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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
Financial infrastructure company Plaid made a relatively quiet announcement last week that will have a big impact on open banking in the U.S. The California-based company unveiled that it has migrated 100% of its traffic to APIs for major financial institutions, including Capital One, JPMorgan Chase, USAA, Wells Fargo, and others.
Taken at face value, this announcement appears to be nothing more than a fintech adding new bank clients. Looking deeper, however, there are three significant aspects of Plaid migrating its traffic to the banks’ APIs.
First, today’s move shows banks’ shifts in attitude toward open banking. Because the U.S. does not have regulation surrounding open banking, many U.S. banks don’t have the motivation to make consumers’ financial data open to third parties or don’t want to deal with the security implications that opening up consumers’ data to third parties may have. Additionally, in some cases, the banks do not want to make consumers’ data available to third party applications because the banks believe that they own the consumers’ data– or at least believe that they own the customer relationship.
The second significant impact of Plaid’s recent move is that it means that third party apps won’t need to rely on screen scraping to retrieve consumers’ data. The practice of screen scraping in financial services is less than ideal for multiple reasons, including:
It requires consumers to share their bank login credentials with a third party, which may not have the same level of security as a bank.
Since screen scraping extracts data based on the visual elements of a website, if the bank redesigns its website or changes the layout, it can result in inaccurate data retrieval.
Screen scraping simulates user actions and requires a response from the bank’s website, which may slow the performance of the bank’s website, especially if multiple apps are screen scraping at once.
Because screen scraping is essentially unauthorized access to a bank’s systems, the act of doing so may violate a bank’s terms of service.
As for the third impact– now that Plaid is working with the four aforementioned major U.S. banks to migrate traffic to APIs, it sends a signal to smaller banks, credit unions, and community financial institutions, which are more likely to follow suit. Potentially expediting the need for other financial institutions to jump on board, Plaid has also signed agreements with RBC, Citibank, and M&T, which will be migrating Plaid’s traffic to their APIs in the coming months.
“Our goal is to remove the need to rely on screen scraping in order for consumers to use the apps and services they want, and the momentum across our API integrations will help the industry get there faster,” Plaid Head of U.S. Financial Institution Partnerships Christy Sunquist said in a company blog post.
Despite the significance of this month’s announcement, there is still much work to be done. Some U.S. banks, such as PNC, are notorious for their unwillingness to work with Plaid, in essence taking a “closed banking” approach. Such attitudes may not prove beneficial in the long run, however, as many of the bank’s customers feel they are being shut out from essential third-party financial tools.
Ever since Elon Musk purchased Twitter last October for $44 million, he has been hinting of spinning the social media giant into what he is calling “X, the everything app.” In fintech, “everything apps” are known as super apps, and they exist primarily in Asia.
One of the latest developments in transitioning Twitter into a super app is Musk’s move to change Twitter’s name to X Corp. But a super app is much more than a name. Here’s a look at what the social media app currently offers, what it’s working on, and what it still needs to become a fully fledged super app.
What it has
Social Social is most certainly Twitter’s strongest attribute. The micro-blogging platform was founded in 2006 and currently has around 450 monthly active users. While this is a considerable user base, however, it pales in comparison to well-known super app WeChat, which counts 1.3 billion monthly active users.
Investment tools Earlier this month, Twitter partnered with eToro to not only offer real-time pricing data for stocks, but also to facilitate trades. The trades, however, do not take place within Twitter’s interface. Instead, users are routed to eToro’s website for stock details and to make trades.
What it’s (publicly) working on
Generative AI Last week, Musk unveiled a new company called X.AI, The move confirmed rumors of his plans to launch a generative AI product after he purchased thousands of graphic processing units. X.AI is expected to compete with OpenAI, which Musk co-founded in 2015 but left in 2018 to avoid a conflict of interest.
While most super apps do not boast their own generative AI tool, adding a powerful chatbot such as OpenAI’s ChatGPT would be a major differentiating factor
Payments Musk is publicly vociferous about his plan to add Venmo-like payments capabilities to Twitter. And it’s not just talk. Twitter filed with the Treasury Department’s Financial Crimes Enforcement Network (FinCEN) and is also in the process of obtaining necessary state licenses, as well.
After Twitter begins facilitating peer-to-peer payments, it may begin offering more digital bank-like tools such as a high-yield savings account or even an X-branded payment card. This leads the conversation into what Twitter still needs to become a super app.
What’s missing
Personal finance Twitter already offers stock trading (through a third party) and it is working on offering peer-to-peer payments. There is more to personal finance, however, than just investing and spending. In order to truly become an “everything app,” Twitter must offer brick-and-mortar payments, as well as an in-app dashboard that helps users track their spending, savings, and investments.
Shopping This may end up being one of the most challenging aspects for Twitter to add in a way that would compete with the current top super app contenders in the U.S.– Walmart and PayPal. Currently, Walmart offers consumers access to goods from an Amazon-like supplier base, as well as to goods in their local Walmart store. PayPal’s shopping experience is less compelling, but offers deals from major service providers and retailers (including Walmart).
For Twitter to start a shopping experience from scratch wouldn’t be unfathomable, but it would take a long time. If it is seeking to compete with Walmart as a super app, it will likely need to find success via a partnership.
Transportation A few of the most well-known super apps– Grab, Gojek, and Ola– began as transportation apps. Adding transportation capabilities has the potential to draw users into the app on a daily basis because they not only facilitate commutes via ride-hailing or public transportation payments, they also facilitate hyper-local delivery, grocery delivery, and restaurant delivery. These aspects play major roles in the lives of consumers.
Health services Amazon, Walmart, and others have tackled the fragmented healthcare industry. Providing affordable health services, such as appointment booking, tele-health calls, records management, and ask-a-nurse services in a single place provides a lot of value for end users.
Health services will not be a primary driver bringing users into Twitter’s super app, but it will certainly help to keep them around and may even help target the app’s older users.
Insurance Similar to adding health services, insurance tools will not serve as a primary draw for users. However, offering tools such as a digital lock box with insurance cards, contact information, coverage options, and payment history is a valuable add-on and can help reach older users not necessarily seeking social or payment capabilities.
Government and public services To become a well-rounded super app, Twitter should add government and public services, such as public transportation payment and tracking, library cards, and tax preparation services. In the U.S. however, with the advent of FedNow and the potential addition of a CBDC, the government may end up beating Twitter to the punch with a super app of its own.
Environmental, Social, and Governance (ESG) investing has been gaining traction across the globe. PwC reports that ESG is “soaring”, and anticipates that ESG institutional investment will climb 84% to $33.9 trillion in 2026.
The firm states that by 2026, ESG assets under management (AUM) in the U.S. will more than double to total $10.5 trillion. In Europe, PwC expects the amount of ESG AUM will see an increase of 53% to $19.6 trillion. And in APAC, the firm estimates that ESG AUM will more than triple to $3.3 trillion.
What will help drive that change? Regulation.
Regulation
Though the concept of ESG investing has been around for more than a decade, there have only recently been efforts to formalize regulation surrounding ESG disclosure, investment, and ESG practices and financial products. Europe, for instance, has come up with its European Green Deal, a set of proposals to stem climate change, support sustainable innovation, and transition Europe into a climate-neutral continent by 2050.
Europe isn’t the only region with a “green” vision. Here’s a non-exhaustive list of key measures some countries are taking:
Australia The Australian Government plans to introduce mandatory sustainability and ESG reporting requirements for large businesses and financial institutions based in Australia. The requirements will be put in place in stages and will begin as soon as next year.
The U.K. The U.K.’s Non-Financial Reporting Directive (NFRD) requires U.K. companies to disclose energy use, carbon footprint, and greenhouse gas (GHG) emissions within their annual financial reporting. In 2021, The U.K. Financial Conduct Authority (FCA) released Greening Finance: a Roadmap to Sustainable Investing in 2021.
At the start of 2023, the European Parliament implemented The Sustainable Finance Disclosure Regulation (SFDR), policy aimed to enhance transparency in sustainable investing and ultimately prevent greenwashing. Also going live in January 2023 is The Corporate Sustainability Reporting Directive (CSRD), an initiative put into place by the European Parliament to broaden the Non-Financial Reporting Directive’s (NFRD) and fix weaknesses surrounding ESG regulation and reporting.
India By the end of March 2023, India’s top 1,000 listed companies by market capitalization were required to begin filing a Business Responsibility and Sustainability Report (BRSR) to the Securities and Exchange Board (SEBI) of India. In addition to general disclosures, companies need to document their compliance with National Guidelines on Responsible Business Conduct (NGRBCs) and submit metrics on nine ESG factors, including ethics, sustainability, and human rights.
The U.S. The U.S. Securities and Exchange Commission (SEC) published a plan to issue a set of reporting standards for ESG in March of last year. As part of the plan, the SEC would require firms to report their climate risks, risk management, ESG governance, and GHG emissions. While the ruling on these proposed mandatory climate risk disclosures is expected to occur this month, SEC Chair Gary Gensler may be considering changes to the plan before it goes into effect.
Also notable is Nasdaq’s Board Diversity Rule that requires companies listed on Nasdaq’s U.S. exchange to publicly disclose board-level diversity statistics each year. If companies fall short of expectations, they are required to explain why they do not have diverse directors.
Canada Currently, Canadian firms are not subject to mandatory ESG reporting. However, the Canadian Securities Administrators (CSA) issued a notice last year stating plans to require large Canadian financial institutions and insurance companies to disclosed ESG efforts and climate impacts starting in 2024.
ESG fintechs
Though some fintechs do not fit the requirements of ESG reporting, many have either incorporated ESG elements into their business or structured their whole business around an ESG element. In fact, according to Crunchbase, there are 300 fintechs with an ESG focus. Check out Finovate’s ESG scholarship winners or take a look at the following notable fintechs emphasizing ESG:
Spiral allows banks to increase customer engagement by embedding sustainability and social impact capabilities.
Enfuce offers payment, open banking, and sustainability services to banks, fintechs, financial operators, and merchants.
Treecard is a green finance platform that allows consumers to spend, save, and invest responsibly.
Connect Earth connects carbon data to drive sustainable finance.
Single.Earth is a fintech startup tokenizing nature to make it the new gold.
Datia is a data platform for sustainable finance, working with forward-thinking financial institutions to automate their ESG workflows.
The Upright Project develops an AI-enabled quantification model to measure the net impact of companies and funds.
SparkChange provides specialist carbon data that empowers better ESG investment products, risk management, and financial reporting.
As someone who is passionate about personal finance, I was excited to see Apple Card unveil its Savings account today, especially during financial literacy month. The launch comes three-and-a-half years after Apple first debuted the Apple Card in partnership with Goldman Sachs in 2019.
Launching today, the new Savings account enables Apple Card users to set up and manage their funds from within their Apple Wallet. With the high-yield savings account, users will earn 4.15% APY with no minimum deposits and no minimum balance requirements.
The accounts build on Apple Card’s Daily Cash, the credit card’s cashback rewards feature. When a user sets up their Savings account in the Apple Wallet, the Daily Cash they earn on purchases is automatically deposited into their Savings account. In addition to saving their Daily Cash, users can deposit funds through a linked bank account or from their balance in Apple Cash.
“Savings helps our users get even more value out of their favorite Apple Card benefit — Daily Cash — while providing them with an easy way to save money every day,” said Apple VP of Apple Pay and Apple Wallet Jennifer Bailey. “Our goal is to build tools that help users lead healthier financial lives, and building Savings into Apple Card in Wallet enables them to spend, send, and save Daily Cash directly and seamlessly — all from one place.”
Apple Card’s Savings account also comes with a dashboard to enable users to track their account balance and the interest they’ve earned over time. The account, which is powered by Goldman Sachs, does not charge fees for account origination, maintenance, or withdraws.
The U.S. Federal Reserve has raised rates consistently since March 2022. Despite many incumbent banks holding the rates on their savings accounts near zero, it’s nice that a handful of fintechs are passing the positive impacts of the higher rates down to consumers.
But with the rising cost of living, many consumers may not take advantage of such high rates. Credit Karmaissued the results of a survey today that details the impact of Americans’ poor savings habits and inadequate financial literacy. The survey targeted Americans’ knowledge (or lack thereof) of their own net worth, and took a look into their retirement savings. Here’s an overview of some of the survey results:
51% of Americans don’t know how to calculate their net worth
31% of Americans have a net worth of $0 or less
21% of respondents aged 59+ report they have a net worth of $0 or less
30% of Gen Z care more about celebrities’ net worth than their own
27% of respondents (including 25% of Gen X and 27% aged 59+) say they don’t have any money saved for retirement right now.
67% of Americans say they don’t currently track their net worth
22% of Americans believe the term “net worth” only applies to wealthy people
For me, these statistics are eye-opening, and the lack of savings are disheartening. Can fintech fix this? My guess is that, even with enticingly high rates, Americans’ poor savings habits will die hard. And the American Dream may die harder.
If you need a break from bank failure news, here’s something refreshing. OpenAI’s GPT-4 was released yesterday. The new model is the successor to GPT-3.5-turbo and promises to produce “safer” and “more useful” responses. But what does that mean exactly? And how do the two models compare?
We’ve broken down six things to know about GPT-4.
Processes both image and text input
GPT-4 accepts images as inputs and can analyze the contents of an image alongside text. As an example, users can upload a picture of a group of ingredients and ask the model what recipe they can make using the ingredients in the picture. Additionally, visually impaired users can screenshot a cluttered website and ask GPT-4 to decipher and summarize the text. Unlike DALL-E 2, however GPT-4 cannot generate images.
For banks and fintechs, GPT-4’s image processing could prove useful for helping customers who get stuck during the onboarding process. The bot could help decipher screenshots of the user experience and provide a walk-through for confused customers.
Less likely to respond to inappropriate requests
According to OpenAI, GPT-4 is 82% less likely than GPT-3.5 to respond to disallowed content. It is also 40% more likely to produce factual responses than GPT-3.5.
For the financial services industry, it means using GPT-4 to power a chatbot is less risky than before. The new model is less susceptible to ethical and security risks.
Handles around 25,000 words per query
OpenAI doesn’t measure its inputs and outputs in word count or character count. Rather, it measures text based on units called tokens. While the word-to-token ratio is not straightforward, OpenAI estimates that GPT-4 can handle around 25,000 words per query, compared to GPT-3.5-turbo’s capacity of 3,000 words per query.
This increase enables users to carry on extended conversations, create long form content, search text, and analyze documents. For banks and fintechs, the increased character limit could prove useful when searching and analyzing documents for underwriting purposes. It could also be used to flag compliance errors and fraud.
Performs higher on academic tests
While ChatGPT scored in the 10th percentile on the Uniform BAR Exam, GPT-4 scored in the 90th percentile. Additionally, GPT-4 did well on other standardized tests, including the LSAT, GRE, and some of the AP tests.
While this specific capability won’t come in handy for banks, it signifies something important. It highlights the AI’s ability to retain and reproduce structured knowledge.
Already in-use
While GPT-4 was just released yesterday, it is already being employed by a handful of organizations. Be My Eyes, a technology platform that helps users who are blind or have low vision, is using the new model to analyze images.
The model is also being used in the financial services sector. Stripe is currently using GPT-4 to streamline its user experience and combat fraud. And J.P. Morgan is leveraging GPT-4 to organize its knowledge base. “You essentially have the knowledge of the most knowledgeable person in Wealth Management—instantly. We believe that is a transformative capability for our company,” said Morgan Stanley Wealth Management Head of Analytics, Data & Innovation Jeff McMillan.
Still messes up
One very human-like aspect of OpenAI’s GPT-4 is that it makes mistakes. In fact, OpenAI’s technical report about GPT-4 says that the model is sometimes “confidently wrong in its predictions.”
The New York Times provides a good example of this in its recent piece, 10 Ways GPT-4 Is Impressive but Still Flawed. The article describes a user who asked GPT-4 to help him learn the basics of the Spanish language. In its response, GPT-4 offered a handful of inaccuracies, including telling the user that “gracias” was pronounced like “grassy ass.”
The fintech industry experienced quite a dramatic weekend of fast-breaking news regarding the collapse of Silicon Valley Bank (SVB). By now, you’ve likely heard that the Biden administration stepped in this morning to facilitate a move that will offer SVB’s 40,000 customers full access to all of their deposits.
Banks, startups, and even tangentially related businesses are breathing a collective sigh of relief this morning. However, the move does not bring the industry back to business-as-usual. Below are four potential implications of SVB’s misstep.
FDIC Deposit Insurance to Increase
Regulators are not calling today’s move a “bailout” because the funds being used to make SVB customers whole did not come from consumer taxpayer dollars. “All depositors of the institution will be made whole,” the FDIC said in a statement. “Any losses to the Deposit Insurance Fund to support uninsured depositors will be recovered by a special assessment on banks, as required by law.” This means that banks* will bear the responsibility to recoup these funds via increased FDIC insurance rates.
More (closer to) full reserve banks
We likely won’t see banks convert to full, 100% reserve banks (that is, banks that keep all customer reserves in cash). It is possible, however, that SVB’s failure may motivate banks to keep more consumer cash on-hand, operating closer to a full reserve bank than they previously were in order to mitigate risk. If this is the case, banks would have less funds to lend, making it difficult for consumers and businesses to get loans.
Increased opportunities
One of the first lessons taught in business school is that where there are challenges, there are opportunities. This is certainly the case here. HSBC picked up SVB’s U.K. unit for £1, and everyone from Elon Musk to JP Morgan and PNC are considering purchasing SVB’s U.S. arm. Additionally, businesses have cropped up marketing to former SVB clients, offering them working capital loans. Even Mr. Wonderful is in on the action.
Uncertainty reigns supreme
If you’ve read about SVB in the news today, it’s likely you also read about Signature Bank, which was shut down by New York state regulators on March 12, and Silvergate, which closed its doors on March 8. Combined, these events mark three U.S. bank failures in a single week. Though regulators have been quick to step in, the events have shaken investors and consumers alike.
*Interestingly enough, banks are indeed taxpayers– meaning that the responsibility for repayment technically does fall on taxpayers.
It’s the first day of Black History Month, and this year’s theme is Resistance. We’ll be serving up related coverage all month, and today’s piece sets the scene.
In an effort to highlight Black founders in our industry, we gathered a list of 70 fintechs with Black founders. This is far from an exhaustive list of fintechs with African American founders, but it is a good representation of diverse, relevant* companies.
Helps reduce delinquencies and increase revenue while helping people pay off debt sooner and with fewer penalties Founders: Diana Frappier, Phaedra Ellis-Lamkins
Empowers general partners and limited partners to focus on building enduring relationships and investment opportunities Founders: Adam Ginsburg, Alex Robinson, Yonas Fisseha
Enables secure and seamless data transmission using the ultrasonic data technology Founders: Chris Ostoich, Chris Ridenour, Josh Glick, Nikki Ridenour, Rodney Williams
Provides a financial advice platform that powers SmartAdvisor, a marketplace connecting consumers to financial advisors Founders: Michael Carvin, Philip Camilleri
Offers a social investing platform where you can talk about investments with friends and make trades on the market. Founders: Darian Bhathena, Jack Phifer, Michael Liu, Roger Cawdette
An all-in-one platform that offers financial tools to help creators grow their business Founders: Arabian Prince, Chris Mendez, Chris Schwartz, James Jones Jr.
Provides a community finance platform where members request and fund emergency needs Founders: Jarrel Carter, Rodney Williams, Taylor Bruno, Travis Holoway
Offers a lending platform that provides short-term financing to qualified TV and Film productions Founders: Janelle Alexander, Jon Gosier, Josh Harris, Mickey Vetter
Helps essential professionals buy homes and build financial security near the communities they serve Founded: Alex Lofton, Jesse Vaughan, Jonathan Asmis
Offers a relationship-based lending application that simplifies and automates loans between friends, family, and trusted relationships. Founders: Dennis Cail, Michael Seay
Provides a rewards and loyalty infrastructure for banks and businesses in Africa Founders: Harshal Gandole, Madonna Ononobi, Simeon Ononobi, Suraj Supekar
Offers an Automated Mortgage Advisor that simulates buying a home with multiple lenders to determine mortgage approval odds and affordability impact based on lifestyle Founders: Bryan Young, Steven Better, Tim Roberson
Provides an operating system for active investment management, powering investment products, and experiences for retail investors Founders: Clayton Gardner, Joe Percoco, Max Bernardy
Offers a global split payment platform built for co-creators on any project, anywhere Founders: Adam Clabaugh, Mangesh Bhamkar, Marcus Cobb, Rachel Knepp
Enables lenders to open more accounts by showing users the actions necessary to meet eligibility for their financial goals Founders: Abb Kapoor, David Potter
Provides an AI-powered 401K alternative stock investing platform helping everyday investors retire early Founders: Ben Malena, Johnathon Albercrombie, Lakeisha Turner, Ronnie Green
Partners with mortgage lenders to offer a seamless digital homebuying experience for their clients Founders: Frederick Townes, Marcos Carvalho, Mauro Repacci
It can be difficult to pin down a birth year for fintech, but no matter how you look at it, our industry has come a long way. I was recently reminiscing and found a post published in 2003 by Finovate Founder Jim Bruene titled, The 10 Most Significant Innovations & Developments of 2003. These developments, Bruene said, “provide the best glimpse at the future of online financial services delivery.”
2003 was officially 20 years ago, which makes it a perfect benchmark. I’ve taken a look at the 10 developments and innovations that Bruene deemed “most significant” in 2003, and outlined some of fintech’s most recent updates and persistent struggles.
Phishing undermines trust (for now)
One of the original enemies to widespread adoption of online banking was phishing. In the last two weeks of December of 2003, one (now-defunct) organization had recorded 60 unique phishing attacks, sending an estimated 60 million fraudulent messages.
Those numbers don’t look so bad compared to today’s figures. The Anti-Phishing Working Group (APWG) recorded more than 14,000 phishing attacks per day in the third quarter of 2022, marking the worst quarter for phishing the organization has ever observed. However, while phishing persists, it hasn’t deterred the majority of users from adopting digital banking.
Banks move to boost security perceptions
In this section, Bruene referenced an increase in keylogging incidents, along with one bank’s efforts to circumvent keylogging attacks by adding a keypad on the screen to allow users to click the buttons to enter their PIN instead of typing on their keyboard. The bank also implemented a secondary password requirement.
While these workarounds likely mitigated some of the fraud, they simultaneously introduced more friction for end users. Today, many firms have implemented biometrics to eliminate keylogging. However, while biometrics may have gotten rid of keylogging attacks, the authentication method has not put an end to fraud.
Citibank launches interbank transfers (A2A)
Citibank added online interbank transfers in the fall of 2003, making it the first major U.S. bank to offer such a service. At the time, Citi tapped CashEdge (acquired byFiserv in 2011 for $465 million) to power the transfers.
Today, of course, the industry doesn’t consider account-to-account transfers an innovation. Rather, the service is now considered table stakes for all banking service providers. What has changed are the rails. A handful of banks have started piloting using the blockchain to transfer funds, especially in the case of cross-border payments.
Press turns positive toward online banking and other online financial activities
Twenty years ago, the dot-com crash was still fresh in the minds of both investors and everyday consumers. According to Bruene, 2003 was a turning point as consumers began to embrace the conveniences and efficiencies of online banking.
Today, while we’re not recovering from a dot-com crash, we are still reeling from the FTX scandal that took place late last year. It is estimated that around $1 billion to $2 billion in consumer funds were lost after the digital crypto exchange failed. And while the event will not result in negative press about fintech in general, it has already soured the press and industry analysts on crypto.
Bank of America hits seven million users
As you may imagine, adoption of Bank of America’s digital banking looked vastly different in 2003. “Bank of America had as many online banking customers as all U.S. banks combined had five years ago (at year-end 1998),” said Bruene. “The bank’s 7 million active users account for 43% of its checking account base, and 22% of all households. Year-over-year growth was an impressive 50%, with 2.3 million new active users.”
Today, Bank of America serves 67 million retail and small business clients. Of those, 55 million use Bank of America’s digital banking services. In July of last year, those customers logged into their Bank of America accounts one billion times– a record number for the bank.
The decline of paper statements begins
While 2003 may have marked a decline in paper statements, it didn’t mark the beginning of the end. According to a 2017 Javelin Strategy & Research report, only 61% of checking account customers have committed to paperless statements. In the report, Javelin suggests that much of this is unintentional. “Consumers now reflexively reach for their smartphones in all aspects of their lives and banking is not an exception,” said Mark Schwanhausser, Director, Digital Banking at Javelin Strategy & Research. “The intent is not to take statements away from customers; it is to provide an alternative that convinces them that paper statements are as unnecessary and obsolete as a checkbook register.”
Banks redesign websites for Yahoo-like clarity
Of the ten developments on this list, this one is my favorite, and not only because of the use of Yahoo! as an example. Optimizing online user interfaces is a science, and by 2003, developers didn’t know as much as they do today about creating user-friendly services.
Today, the shining examples in tech have shifted from Yahoo! to the likes of Uber, Stripe, and Airbnb. And by now, most large firms’ digital experiences exhibit “Yahoo-like” clarity. Still, there will always be room for improving the user experience, especially as consumers become aware of new enabling technologies like open finance.
Real-time credit for remote deposits
In this section, Bruene applauded two FIs for offering consumers instant credit for mailed remote deposits. It baffles me to think about mailing in a paper check to deposit it. However, in a pre-smartphone era such as 2003, there weren’t many other options that didn’t require additional hardware or infrastructure.
Today, while consumers can deposit most checks via smartphone, the deposits still generally take two-to-three days to post in consumer accounts. As a bonus, most firms have discovered a way to turn remote deposits into a revenue generating opportunity by charging consumers for instant deposits into their accounts.
Identity Theft 911 provides a credible source to fight ID theft
Identity Theft 911 has a storied history. The company rebranded to CyberScout in 2017, was acquired by Sontiq in 2021, which was bought by TransUnion in late 2021. Regardless of the multiple transitions, all companies shared a similar mission. Today, TransUnion helps consumers build and grow their credit scores, offers credit alerts, fraud alerts, credit monitoring, and more.
What’s different about this industry today, however, is the number of competitors in the space. Many organizations offer free credit monitoring. Other, paid services offer monitoring and reporting from all three bureaus, identity theft insurance, and more.
If you plan on binge watching holiday movies in the next few weeks (or if you have been since October), here’s something to think about. Did you know that many of these films come with lessons for the fintech industry?
Here are some films you may want to watch over your winter break, along with some of the wisdom they hold.
Home Alone (1990)
In this movie, Kevin McCallister finds himself left at home without any adults to help him carry out daily tasks and defend himself against burglars. In the same way, many customers are conducting their banking activities from home on their own devices. The only tools they have to successfully conduct banking activities are a strong password and your bank’s user-friendly design.
Lesson: Don’t make your customers feel at home alone. Provide them with tools they need to successfully conduct everyday banking tasks from your app.
It’s a Wonderful Life (1946)
After George Bailey contemplates suicide during a time of financial instability, his guardian angel comes to show him all the ways in which he has made a difference in the lives of others. In the end, he begs his angel to give him his life back. After he does, his community rallies around him to help him regain financial stability. The current economy is impacting firms across banking and fintech differently. Every organization has a storm to weather.
Lesson: Pay attention to what’s truly important in life and maintain a focus on community, especially in the midst of economic turmoil.
Family Stone (2005)
When a woman from the big city, Meredith, accompanies Everett, her boyfriend, to his childhood home for Christmas, they both discover that they aren’t right for one another. As the story progresses, it becomes apparent that Everett and Meredith’s sister Julie are falling for each other. Keep your bank or fintech partners in mind while watching this one.
Lesson: Finding the right bank or fintech partners can be a struggle. However, it is worth conducting proper due diligence to find the right partner before committing.
The Santa Clause (1994)
Toy salesman Scott Calvin is unexpectedly forced to become Santa Clause after the original Santa Clause falls off his roof. After spending much of the movie in denial and resisting his new role as Saint Nick, Scott Calvin ultimately accepts his new role, and everyone is better off because of it. Has your organization ever had to make a similarly drastic pivot?
Lesson: When the needs of the customer evolve, so should your business. Being able to pivot to meet customer expectation not only benefits end users, it will also be good for your bottom line.
Die Hard (1988)
When New York City Policeman John McClane visits his ex-wife at a holiday party on Christmas Eve, terrorists attempt to take over the building and John realizes that he is the only one who can save everyone. Whether you can see the fraudsters or not, everyone deals with them on a daily basis.
Lesson: You are responsible for creating the first line of defense between your customers and cybercriminals.
Jingle All the Way (1996)
In this holiday movie, Howard Langston tries to impress his son by giving him the season’s hottest toy, the Turbo-Man, for Christmas. The toy is almost sold out, however, and Howard goes to great lengths to compete with another father to get the toy. Ultimately– and only after proving himself a hero– Howard gets the Turbo-Man toy to give to his son in time for Christmas. While the customer acquisition race isn’t as competitive as a war over the Turbo-Man toy, it may seem like a battle at times.
Lesson: There will always be competition between and among banks and fintechs. And just like Howard’s fight for Turbo-Man, fighting to gain customers takes sacrifices and ultimately may require your organization to prove itself a hero to the customer before winning them over.
How the Grinch Stole Christmas (1966)
The Grinch, who hates Christmas, tries to take the joy away from the townspeople of Whoville by stealing their presents and other Christmas paraphernalia. Even after he does so, however, he hears the townsfolk joyfully celebrating Christmas, despite the lack of presents, food, and decorations. In the end, the Grinch realizes that Christmas is more than presents, tinsel, and bows. Just as the Grinch discovered there is more to Christmas than the money-making aspects of it, perhaps we can all look beyond our bottom lines this season to discover how we can better serve our target market.
Lesson: Perhaps there is more to fintech than just pandering to populations that seem the most profitable. Look for ways to benefit to others, even if they may be a net-zero opportunity.
Any Hallmark Christmas special
Many Hallmark holiday movies seem to share a similar premise. A big-city girl inherits a vineyard or a bed and breakfast in a small town. During her visit to the country, she meets a charming man and falls in love with both him and the small town lifestyle. You don’t have to watch a Hallmark movie to realize that expanding your horizons can be beneficial.
Lesson: It may profitable to serve the underserved populations found in rural locations. They could have more in common with your existing target audience than you think.
National Lampoon’s Christmas Vacation (1989)
Clark Griswold tries to create the perfect Christmas for his family, but when the Christmas bonus he expected for the year fails to come through, Clark’s cousin Eddie takes the issue up with Clark’s boss. Though Clark ends up receiving his bonus after all, the movie serves as a reminder not to financially overcommit before funds are guaranteed.
Lesson: Even when times are good, don’t count on extra cash to get your company through. Watch your burn rate.
Frozen (2013)
The main characters, sisters Anna and Elsa, illustrate the ups and downs of the crypto market. After Elsa freezes the town, the damage seems permanent, and residents wonder if they will have to live in wintertime conditions forever. At the end of the film, Elsa figures out how to control her magic and returns the town to its regular climate.
Lesson: Crypto will one day exit the crypto winter and will once again level out. The key to achieving this stasis may be the arrival of regulation in the cryptocurrency space, which is already be on its way. Today, U.S. Senator Elizabeth Warren unveiled a bill to enforce against crypto money laundering.
What does it take to be a fintech analyst? You have to be willing to get things wrong on occasion. Along with that, you need to be able to admit when you’re wrong. This becomes most apparent every December, when it comes time to share predictions on what the fintech industry can expect in the coming year.
Many of my predictions for 2023, which you can find published in this month’s eMagazine, were shaped from looking back at the trends I predicted for the latter half of 2022. Here’s a look at some of those trends, along with an assessment of how I did and a prediction for how the trend will fare in 2023.
Prediction #1: Beginning the era of “neo super apps”
How I did: Wrong. With every other fintech company claiming to be a super app these days, this prediction is slightly subjective. In my opinion, however, we haven’t entered an era of neo-super apps.
What to expect: A year ago, I would have identified the first potential U.S. super app as PayPal. However, Walmart has been making strides in this area and is getting ready to compete in the fintech arena. As a bottomline, we are still a ways out from super apps taking over fintech.
Prediction #2: Accelerating M&A activity
How I did: Somewhat correct. In comparing M&A activity to pre-pandemic 2019 levels, M&A activity has indeed increased. Though year-end data for 2022 hasn’t been published yet, according to FT Partners’ Q3 2022 Fintech Insights Report, there have been 998 deals so far in 2022. While this represents a slight increase over the 986 M&A deals conducted in 2019, it is a large slide from the 1,486 deals closed last year.
What to expect: The recent economic decline is causing companies to watch their pockets closely and mitigate risk where they can. Many large fintechs have already made major layoffs in order to maintain their bottomline or reduce their burn rate. These factors will contribute to both lower deal numbers and deal volume in 2023.
Prediction #3: Dwindling conversation around digital transformation
How I did: Correct. While the need for digital transformation across verticals has not subsided, the continuous pulse of conversation around digital transformation has eased up.
What to expect: This does not mean that digital transformation is over. In fact, many of the conversations we can expect to have in 2023– such as embedded finance, banking-as-a-service, and personalization– are built on the foundation of digital transformation.
Prediction #4: More discussion around Central Bank Digital Currencies (CBDCs)
How I did: Correct. In the U.S., the Federal Reserve has not taken much action toward creating a CBDC other than issuing a discussion paper on the topic. However, there has been a flurry of activity around CBDCs across the globe. In December of 2021, nine countries had launched a CBDC, while today, 11 have launched their own CBDC. Similarly, CBDC development has increased. In December of 2021, 14 companies had a CBDC in development, while today there are 26 countries with a CBDC in development.
What to expect: In the U.S. the discussion around CBDCs will progress, especially now that the FTX scandal has brought to light the need for more governmental intervention and oversight.
Prediction #5: BNPL takes a backseat
How I did: Wrong. Though there have been many publications warning consumers about the dangers of misusing BNPL tools, we are still seeing a regular pulse of new BNPL launches throughout the industry. And while the CFPB published a study on the growth of BNPL and its impact on consumers, the organization has not implemented any formal regulation restricting BNPL players’ movements in the market.
What to expect: I’m refreshing this prediction for 2023. Consumers have over-leveraged themselves when it comes to BNPL, and it is not only starting to catch up with them, but it is also catching up with the BNPL companies themselves. According to the CFPB’s study, “Lenders’ profit margins are shrinking: Margins in 2021 were 1.01% of the total amount of loan originated, down from 1.27% in 2020.”
Additionally, though the CFPB has been vague on the timing, there is looming regulation facing BNPL tools. “Buy Now, Pay Later is a rapidly growing type of loan that serves as a close substitute for credit cards,” said CFPB Director Rohit Chopra. “We will be working to ensure that borrowers have similar protections, regardless of whether they use a credit card or a Buy Now, Pay Later loan.”
Subsiding talent acquisition
How I did: Correct. Though companies will always face difficulties trying to secure quality employees, we are no longer seeing the tech talent war that we experienced in 2021. In fact, in the latter half of 2022, we saw the opposite. A handful of fintech companies, including Plaid, Autobooks, MX, Klarna, Brex, Stripe, Chime, and more, have laid off sizable portions of their staff.
What to expect: The painful reality is that the layoffs will likely continue into 2023 as the economy continues to contract.
Faster, flexible and easy. It would be surprising if those words weren’t the top cited needs for your customers on what they expect when using your fintech app. If you can provide these obvious, yet sometimes elusive characteristics in your next release, you’ve hit the jackpot or, at the very least, met expectations!
Speaking of customer expectations, faster, flexible, and easy ARE the expectations. Any usability friction can at best annoy. At worst, it can cause you to lose customers, particularly when competition is fierce, and especially after the past few years with the rise of the “gig economy.”
What is the Gig Economy?
The gig economy is based on flexible, temporary, or freelance jobs, often involving connecting clients and customers through an online platform. But not only that, the gig economy also connects and attracts those customers who expect speed, flexibility, and ease of use.
Starting in 2020, the gig economy grew substantially as jobs were eliminated, and previous full-time workers turned to part-time and contract work for income. Many workers took delivery service jobs bringing necessities to home-bound consumers.
Thriving within the gig economy is a big opportunity for fintechs. The gig economy spans generations – from those in their first job who have added a side hustle, to those working multiple temp or freelance positions, to those in retirement who want to earn some extra income. What they all have in common is the need for services that are fast, flexible, and easy to use. They don’t have the time or patience to deal with clunky, slow services that don’t deliver to their expectations.
A recent GWI report on U.S. fintech trends shows that the widespread usage of digital financial tools offers brands a huge upside for fintech applications, particularly with the “gig economy.” 30% of Americans participate as workers in the gig economy in some way, and digital financial tools are by far the most preferred way to manage their multiple streams of income.
If You Integrate (Fast, Flexible, and Easy to Use Document Processing), the “Gig” Will Come
Fintech companies may be on the cutting edge of software innovation, but even their most sophisticated applications need the ability to accommodate a variety of document-heavy processes used in the financial services industry. That’s why 94 percent of them leverage some form of digital document management solution.
Developing or enhancing a fintech app for the gig economy is tricky, as they expect more of their software applications than ever before (faster, more flexible, easier). Piecemeal solutions that offer only a few features are being overtaken by more comprehensive platforms that deliver a fuller end-to-end experience. Developers are adjusting by making essential technology upgrades to their tech stack, incorporating more capabilities, while also building innovative features that set their solutions apart from the competition. Thanks to third-party software integrations, they’re able to do it all.
Third-party software integrations allow developers to build more cohesive software solutions that provide all the essential features a customer may require. Instead of pushing them into a separate application to interact with their documents, provide a signature, or fill out a digital form, they deliver an unbroken experience that’s easier to navigate and manage from start to finish.
Upgrading Your Fintech Application’s Potential
By turning to a partner with the right software integrations, fintechs can quickly implement powerful features while keeping their own development efforts focused on designing best-in-class capabilities and bringing them to market quickly.
With more than 30 years of experience helping fintechs enhance their integrations, Accusoft’s collection of SDK and API solutions provides a broad range of document and image processing solutions that can help improve efficiency, reduce errors, and deliver a better overall user experience. Whether you need the viewing, editing, and document processing features of PrizmDoc, or the image clean-up, conversion, and OCR capabilities of ImageGear, our family of software integrations can make it easy for fintechs to incorporate the functionality they need without having to rethink their tech stack. And most importantly, fintechs will be well prepared to meet and sustain the growing expectations of the gig economy for speed, flexibility, and ease of use while using their digital finance tools.
Update: Binance has called off the agreement to buy FTX.
If you’ve spent any time reading fintech news in the last 24 hours, you know that Binance has agreed to buy the non-U.S. unit of FTX. For those in the crypto world, this is a big deal. Why? It’s a riches-to-rags story– almost like crypto’s moment of an Enron-like collapse.
The downfall of FTX is part of a long story, which multiple outlets have already covered in great detail. Here are the highlights. FTX is considering a sale because it is reportedly facing liquidity problems. The crypto exchange’s cash flow issue is the result of the devaluation of its digital currency, FTT. The coin is currently trading at just under $3.50.
What happened?
Why has the value of FTT been destroyed? FTX minted FTT to lend to Alameda Research, a quantitative cryptocurrency trading platform founded by FTX owner Sam Bankman-Fried. Alameda Research borrowed stablecoins against FTT, and sent the stablecoins to FTX. This cycle made it appear that FTT was valuable even though it was essentially nothing more than printed money. Alameda Research has reached insolvency and FTX is now worth nearly nothing, despite the fact that investors valued FTX at $32 billion earlier this year.
FTX rival Binance stepped in earlier this week announcing a non-binding agreement to purchase the non-U.S. unit of FTX. If the deal goes through, Binance will be the largest player in the crypto space. “This elevates Zhao as the most powerful player in crypto,” Ilan Solot, co-head of digital assets at Marex Solutions told the Financial Times. “Zhao’s view of the world will matter a lot more, in terms of how he wants to interact with regulators and policymakers . . . the weight of his views will be much more powerful.”
What this means for fintech
Crypto is down all around Cryptocurrencies were having a tough year already. Many outlets were referring to this year as a “crypto winter,” a time during which cryptocurrency values have been depressed when compared to prior periods. This scandal only intensifies this. According to Forbes, “the total market capitalization for crypto has slid to $860 billion in the last 24 hours.”
Expect more regulatory scrutiny Cayman Islands-based Binance and Bahamas-based FTX may be beyond any meaningful regulatory scrutiny. However, this event has caught the eyes of regulators across the globe. Yesterday, in fact, Republican member of the U.S. House Financial Services Committee Patrick McHenry issued a statement imploring Congress to take action. “For years, I have advocated for Congress to develop a clear regulatory framework for the digital asset ecosystem, including trading platforms,” said McHenry. “The recent events show the necessity of Congressional action. It’s imperative that Congress establish a framework that ensures Americans have adequate protections while also allowing innovation to thrive here in the U.S. I look forward to learning more from FTX and Binance in the coming days about these events and the steps they will take to protect customers during the transition.”
Consolidated industry Experts have suggested that crypto wallets will eventually be whittled down to a handful of meaningful players, just as Apple and Android serve as the two main operating systems. If Binance’s acquisition of FTX goes through, the two players will be Binance for non-U.S. wallets and Coinbase for U.S. wallets.
Overall, there are lots of lessons to be learned from this, and more will come as the story develops. Perhaps the top takeaways are the simplest ones. Be ethical. Be honest. Be humble.
