How they describe themselves: Red Zebra Analytics’ innovative loyalty platform allows banks to send their customers relevant and individual offers from participating retailers, without the need for paper vouchers or discount codes. By analysing bank transaction data, our sophisticated technology enables retailers to tailor offers to selected groups of customers of a partner bank. Customers taking up an offer pay the full price using their credit or debit card, then receive the discount or offer in the next bill. Trialed in Germany and now being deployed in Southeast Asia, the system is demonstrating very high levels of consumer engagement.
How they describe their product/innovation: Suitable for any banking system, the Red Zebra Analytics platform is secure, fast, flexible, and highly cost efficient. It maps consumer purchase behaviour in detail, yet keeps the data entirely safe, with no individual customer information ever leaving the bank. Retailers pay to upload campaigns via a simple interface while state-of-the-art predictive analytics deliver the right offer to the right customer at the right time and through the right channel. And for bank customers, it’s a way to save money on things they actually want.
Product Distribution Strategy: Direct to Business (B2B) & through financial institutions