How they describe themselves: TIBCO Software Inc. (NASDAQ:TIBX) is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it’s optimizing claims, processing trades, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage™ – the ability to capture the right information at the right time and act on it preemptively for a competitive advantage.
How they describe their product/innovation: In this age of digital privacy there is an increased need to share temporary “in the moment” payment context. Ad-hoc digital encounters are the next forefront of a massive volume of micro transactions. Imagine a customer making a payment at a restaurant once the waiter “flicks over” the menu context to the customer, without the customer ever having to reveal any long-term impacting sensitive financial information. Once the “payment context” is over, no digital “remnants” remain. A total freedom of contextual interactions, not just payments, opens up a variety of digital services avenues for banks, their merchants, and customers.
The massive volume of data transactions enables new analytical insight to both merchants and the banks, giving banks and merchants new perspectives into consumer behaviour through unstructured and big data.
Product Distribution Strategy: Direct to Business (B2B), through financial institutions, and through other fintech companies and platforms
Press: YL Tang, Field Marketing Manager, (o) +65 6304 2468, (m) +65 9785 4554
Sales: Udo Straesser, Regional Director, SEA, +65 6304 2482