How they describe themselves: With offices in the U.S., Europe and Australia, eToro is set to change the way we trade and invest. With over 1.5 Million registered users from over 120 countries eToro is the largest investing network, confirming our vision that trading, as it is done today, is just too complicated. eToro simplifies the trading experience and offers fast and reliable market access to trade currencies, commodities and indices online. With the recent launch of its groundbreaking OpenBook platform, eToro is leading the new social trading revolution for a more transparent and community powered way of trading.
How they describe their product/innovation: eToro’s OpenBook is all about providing its traders with simple and innovative solutions to become better traders and to be more successful when trading the financial markets. eToro has launched today CopyTrade℠ and CopyTrader℠, which enable both novice and expert traders to quickly identify the most successful traders in the network and copy their actions with a simple click of a button. CopyTrade enables the automatic opening and closing of a single trade, whereas CopyTrader links the follower to every investment action of the copied trader. Now you don’t have to be an expert to trade like one.