FinovateEurope 2011 / Xero

Presenter Profile:

How they describe themselves: Xero is the world’s easiest accounting system with 27,000 small business customers and accountants using its award winning online accounting application around the world. Xero has strategic partnerships with banks and telecoms providers in its core geographies. Founded in July 2006 by successful technology entrepreneur Rod Drury and specialist small business accountant Hamish Edwards, Xero is listed on the New Zealand Stock Exchange (NZX : XRO) and is a fast growing company with teams in New Zealand, Australia, the UK and the United States. In December 2010 Xero was ranked 8th in Deloitte’s Asia Pacific Fast 500.

How they describe their product/innovation: Xero’s SaaS accounting application is revolutionizing small business accounting globally. As well as being the first global online accounting app for small businesses, Xero’s tight integration with customer banking data represents the first real innovation in accounting software in years.


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