• Rocket Companies is acquiring real estate platform Redfin for $1.75 billion.
• Rocket anticipates that adding Redfin into its offerings will create a more seamless home-buying experience by integrating home search, real estate brokerage, and mortgage financing.
• The acquisition brings Redfin’s 50 million monthly visitors, 1 million active listings, and 2,200+ real estate agents into Rocket’s ecosystem.

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Rocket Companies is ready for takeoff with its latest acquisition today. The Michigan-based corporate group announced plans to purchase real estate brokerage website Redfin for $1.75 billion.

Washington-based Redfin was founded in 2004 and is now one of the most recognized real estate search and brokerage platforms. The company hosts more than 1 million for-sale and rental listings, as well as a brokerage that consists of more than 2,200 agents.

“Rocket and Redfin have a unified vision of a better way to buy and sell homes,” said Rocket Companies CEO Varun Krishna. “Together, we will improve the experience by connecting traditionally disparate steps of the search and financing process with leading technology that removes friction, reduces costs, and increases value to American homebuyers.”

Rocket Companies consists of 11 separate brands, including Rocket Mortgage, Amrock, Rocket Money, Rocket Loans, Lowermybills.com, and others. Rocket has been around for 40 years and currently provides home financing in all 50 states.

Rocket anticipates that integrating Redfin’s home search and real estate agent network with its mortgage origination and servicing capabilities will offer users a more seamless experience, as Redfin will bring home search capabilities to Rocket’s mortgage financing and closing processes.

Specifically, Rocket will benefit from Redfin’s almost 50 million monthly visitors, 1 million active purchase and rental listings, and its 2,200+ real estate agent employees across 42 states. Rocket expects that, after its combination with Redfin, it will achieve more than $200 million in projected, annualized savings by 2027, including around $140 million saved from eliminating duplicate expenses.

“Rocket and Redfin’s approaches to lending and brokerage service have always been two halves of one vision to make the whole home-buying process magical,” said Redfin CEO Glenn Kelman. “We want a customer to be able to check her phone to find out what she can afford, see which homes are just right for her, schedule a tour with a local, expert Redfin agent, and get pre-qualified for a loan, all in a matter of minutes. Varun and I see how much better real estate could be when AI guides customers not just through that first step in their search, but all the way home, through the sale, the loan and then a lifetime of accumulating equity and wealth.”

Rocket Companies’ acquisition of Redfin is a major move in mortgagetech, which has generally remained one of the least disrupted subsectors of fintech. This is good news for consumers, who have traditionally had to navigate multiple fragmented steps to purchase a home. By bringing Redfin’s search and brokerage capabilities under its umbrella, Rocket will help streamline the home buying journey and create a more approachable experience, especially for first-time buyers.

The move also positions Rocket to capture more mortgage business at a time when refinancing demand has declined due to higher interest rates. Integrating Redfin’s platform and user base could significantly increase its share of purchase loans, allowing the company to compete more effectively against traditional banks and other real estate fintechs.

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Photo by David McBee

• Amazon has announced plans to acquire India-based BNPL company Axio.
• The deal is reportedly worth over $150 million, pending approval from the Indian central bank.
• The acquisition builds on Amazon’s previous financial services deals, having previously held an equity stake in Axio and acquiring Emvantage Payments, PayFort, and Tapzo.

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Online retail giant Amazon plans to acquire buy now, pay later (BNPL) company Axio, as announced on the India-based fintech’s blog. According to TechCrunch, the deal is expected to close for over $150 million, pending approval from the Indian central bank.

Founded in 2013, Axio is a consumer finance company that has provided money management, pay later, and personal credit services. The company’s offerings are three-tiered. The finance planning tool allows users to review their expenses, maintain a budget, track bills, and split expenses. The BNPL offering facilitates instant credit and allows users to pay in installments while rebuilding their credit. Axio’s personal loans offer users simple registration with timely approval.

Axio has raised $226 million in funding over 14 rounds from investors including Peak XV Partners, Ribbit Capital, and Elevation Capital.

Today’s announcement comes six years after Amazon first took an equity stake in Axio. With a mission to make credit available to everyone, Axio has served over 10 million customers, noting that Amazon has been an invaluable partner in the journey.

“This means reaching more under-served customers, diversifying our offerings to address more unmet needs, and continuing to strike the right balance of customer experience, risk management, and affordability as we strive to responsibly expand access to credit across the country,” the company said in a blog post.

Amazon offers a range of payments services on its platform, including Amazon Pay, a payment service that includes Amazon Pay Express and Amazon Pay UPI; Checkout by Amazon; Amazon Flexible Payments Service; and Pay with Alexa. Among the retailer’s previous acquisitions in the financial services space are India-based Emvantage Payments, Dubai-based PayFort, and Tapzo, which the company later shuttered.

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• Clearwater Analytics is acquiring portfolio management and risk systems provider Enfusion for $1.5 billion.
• The acquisition expands Clearwater’s market reach, leveraging Enfusion’s expertise in hedge funds, its strong international presence, and a $1.9 billion increase in its total addressable market, while also aiming to save $20 million through operational efficiencies.
• Enfusion will benefit from Clearwater’s infrastructure and AI expertise.

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Investment management solutions company Clearwater Analytics is acquiring Enfusion, a portfolio management and risk systems provider. The deal, advised by J.P. Morgan Securities, is expected to close for $1.5 billion.

“Today’s announcement is about creating a future where our clients benefit from the synergy of two highly complementary, innovative software leaders, paving the way for a unified, cloud-native, front-to-back platform that’s primed to serve institutional investors like never before,” said Clearwater Analytics CEO Sandeep Sahai.

Illinois-based Enfusion was founded in 1998 to help investment managers generate higher returns for their investors. The company’s cloud-based software, analytics, and middle/back-office managed services help institutional investment managers, hedge funds, and family offices build cultures of real-time, data-driven intelligence mixed with collaboration to make faster, more informed decisions while scaling their operations effectively.

“This transaction marks an exciting new chapter for all of Enfusion’s key stakeholders. Since our inception, we have proven that the versatility, scale, and depth of our solutions captures the hearts and minds of both traditional and alternative investment managers,” said Enfusion CEO Oleg Movchan. Together with Clearwater, our shared passion for building innovative technologies and enriching every aspect of the client journey will now accelerate and enhance our combined ability to support our clients’ evolving needs — whether they are expanding into new strategies, asset classes, or geographies.”

Clearwater Analytics automates the entire investment lifecycle with portfolio planning, performance reporting, data aggregation, reconciliation, accounting, compliance, risk, and order management. The Idaho-based company’s clients use its single instance, multi-tenant investment reporting software to aggregate, reconcile, and report on more than $7.3 trillion in assets across thousands of accounts every day.

Clearwater is acquiring Enfusion to advance its goal of creating a comprehensive, cloud-native platform that serves the entire investment management lifecycle. By integrating Enfusion’s front-office capabilities with its own middle and back-office solutions and client reporting tools, Clearwater aims to deliver a seamless end-to-end solution. The acquisition also expands Clearwater’s reach, leveraging Enfusion’s strong international presence as well as its expertise in the hedge fund market, which alone is expected to increase the total addressable market by $1.9 billion.

Enfusion stands to benefit significantly from the partnership, as well. Clearwater’s advanced execution infrastructure and expertise in generative AI are expected to enhance Enfusion’s operational efficiency and improve unit economics. Furthermore, Clearwater anticipates achieving $20 million in cost savings over the next two years, largely through streamlining general and administrative expenses.

“We expect to accelerate growth based on our increased right-to-win, higher back-to-base sales, greater presence across key geographies, and increased total addressable market. Coupled with our operating rigor and use of Generative AI, we have high confidence that we can drive meaningfully improved unit economics at Enfusion while also growing its emerging managed services business. Most importantly, this acquisition enables seamless data management from the front office to the back office, unlocking powerful network effects that amplify client value,” added Sahai.

Clearwater’s purchase price for Enfusion is $11.25 per share, which will be delivered in an equal mix of cash and stock. Clearwater has also agreed to pay $30 million to terminate Enfusion’s tax receivable agreement.

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Photo by Mikhail Nilov

• Blockchain data platform Chainalysis has acquired web3 security solutions provider Hexagate.
• Terms of the deal were not disclosed.
• The acquisition aligns with Chainalysis’ mission to build trust in blockchain ecosystems by integrating Hexagate’s machine learning-based threat detection and prevention technology, benefiting chains, protocols, and exchanges.

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Blockchain data platform Chainalysis has acquired web3 security solutions provider Hexagate this week. Financial terms of the deal were not disclosed.

Hexagate’s security solutions detect and mitigate real-time threats, including cyber exploits, hacks, and governance and financial risks to help chains, protocols, asset managers, and exchanges keep their funds secure. The Israel-based company monitors blockchain networks and leverages machine learning to identify suspicious patterns and transactions in real-time. Hexagate’s customers include Coinbase and Consensys.

“I have long believed that in order to advance the Chainalysis mission to build trust in blockchains, we would need to expand our business beyond investigations and into prevention,” said Chainalysis Co-founder and CEO Jonathan Levin.

With billions of dollars in crypto stolen each year, Chainalysis anticipates that Hexagate will help create a safer financial platform that fosters trust in solutions. Levin added that protecting the crypto ecosystem will only become more crucial as smart contracts facilitate more value and the use of stablecoins grow. He also noted that governments are increasing the monitoring of smart contracts associated with illicit funds.

Chainalysis was founded in 2014 and has raised $537 million. Among its offerings are automated cryptocurrency transaction monitoring software, investigation software for tracing the flow of funds across blockchains, and profiles of cryptocurrency businesses. Today’s deal marks the company’s third acquisition, following its purchase of Transpose in 2023.

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Photo by Bich Tran

• Mobile banking platform MoneyLion has been acquired by identity protection and cybersecurity company Gen Digital Inc.
• The $1 billion deal is expected to close in 2025.
• Gen plans to diversify its offerings by integrating MoneyLion’s credit-building tools, financial management services, and embedded finance marketplace into its portfolio.

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Mobile banking platform MoneyLion is the latest among a string of acquisitions taking place in fintech this month. The New York-based company has agreed to be acquired by Gen Digital Inc. (Gen), the parent company of a range of digital identity protection brands, for $1 billion.

Founded in 2013, MoneyLion offers both direct-to-consumer banking tools as well as a marketplace of embedded banking tools, called Engine, for businesses. This enterprise technology suite serves as a marketplace for financial products to enable financial services and non-financial services companies alike to add embedded finance to their business leveraging MoneyLion’s API.

Gen expects today’s $1 billion purchase will help it branch out from identity solutions into new financial services verticals. Specifically, Gen is seeking to add financial wellness offerings using MoneyLion’s credit building and financial management services, as well as its white-labeled AI recommendation platform. Gen will also acquire MoneyLion’s 18+ million customers, a group which Gen anticipates will diversify its existing client base.

“Gen has a family of consumer brands that’s dedicated to protecting people’s privacy, identity, and financial assets so they can live their digital lives securely and without worry,” said Gen CEO Vincent Pilette. “By bringing MoneyLion into the Gen family, we’re not only helping people protect what they already have, we’re extending our capabilities to enable people to better manage and grow their financial wealth. We look forward to welcoming the MoneyLion team, so together, we can power digital and financial freedom.”

Gen was founded in 2022 and counts Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner among its consumer brands. In all, Gen’s brands help bring cybersecurity, online privacy, and identity protection tools to almost 500 million users in more than 150 countries. The Arizona-based company is publicly listed on the NASDAQ with a market capitalization of $18.3 billion.

The deal is expected to close in the first half of Gen’s fiscal year, spanning April 2025 to late September 2025. The transaction is proposed at $82 per share, plus one contingent value right (“CVR”) that entitles the holder to a contingent payment of $23 for each MoneyLion share in the form of shares of Gen common stock.

“We’ll deliver MoneyLion’s leading personal financial management tools and embedded financial marketplaces to Gen’s users while bringing Gen’s strong identity, trust and cybersecurity solutions to our customers,” said MoneyLion Co-Founder and CEO Dee Choubey. “Together, we’ll create unmatched consumer value, combining innovative fintech products and experiences with Gen’s trusted network to empower smarter financial decisions and secure people’s digital and financial lives.”

Gen’s purchase of MoneyLion is notable because it is unique. It may be the first time a fraud and security firm has acquired a digital bank– generally, it would be the other way around. However, given the increasing overlap between financial services and cybersecurity, this acquisition is a logical one. As security threats become more sophisticated, the integration of financial wellness tools with identity and security solutions positions Gen to address consumer needs more holistically.

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