How they describe themselves: Cardlytics Transaction Marketing Platform currently reaches tens of millions of consumers with offers from hundreds of retailers through participating financial institutions including Regions Bank, First National Bank of Omaha and FSV Payment Systems.
How they describe their product/innovation: Cardlytics Transaction Marketing Platform unites banks and retailers to provide rich rewards to customers based on their individual purchase behavior. It tracks consumers’ actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day.
Hundreds of retailers throughout the U.S. are leveraging the Cardlytics Transaction Marketing Platform for its precise targeting capabilities, the presentation of highly relevant offers to tens of millions of consumers within their trusted and secure bank statements (previously not accessible by marketers), and the precise performance tracking of campaigns.
The rewards improve consumers’ banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics’ multi-channel approach includes online banking, SMS, email, and mobile.
Marketing: Rod Witmond, SVP Product Management & Marketing, firstname.lastname@example.org, 404-425-5957