How they describe themselves: Meniga is a mobile and web-based Personal Finance Management (PFM) Solution for retail banks. It helps banks’ customers better manage their personal finances while dramatically improving customer retention, satisfaction and profitability.
To achieve true mass appeal and reach even those who usually avoid facing their finances, Meniga uses social curiosity, humor and gaming concepts to engage users.
The Meniga PFM Solution became an instant success in Iceland where over 5% of households are using it one year after launch by Íslandsbanki, a local bank.
It is designed for European markets and is available as white-label software with on-premise or SaaS deployment.
How they describe their product/innovation: Best-in-class PFM products typically attract a passionate and loyal user base. However, few or none can claim true mass appeal since majority of people is simply not motivated enough to manage their finances (some even avoid it like the plague).
Meniga will demo the 2nd generation of its PFM Solution that focuses on dramatically increasing the mass appeal of PFM by using social curiosity, humor and gaming concepts to engage and motivate more people to think about and manage their finances.