How they describe themselves: GMC Software Technology is an award-winning leader in the field of Customer Communications Management. The company develops innovative software solutions that enable businesses to transform the customer experience, reduce costs, and increase agility. Its flagship software, GMC Inspire, is an end-to-end solution for delivering relevant, compliant communications across multiple channels including SMS, email, print, web, and social media. Operating worldwide, the company’s continued growth spans major enterprises in the financial services, insurance, wealth management, and retail banking industry.
How they describe their product/innovation: GMC Software Technology is proposing Inspire Research Portal for Investor. Wealth management groups, investment companies and banks have their own team of market researchers who would study the markets and provide their findings to investors on what they could do to secure or enhance their investments. But the current process is too manual and prone to errors. GMC Software Technology has researched and identified that there is a need to streamline this process, as there is no centralized platform or a total solution which could fulfill all these requirements.
Product Distribution Strategy: Direct to Business (B2B)