FinovateAsia 2013 / Backbase

Presenter Profile:

How they describe themselves: Backbase is a software company specializing in Bank 2.0 Portal Software. The Backbase Bank 2.0 Portal empowers financials to create a new customer experience layer that streamlines their online customer interactions across multiple devices (e.g. desktops, tablets, and smartphones). Within the Backbase Bank 2.0 Portal, you can unify content, data, and functionality from the underlying back-end systems into a seamless customer journey and target relevant information to your customers based on their preferences and behavior. Unlike traditional IT vendors, Backbase has created a business-driven portal solution that makes portal management easy for e-business professionals. This means direct control and digital marketing capabilities.

How they describe their product/innovation: We are launching the all-new social media capabilities of our Backbase Bank 2.0 Portal. With the new social media features, it is possible to integrate directly with social networks such as Facebook, bring deeply integrated social capabilities to the bank’s secure internet banking platform and push the bank’s internet banking platform as an app to Facebook.

The new key features include Social Login, the ability to use social information to target users within the internet banking platform, or to retarget across platforms, the power to employ Friends’ information and behavior to promote special offers (“10 of your friends also have this credit card, apply now!”), and the functionality to create and manage Facebook apps directly from the Backbase Portal Manager.

Product Distribution Strategy: Through financial institutions & licensed


Press: Jelmer de Jong, Global Head of Marketing,
Sales: Edwin Koh, Regional Director, APAC,

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