How they describe themselves: TradeNet makes equity trading systems for emerging markets. We fill the gap between large, multi-national system providers and the locally-focused, usually single-market systems providers. We bring the best of both worlds to emerging markets. The system is built for multiple markets with great flexibility to handle various business and trading rules and processes. At the same time, it is geared towards the needs of emerging markets by providing the full stack of functionality from front to back and covering customer needs ranging from retail to institutional.
How they describe their product/innovation: TradeNet Store expands the equity broker product offering and customer stickiness without incurring costs. Rather, equity brokers share revenue with functionality and content providers.
Product Distribution Strategy: Through financial institutions. Brokers make the product available to their customers through either their internet trading platform or a white-labeled version of TradeNet.