (Head of Product Line) at FinovateEurope 2017:

Finovate Alumni News

On FinDEVr.com

On Finovate.com

  • Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling.

Around the web

  • Cachet Financial Solutions and Central Bank of Kansas City selected as the prepaid mobile banking provider of choice by ICBA Bancard.
  • Flywire (fka peerTransfer) expands to accept cross-border B2B transactions below the interbank rate.
  • WePay now accepts Apple Pay, Android Pay.
  • mBank announces new €50 million fintech fund for CEE startups.
  • South African payment service Peach Payments to offer merchants mobile checkout option using ACI mSDK from ACI Worldwide.
  • Misys earns top honors in three categories at the Xcelent 2017 awards.
  • Wipro unveils its digital consultant cloud bot, HOLMES.
  • Corning FCU ($1.29 billion) partners with Insuritas to improve insurance offerings for its more than 100,00 members.
  • InSpirAVE launches #SaveForWhatMatters podcast.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

FinDEVr APIntelligence

FDNY17-Logo-RevFinDEVr New York will be here in less than one week! Check out company features and take a look at the previews from upcoming presentations. And of course, don’t forget to register today to save!

On FinDEVr.com

Alumni updates

  • Citi introduces new mobile passcode solution for its Treasury and Trade clients. See Citi at FinDEVr New York next week.
  • Putnam-Greene Financial Corporation to deploy core banking technology from Fiserv. Join Fiserv in New York next week for FinDEVr New York.
  • Capital One Financial Corporation appoints Amy Lenander as UK CEO.
  • Barclaycard adds free Uber ride as reward for loyal cardholders. See Barclaycard next week at FinDEVr New York.
  • OutsideIQ partners with SAP Ariba to help corporations quickly screen vendors for risk and regulatory compliance.
  • FinDEVr alum Capital One joins the chatbot revolution with its new SMS virtual assistant, Eno.
  • Currencycloud Collects $25 Million in New Funding.
  • BBVA Compass unveils BBVA Momentum, a seven-month accelerator for socially-minded entrepreneurs.
  • Kabbage nabs $500M for small business loans.
  • Fidor partners with Van Lanschot to create the first PSD2-inspired Payment Avenue.
  • MX to power digital money management tools for Travis CU.

Stay current on daily news from the fintech developer community! Follow FinDEVr on Twitter.

FinDEVr Preview: Quovo & SoFi

FinDEVr PreviewsFDNY17-Logo-Rev highlight companies presenting new developer tools, platforms, and integrations at FinDEVr New York 2017, March 21 & 22. Tickets are on sale now. Visit our registration page and save your spot today.

Quovo will be presenting its new Authentication API alongside its partner, SoFi. Together they will demonstrate how developers can quickly call Quovo’s Authentication API to instantly connect financial accounts to verify key account data, facilitating payments and transfers while streamlining the onboarding process.

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Why it’s a must-see:

Whether you’re looking at payments, lending, or personal finance, you can’t build a product without connecting to your users’ financial accounts. They will show you how SoFi uses Quovo’s Authentication API to quickly connect with their users’ accounts at more than 200 financial institutions!


Check out more previews of upcoming FinDEVr New York 2017 presentations and don’t forget to register before it’s too late.

FinDEVr Preview: Symphony Software Foundation

FinDEVr PreviewsFDNY17-Logo-Rev highlight companies presenting new developer tools, platforms, and integrations at FinDEVr New York 2017, March 21 & 22. Tickets are on sale now. Visit our registration page and save your spot today.

With Symphony Software Foundation, you’ll learn how to deliver a compliant, open source bot or integration on Symphony within minutes through the Symphony Software Foundation Open Developer Platform.

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Why it’s a must-see:

Embracing open source is the key to agile development and delivery. See how the open source Symphony framework combined with the Open Developer Platform allows you to build your own integrations in a matter of minutes.


Check out more previews of upcoming FinDEVr New York 2017 presentations and don’t forget to register before it’s too late.

FinDEVr Preview: GoodData

FinDEVr PreviewsFDNY17-Logo-Rev highlight companies presenting new developer tools, platforms, and integrations at FinDEVr New York 2017, March 21 & 22. Tickets are on sale now. Visit our registration page and save your spot today.

GoodData will demonstrate how to leverage the latent data of financial services organizations and turn it into actionable insights delivered to thousands of business users at their point-of-work. Specifically, embedding machine learning-augmented insights of business users’ transactional systems, ensuring they have the best guidance available.

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Why it’s a must-see:

Understand how the delivery of actionable insights to business users at their point-of-work helps them improve the quality, efficiency, and profitability of each decision they make every day of the year. These better daily business decisions will result in your company’s growth, customer satisfaction, and competitive differentiation.


Check out more previews of upcoming FinDEVr New York 2017 presentations and don’t forget to register before it’s too late.

Finovate Alumni News

On Finovate.com

  • SWITCH Lands $400,000 Angel Investment.

On FinDEVr.com

Around the web

  • Customers can now host Actiance Vantage on Microsoft Azure
  • Handpoint launches EMV Tip Adjustment feature for MPOS.
  • Financial Times reports: Starling Bank strikes money transfer deal with TransferWise
  • ShopKeep expands into online ordering and delivery with ChowBOT acquisition.
  • Narrative Science launches Narratives for Business Intelligence API.
  • Strands to power PFM for Kenya’s largest bank, Commercial Bank of Africa.
  • Citi introduces new mobile passcode solution for its Treasury and Trade clients. See Citi at FinDEVr New York next week.
  • BBVA to focus on identity, AI, and “fintech for companies” in ninth installment of its Open Talent innovation competition.
  • Cachet Financial Solutions aims to raise more than $9 million in initial public offering this week.
  • Following its platform limit announced in December, Zopa has set up a waiting list for new prospective investors.
  • Capital One Financial Corporation appoints Amy Lenander as UK CEO.
  • Putnam-Greene Financial Corporation to deploy core banking technology from Fiserv. Join Fiserv in New York next week for FinDEVr New York.
  • PaySwag to power mobile loyalty and instant rewards to the underbanked for Sionic Mobile.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.