Navigating the Shift: Four Key Financial Policy Changes Under the New Administration

Navigating the Shift: Four Key Financial Policy Changes Under the New Administration

Is anyone else having difficulty keeping up with all of the changes that have taken place since the new administration took office last month? Over the course of the last 18 days, sweeping shifts have reshaped regulations, agency leadership, and key financial policies— creating both uncertainty and opportunity for businesses navigating this evolving landscape.

While many of these changes will have broad implications for U.S. citizens and organizations operating in the country, I’ve distilled the most significant updates on the White House’s website impacting financial services. Below, I break down the four most critical developments that banks, fintechs, and other financial institutions need to watch closely.

Imposing a regulatory freeze

On January 20, President Trump signed an executive order to halt new rulemaking and review pending regulations across federal agencies. It also calls for the withdrawal of any rules that have been sent to the Office of the Federal Register but not published yet. The administration plans to use the pause to reassess both existing and proposed regulations so that they align with its policy objectives.

For banks and fintechs, this makes it challenging to prepare for future regulatory requirements. It may impact firms’ compliance timelines and will likely confuse financial services companies’ strategic planning efforts.

Strengthening hold on digital assets

On January 23, President Trump issued an executive order titled “Strengthening American Leadership in Digital Financial Technology.” The order prohibits the establishment of US central bank digital currencies (CBDCs). It also establishes a working group to propose a regulatory framework for digital assets within 180 days and allows individuals and entities to access and use open public blockchain networks.

This may present opportunities for banks and fintechs to engage in the stablecoin economy, especially when it comes to cross-border transactions and digital payments. Additionally, governmental protection of an open blockchain may spark the creation of new blockchain-based products and services.

Removing barriers to AI

Also on January 23, President Trump issued an Executive Order titled Removing Barriers to American Leadership in Artificial Intelligence that aims to enhance the US’s position in AI. The order removes existing AI policies and directives that are considered barriers to innovation. Within 180 days, officials are tasked with creating a plan to sustain and enhance America’s global AI dominance.

This emphasis on reducing regulatory barriers may lead to both banks and third party fintechs adopting AI technologies at a faster rate. However, as AI is a double-edged sword, the relaxed regulatory environment may create uncertainty as organizations wait for new guidelines to develop.

Implementing the DOGE workforce optimization initiative

On February 11, President Trump issued an Executive Order titled Implementing The President’s ‘Department of Government Efficiency’ Workforce Optimization Initiative, which intends to streamline the federal workforce and enhance operational efficiency. Controversially, the order gives Elon Musk and his team direct access to data held at the US Treasury Department. As a result, a coalition of more than a dozen US states is planning to file a lawsuit to block access in order to protect the personal data of US citizens.

By reducing staffing at federal agencies that oversee financial institutions, the order may impact the efficiency and thoroughness of regulatory examinations and compliance enforcement. The instability could also cause uncertainty for banks, disrupting strategic planning and compliance efforts.

Other actions

There are two other actions not yet listed on the White House’s official news release page, but each is significant.

Earlier this week, the Associated Press unveiled that the Trump administration ordered the Consumer Financial Protection Bureau (CFPB) to suspend all of its activities. Finovate Analyst David Penn reported on the details of the situation, including what the CFPB can still do and who may take over the agency if it continues to exist.

Today, the Wall Street Journal exclusively reported that the Trump administration is also considering folding the FDIC into the Treasury Department. Experts cited that this is unlikely to transpire, however, as Congress is unlikely to pass such a measure. “This idea would pose an enormous risk of terrifying Americans about the safety of their deposits and triggering bank runs,” Former Federal Regulator Patricia McCoy told CNN.


Photo by René DeAnda on Unsplash

Special Deliveries: Talking AI, Quantum Computing, and More at FinovateEurope

Special Deliveries: Talking AI, Quantum Computing, and More at FinovateEurope

What makes an address “special”? This year at FinovateEurope 2025, the designation is going to speakers addressing an especially wide range of topics — from AI to quantum computing. Some of the presentations we’re highlighting today will be on the mainstage at FinovateEurope. Others will be offered as part of our focused tracks examining topics in payments, customer experience, AI, lending, and banking risk and regulation. All of them promise to be insightful discussions on key topics impacting fintech and financial services today.

Our slate of speakers for FinovateEurope is growing by the day. Visit our FinovateEurope 2025 hub for the latest updates on who’s speaking and when.


Mainframe modernization: the journey to agile digital services in 2025

Featuring Paul Holland (LinkedIn), CTO, Astadia: An Amdocs Company, this special address looks at how tools such as Generative AI (GenAI) can help accelerate digital transformation to unlock even further modernization. Holland will also lead a conversation on how financial institutions can complement existing capabilities to successfully modernize mainframe applications at scale. Tuesday, 25 February, 10:05 am.

An Amdocs company, Astadia is an industry-leading mainframe migration and modernization firm. Astadia’s core competencies include cloud migration, refactoring, replatforming, DevOps, and managed IT services. The company has conducted more than 300 successful migrations with world-class organizations.


Countdown to Q-Day: Why Banks Must Act on Post-Quantum Authentication Now

Featuring Petr Dvořák (LinkedIn), Founder and CEO, Wultra, this special address will examine the evolution of quatum computing and the potential challenges the technology will bring to digital banking. Dvořák will discuss the migration to post-quantum authentication (PQA) and the importance of transitioning to quantum-resistant authentication before “Q-Day” — when quantum computers are powerful enough to break contemporary cryptography. Tuesday, 25 February, 3pm.

Founded in 2014 and headquartered in Prague, Wultra helps banks and fintech brands build secure digital applications. The company offers modern, compliant authentication solutions that deliver security, easy access to financial services, and straightforward deployment.


Building Interactive Data Applications with Plotly: How AI Enhances the Delivery and Usage of Data Apps

Featuring Andy Wisbey (LinkedIn), European Sales Director, Plotly, this special address is part of FinovateEurope 2025’s Artificial Intelligence Track. Wisbey will lead a hands-on session that will demonstrate how to leverage Plotly’s advanced visualization capabilities to create an interactive data application that transforms complex financial data into actionable insights. Wednesday, 26 February, 10:50am

A Bronze sponsor of FinovateEurope 2025, Plotly is a leading provider of open-source graphing libraries and enterprise-grade analytics solutions. The company’s flagship solution, Dash Enterprise, enables organizations to build scalable and interactive data apps that drive impact decision-making.


Also providing special addresses at FinovateEurope this year are:

  • Pedro Andrade, Key Account Director, ORACLE MySQL
  • Vladimir Lounegov, Co-Founder, Mbanq
  • Waheed Mahmood, BFSI Lead, Rackspace

Be sure to check out the Finovate blog as more speakers for FinovateEurope are confirmed. And if you haven’t picked up your ticket yet, there’s no time like the present! Visit our FinovateEurope hub today and save your seat!

Why “AI Agents” is the Catchphrase of 2025

Why “AI Agents” is the Catchphrase of 2025

At FinovateFall last year, we heard plenty of analysts and industry experts say that AI agents are going to replace generative AI on the hype scale. That’s because AI agents, or agentic AI, have the capability to perform tasks, not just generate information. It is this differentiator that has the potential to create a great amount of value for both banks and fintechs, so much so that it has become the newest buzzword in financial services.

Fueling the rise of AI agent hype is the launch of Operator, Open AI’s new AI Agent. “Operator is a system that can use a web browser– in this case, a web browser in the cloud– to accomplish tasks that you give it,” said Open AI CEO Sam Altman during the launch. “Just like you would use a web browser… Operator can do that and control all sorts of things.” Operator has already gone live for ChatGPT Pro users and will soon be available to Plus users.

Open AI isn’t the only tech company launching an AI agent, and the use cases aren’t limited to making a restaurant reservation or buying groceries. Agentic technology is already live and in-use at some financial institutions.

The new technology has a number of potential use cases, five of which I’ve listed below. Keep in mind that some of these are not possible with current AI agent tools, and most are not able to be achieved fully autonomously, and require human-in-the-loop during some stages. However, the technology is moving fast, and AI agents will likely reach this level of autonomy soon.

Customer service and support

Banks and fintechs have used all forms of AI to improve and automate their customer service for years. They can now use AI agents to understand customer queries and analyze the conversations to identify the root cause of an issue, then offer customers the appropriate reply.

Potential prompt: “When a customer contacts you seeking an agricultural loan, contact the county in which the property is located to verify the legal property boundaries.”

Content marketing and copywriting

AI agents can be deployed to research and analyze all available information on a specific topic. Banks can then use another AI agent to transform all of that information into a blog post or marketing copy for a webpage.

Potential prompt: “Research new budgeting websites and capabilities, then write a five-part blog post series and email it over the course of five weeks to customers with less than $5,000 in assets held at the bank.”

Loan and credit underwriting

While generative AI is able to analyze customer profiles to assess creditworthiness, AI agents can take the process a step further by completing tasks in a workflow analyzing credit histories, transaction patterns, and market analysis to make instant, accurate decisions about potential borrowers.

Potential prompt: “For every new small business loan inquiry that comes in, analyze the individuals’ credit and overdraft histories. For small businesses with a physical location, analyze foot traffic of similar businesses in the same region and make a credit decision based on this information.”

Administrative tasks

Because AI agents are able to “think” for themselves and operate independently, they can easily complete tasks such as organizing and making a reservation for a client dinner, placing an order for a new computer keyboard, or placing a catering order for an office party.

Potential prompt: “Make a dinner reservation at a restaurant my client would like, given their Instagram account, for 10 people on May 2 at 7 p.m. Tell the restaurant that two people in the party have a gluten allergy.”

Customer communication

Banks can deploy AI agents to communicate with customers to send personalized messages about their preferences, needs, or simply to autonomously notify them of account changes. They can also reply to customer responses. And because AI agents can generate answers without being trained, they can even reply to customers in cases where they do not have a specific, canned response template.

Potential prompt: “Email all of my wealth management clients that have been with me for over three years asking them to update their risk tolerance. Use their replies to update their portfolios.”


While it is fun (and a bit spooky) to think about all of the potential use cases of agentic AI, we are far from the reality of putting most of these potential prompts to use in a seamless manner. Operator and other AI agent technologies are still in their early stages; even OpenAI CEO Sam Altman admitted they still have “a lot of improvements to do” on Operator.

Because of how new the technology is, there still needs to be a manual confirmation for most of the use cases, especially when it comes to making transactions. Similarly, even though there is no current AI regulation for banking operations, banks should use caution and keep humans in-the-loop, especially when making underwriting decisions and communicating with customers.


Photo by cottonbro studio

Three Quick-Fire Keynotes at FinovateEurope You Won’t Want to Miss

Three Quick-Fire Keynotes at FinovateEurope You Won’t Want to Miss

This year, FinovateEurope will host a trio of quick-fire keynote addresses covering topics in fintech that have been gaining traction in recent years. Presented on Day Two of the conference, these three speeches will help inform attendees about recent developments — and future opportunities — for banks and financial services companies in fields such as quantum computing, wealth management, and B2B fintech.


How quantum computing could transform banking; it can process data 10 million times faster than supercomputers — what are the use cases for banks? Could quantum computing break the encryption keys used in current security protocols and leave sensitive data vulnerable to attack?

Syed Hasan Jafar, Associate Dean at the School of Business, Woxsen University

Jafar is the Area Chair/HOD of Finance at Woxsen University. He has 14 years of experience in finance and worked as a Deputy Research Head and corporate trainer before joining academia. Jafar’s areas of expertise include security analysis, equity and derivative research, technical analysis, and valuation.


Disruption in the direct to consumer wealth market. The great wealth transfer has started and new heirs are demanding faster digitization and more personalized offerings. Will AI be the catalyst to transform wealth management?

Jurgen Vandenbrouche, Managing Director, everyoneINVESTED, KBC

Vandenbroucke is Managing Director at everyoneINVESTED, the wealthtech spin-off of KBC Group. He is also expert general manager at KBC and former head of innovation at KBC Asset Managment, Belgium. Further, Vandenbroucke is a lecturer in financial engineering at University of Antwerp, digital household finance at KU Leuven, and financial securities at Ehsal Management School.


Moving beyond B2C fintech to B2B fintech — is this a bright new future for the fintech industry & will it be transformative for the banking industry?

Michael Salmony, CEO of Payments Innovation

Salmony is an internationally recognized leader on the strategy of business innovation in digital and financial services with a focus on payments, open finance, fintech, digital identity, e-invoicing/SCF, fraud/cybercrime, AI for financial services, and electronic money/CBDC. Salmony is also a board-level advisor to major international banks, industry associations, regulators, and finance bodies across the world.


FinovateEurope is only a month away — 25 and 26 February! Visit our FinovateEurope hub today and take advantage of early-bird savings of up to £400.00 on your ticket price if you register by 24 January.

2025 is the Year of Fintech Spring: 5 Trends to Watch at FinovateEurope

2025 is the Year of Fintech Spring: 5 Trends to Watch at FinovateEurope

If you haven’t heard, 2025 is the year of fintech spring. The chill has been taken out of the industry as investors regain confidence, new startups can launch with less risk, and established players are doubling down on new technologies to meet evolving customer demands. From fresh AI applications to the new uses for embedded finance, fintech is experiencing a renewed momentum.

Fortunately, catching up on what’s new and what’s next is as easy as attending FinovateEurope, which is taking place 25 through 26 February in London. The agenda not only features keynote presentations from the region’s top thought leaders, it will also showcase the latest technology available on the market today with live demos from more than 30 fintechs. Register today to get a discount and secure your spot!

To maximize your time spent, each session will highlight some of the newest themes and trends in the industry today. Here are some of the major trends you can expect to see unfolded and explained on stage.

Embedded finance matures

Why it matters:
Embedded finance has been trending upward in fintech over the past few years, and for good reason. It helps organizations add seamless, contextual financial experiences for their customers, but it has also added the potential for banks and financial services companies to add a new revenue stream through Banking-as-a-Service (BaaS). Best of all, it allows both companies and banks to focus on their core competencies while enriching the user experience.

What’s happening:
Embedded finance has proven its utility in the payments and lending worlds, allowing businesses to embed payments tools and lending capabilities into their existing website or mobile app. Now, embedded finance is moving beyond payments and lending into sectors like insurance, healthcare, and logistics.

Where you’ll see it:
Over the course of the two-day FinovateEurope conference, multiple conversations on embedded finance and BaaS will take the stage. Be sure to check out:

  • This executive briefing on embedded finance titled, “How financial institutions can capture the huge opportunity of embedded finance & embedded banking in both retail & commercial banking.” The session will discuss opportunities for banks to expand their distribution footprint at a relatively low cost, consider risks in BaaS, how to find a competitive strategy, and more.
  • This power panel titled, “BaaS powered embedded lending is on the rise and is moving beyond buy now pay later – how can financial institutions capture the opportunity?” The panel will look at the rise of lending integrations, the role of AI in risk assessment, embedded finance regulation, and more.

Organizations navigating the impact of the EU AI Act

Why it matters:
The EU AI Act is set to be one of the most comprehensive AI regulations in any region. The regulation went into force in August of 2024 and is poised to shape how banks and fintechs develop and deploy artificial intelligence. The act focuses on transparency, accountability, and controlling risks, especially when it comes to AI’s applications in areas such as credit scoring and fraud detection.

What’s happening:
Fintechs leveraging AI are finding that they need to adapt (and quickly) in order to comply with the new rules while continuing to create and develop new, AI-centric products. While the new requirements might lead to an increase in operational costs, they also might bring new opportunities for organizations to build trust and differentiate their offerings by incorporating ethical AI practices.

Where you’ll see it:
FinovateEurope is sure to be packed with fresh AI use cases and regulatory guidance. Here are just a few of the sessions that will inform and educate on AI application:

  • This keynote presentation titled, “Artificial intelligence – are we overestimating the short term impact & underestimating the long term impact?.” During the keynote, Tracey Follows will discuss how AI is a long-term trend line and will look at what this means for financial services.
  • This session titled, “What is the state of play for GenAI in financial services? Assessing leading use cases, challenges, barriers to adoption and how to navigate the roadblocks.” Forrester Analyst Aurélie L’Hostis will help organizations break down practical steps to get started in AI.
  • This AI power panel titled, “Strategies for successful AI adoption & digital transformation and why achieving success will go beyond the tech.” The panel will bring insight into how the EU AI Act may guide future thinking on the topic. It will also discuss governance, data privacy, security, compliance, and ethical implications about the application of AI.

The rise of AI-powered personalization

Why it matters:
Fintech has sought to help banks personalize the user experience for over a decade. By applying AI and machine learning, firms can help drive hyper-personalized financial products and services.

What’s happening:
Fintechs and banks are enhancing the user experience to help boost engagement and retention, differentiating themselves in a crowded market.

Where you’ll see it:
Just as personalization permeates various subsectors of fintech, the topic will also be present among multiple sessions at FinovateEurope. There will also be a couple of sessions dedicated exclusively to the topic of personalization, including:

  • This keynote address titled, “Enabling hyper-personalization: fusing functionality, data, and strategic partnerships” that discusses how to deliver hyper-personalized experiences. The conversation will also explore how banks can leverage data, advanced API integrations, and AI-driven insights to offer the right products to the right customers at the right time.
  • This power panel titled, “The CX revolution – how can FIs compete in a hyper personalized world?” in which panelists will talk about how customers view the world, what lessons can be learned from other verticals, and how to keep up with customer expectations.

Payments get faster and smarter

Why it matters:
Payments are not only getting cheaper, but they are also happening faster, which means that fraud is happening at an increasing rate.

What’s happening:
Global trade and personal remittances, along with everyday transactions, are being shaken up by stablecoins and CBDC experiments, which may help create more transparent payment solutions.

Where you’ll see it:
At this year’s FinovateEurope conference, payments will permeate many of the conversations on stage. Here are two particular panels that will address the top concerns:

  • Payments power panel titled, “The payments market is estimated at $2.85 trillion in 2024 and is expected to reach $4.78 trillion by 2029 – how can banks reimagine payments and capture this growth opportunity?” The panelists will consider the opportunity available in payments, as well as regulatory concerns and risk.
  • Keynote address titled, “Authorized push payment fraud losses across Europe may be as high as €2.4 billion, increasing by 20% to 25% annually; how are regulators addressing it?” The presentation will look at payment fraud risk and potential regulatory changes that may address authorized push payment fraud.

Regtech redefined by real-time compliance

Why it matters: Without regtech, banks and fintechs would be on their own to figure out and comply with an ever-changing set of rules. Leveraging a third party regtech provider not only helps organizations reduce compliance costs, it also facilitates faster adherence to new rules.

What’s happening: Regtech solutions can create real-time monitoring tools to keep up with evolving regulations. This is particularly important around crypto and AI regulations as they are very fast-moving fields.

Where you’ll see it:
FinovateEurope will host an entire stage dedicated to discussing banking regulation and risk. Among the presentations taking place are:

  • Keynote Address titled, “A whistlestop tour of EU regulation – what financial services providers need to know about DORA; FiDA; eIDAS, and DMA?” that will brief the audience on these current and future regulations and look at how regulators are cracking down on risk management.
  • Power Panel titled, “Banking risk and resilience: meeting the challenges of new regulations, emerging tech, rising banking fraud and new cyber security threats” that will consider digital identity, risks of using AI and cloud risks, managing third party risks, and more.

Photo by Fer Troulik on Unsplash

Tales from the Crypto: Stablecoin vs Stablecoin , El Salvador vs the IMF on BTC, and More!

Tales from the Crypto: Stablecoin vs Stablecoin , El Salvador vs the IMF on BTC, and More!

This week’s edition of Tales from the Crypto features an update on Ripple’s newly launched stablecoin RLUSD, El Salvador’s negotiated commitment to Bitcoin, as well as an acquisition and a new partnership.


Ripple’s RLUSD challenges PayPal’s PYUSD, Circle’s EURC

With a self-reported market cap of more than $53 million, Ripple’s stablecoin RLUSD recently surged past rival coins from PayPal (PYUSD) and Circle (EURC) in 24-hour trading volume. The volume, which topped $607 million, is all the more impressive given RLUSD’s relatively smaller market capitalization. PYUSD has a market cap of more than $491 million. EURC has a market cap of more than $82 million.

“As the U.S. moves toward clearer regulations, we expect to see greater adoption of stablecoins like RLUSD, which offer real utility and are backed by years of trust and expertise in the industry,” Ripple CEO Brad Garlinghouse said in December when RLUSD was launched.

RLUSD is an enterprise-grade, USD-denominated stablecoin. Each RLUSD token is fully backed by U.S. dollar deposits, U.S. government bonds, and cash equivalents to ensure stability, reliability, and liquidity. Ripple will use RLUSD to facilitate global payments for its enterprise customers via its Ripple Payments division. There has been some curiosity over Ripple’s decision to limit RLUSD circulation. At least one analyst has suggested the move may be an effort to keep the price of RLUSD relatively stable — and less vulnerable to a rapid decline in value.

Ripple’s RLUSD news comes as the company is announcing that it has adopted the Chainlink standard for verifiable data on the Ethereum blockchain. The move will boost the utility of RLUSD throughout the “on-chain economy,” the company noted in a statement this week. Also recently, Ripple reported that its CEO along with Ripple Chief Legal Officer Stuart Alderoty, met with President-elect Donald Trump.

“Great dinner last night with Donald Trump & Stuart Alderoty,” Garlinghouse wrote on X, “Strong start to 2025!”


El Salvador forges ahead in its Bitcoin acquisition

How has recent strength and interest in Bitcoin impacted El Salvador, which embraced the cryptocurrency like no other country when it elected to allow Bitcoin to be used as legal tender in 2021?

On the one hand, the value of Bitcoin has soared in recent years. In June 2021, when El Salvador enacted the new policy, BTC was roughly $35,000. Today, the cryptocurrency is valued at more than $94,000, after topping the $100,000 mark in mid-December.

On the other hand, the windfall has reached relatively few individual Salvadoreans. While the government tried to incentivize Bitcoin ownership with $30 in BTC for those who signed up for digital wallets, it turns out that many who received the $30 in Bitcoin quickly cashed out their holdings. Additionally, as the country’s former Central Bank president Carlos Acevedo noted, any BTC gains remain unrealized until sold.

Further, El Salvador is in some ways still wrestling with the International Monetary Fund over the Fund’s preference that the country reduce, or at least limit, its exposure to cryptocurrencies in exchange for financial support. A recent financing deal valued at $1.4 billion (£1.1 billion) was secured between the two parties, but the extent to which El Salvador will curtail its Bitcoin policies remains a bit unclear. While the deal specifies that tax payments will be made in the U.S. dollar, for example, which is El Salvador’s other official currency, the government has insisted that it will continue to buy BTC.


Backpack acquires FTX EU to expand in the European crypto market

International cryptocurrency exchange Backpack has acquired FTX EU, the former European arm of FTX. The transaction was approved by the FTX bankruptcy court as well as the Cyprus Securities and Exchange Commission (CySEC) and will enable Backpack’s EU division to offer a full suite of crypto derivatives throughout the EU.

The fact that FTX EU was a MiFID II-licensed institution played a significant role in Backpack’s acquisition decision. “As many international exchanges exit the European Union, becoming a MiFID II-licensed entity demonstrates our dedication to meeting the highest regulatory standards and is a significant step to bringing transparent, secure, and regulated crypto trading to an underserved European market,” Backpack Exchange Founder and CEO Armani Ferrante said.

Founded in 2022 and headquartered in Singapore, Backpack Exchange serves cryptocurrency customers in more than 150 countries and regions. With more than $60 billion in trading volume, Backpack Exchange offers a range of products and services including its noncustodial Backpack Wallet, Backpack Exchange, and Solana-based NFT community Mad Lads.

As part of the acquisition, Backpack EU will be responsible for distributing previously court-approved FTX bankruptcy claims to FTX EU customers. Ferrante underscored this in a statement, adding that “customer restitution is a crucial step to rebuild trust and confidence in the industry, and Backpack is committed to returning FTX EU customers’ funds as fast and as safely as possible.”


Trillium Surveyor partners with Kaiko

Trade surveillance and best execution software provider Trillium Surveyor has forged a strategic partnership with cryptocurrency market data provider Kaiko. The goal of the partnership will be to deliver “best-in-class solutions” to financial institutions and exchanges involved in cryptocurrency trading. The two companies will provide an integrated solution that blends Trillium’s trade surveillance technology with Kaiko’s crypto market data in order to help financial institutions quickly, accurately, and efficiently identify and stop inappropriate trading activity.

“A robust, easily configurable trade surveillance tool is essential to support institutions as they navigate the rapidly changing crypto regulatory environment,” Kaiko CEO Ambre Soubiran said. “This partnership with Trillium Surveyor underscores our commitment to providing the critical data needed for transparency and trust in the crypto ecosystem.”

Founded in 2014 and maintaining offices in New York, London, Singapore, and Paris, Kaiko is a leading provider of cryptocurrency market data, analytics, and indices, ensuring businesses have access to institutional-grade, regulatory-compliant solutions. With global connectivity to real-time and historical data feeds across the top exchanges in the world, Kaiko recently announced an enhancement to its market data platform courtesy of an integration with leading European cryptocurrency exchange Bitvavo.

Trillium Surveyor helps capital markets firms save time and money — and remain compliant — with a trade surveillance platform that balances power with ease of use. The company’s technology enables companies to monitor their trading health, learn about key new events, access and analyze relevant data surrounding these events, and then act on that data with built-in workflow tools. Featuring actionable insights across equities, derivatives, fixed income, and cryptocurrency markets, Trillium Surveyor helps its customers build compliance programs that are both efficient and cost-effective. Headquartered in New York, Trillium Surveyor was launched in 2014.


Photo by beytlik

A Look Back at What You Loved: Top 10 Posts of 2024

A Look Back at What You Loved: Top 10 Posts of 2024

As both a conference producer and a news outlet, we’re always paying close attention to the topics that resonate most with you — our audience of fintech and banking professionals. To wrap up 2024 and brace ourselves of what to expect for 2025, we analyzed readership data to gain valuable insights into the stories, trends, companies, and products that mattered most to the industry this year to create the top 10 posts of 2024.

This list is compiled of posts published in 2024 that garnered the highest number of views and engagement in 2024. From breaking news to big IPOs, these were the stories you found most compelling. So, without further ado, here’s a countdown of the top 10 posts that captured your interest over the past year.

#10: Finovate Awards finalists (link)

#9: Klarna’s long-awaited IPO (link)

#8: How Galileo is expanding into real time payments (link)

#7: A highlight of conversations with FinovateFall’s Best of Show Winners (link)

#6: A look at Socure’s big buy (link)

#5: A Finovate Global roundup focused on central Asia (link)

#4: A look at how Walmart is tapping a traditional fintech player to compete on payments (link)

#3: The news event that kicked off the stablecoin frenzy (link)

#2: A mid-year roundup of M&A activity (link)

#1: How Revolut is doubling down in the wealth management arena (link)


Photo by Vlada Karpovich

3 Fintech Trends You’ll Hear a Lot About in 2025

3 Fintech Trends You’ll Hear a Lot About in 2025

With only a few weeks to go until 2025, it is time to take a look at some of the trends we can expect to see more of in the next 12 months. There are a handful of topics that seem to be dominating the conversation in fintech as we wrap up 2024, and here’s what you’ll need to know as we head into 2025.

Crypto

I have to apologize for this one, because I know that many readers don’t want to hear anything about crypto. It does, however, need to be considered.

Why it’s big: After a dip and many volatile few years, crypto is entering a more mature phase. The conversation is no longer just about Bitcoin and speculative trading. Instead, we’re seeing increased institutional adoption and clearer regulatory frameworks emerging across the globe. With this, major players are poised to enter (or re-enter) the crypto space, which positions crypto as no longer a fringe technology, but a part of the financial ecosystem.

What you need to do about it: If you haven’t already, now is the time to educate yourself and your organization about crypto. Go beyond the basics and evaluate how blockchain technology might be relevant to your own operations. Also, stay informed about regulatory changes, as they are sure to change as crypto continues to evolve.

Stablecoins

This technically fits into the crypto category, but it deserves a highlight all on its own because of the potential. Stablecoins are a type of cryptocurrency pegged to a fiat currency or a commodity, such as gold.

Why it’s big: Stablecoins bridge the gap between the volatility of traditional cryptocurrencies and the stability of fiat currencies. They have been successfully used in cross-border payments, remittances, and payroll for global workforces because they enable instant payouts at rates much cheaper than funds sent via traditional banking rails.

What you need to do about it: Organizations operating in payments should investigate the costs and benefits of integrating stablecoins into their offerings. In particular, if your firm services businesses with international clients or cross-border supply chains, you should explore how stablecoin adoption could help service your commercial clients.

Open banking/ Section 1033

For U.S. readers, open banking made its debut in the form of a CFPB ruling in October of this year. Firms with the largest assets have until 2026 to comply, and those with assets between $10 billion and $250 billion have until 2027. There may be benefits to early compliance.

Why it’s big: The new open banking rule shifts data ownership from the financial institution to the individual consumer. This shift creates more opportunities for innovation, improved transparency, and more personalized services. The U.K. and Australia, which are early leaders when it comes to open banking, have already proven that giving consumers control over their own data is beneficial to multiple parties.

What you need to do about it: Even though some firms have until 2027 to prepare, start preparing now, as you may need to invest in infrastructure upgrades such as developing new APIs. Early compliance could give you a competitive edge by offering you time to create new products and services tailored to your customers.

Honorable mentions

Condensing fintech down into three topics does not capture the widespread nature of the industry, so here are some honorable mentions.

Agentic AI
You may notice I did not include AI, which is a notoriously hot topic, among the top three trends. That is because the industry has finally moved beyond talking about AI as the technology to implement, and now considers it as the enabling technology that it is. Agentic AI, however, has its own role to play, especially in wealth management and back office automation. AI that can act independently to make decisions based on customer preferences or operational needs will play a large role in shaping fintech’s future.

BNPL
With Klarna’s IPO taking place in 2025, we can expect to see interest in the BNPL space surge to new heights. However, it won’t reach 2020 levels because questions about regulation and profitability remain, especially as interest rates vacillate. However, BNPL continues to evolve with new players entering the space and existing ones expanding into adjacent markets like subscriptions and services.

Regtech
The ongoing fallout from the Synapse failure has created a renewed focus on regulatory compliance. Banks are rethinking their regtech strategies, while new regtechs are leveraging tools such as large language models and GenAI to meet demand for automated compliance tools and fraud detection solutions.

Real-time payments
The adoption of real-time payment systems has been gaining momentum across the globe, especially since the launch of the Federal Reserve’s FedNow service in 2023. While more businesses and consumers are slowly becoming accustomed to instant transactions, banks have shown hesitancy to send real-time payments.

Pay-by-bank
In many ways, pay-by-bank goes hand-in-hand with open banking, which is fueling the growth in pay-by-bank. Direct, bank-to-bank payments are popular with merchants because of the lower fees and faster settlement times. Consumers, however, may be hesitant to use pay-by-bank unless they receive a monetary incentive at the point of purchase.


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5 Tales from the Crypto: Trump’s SEC Nominee, Blockchain Banking, Crypto Lending, and More!

5 Tales from the Crypto: Trump’s SEC Nominee, Blockchain Banking, Crypto Lending, and More!

This week on 5 Tales from the Crypto, we lead-off with President-elect Trump’s nominee for SEC chair and that nominee’s attitudes toward the crypto industry. We also look at a new blockchain banking app, and a pair of partnerships designed to boost crypto trading security and tax compliance, respectively.


Trump nominates Paul Atkins as SEC chair

Of all of President-elect Trump’s nominations, his nominee for SEC chair is the one most anticipated by many in the crypto community. Having pledged to fire current SEC chairman Gary Gensler “on day one,” Trump has this week nominated an individual widely believed to be a significant “advocate” of the cryptocurrency industry: Paul Atkins.

“(Atkins) believes in the promise of robust, innovative capital markets that are responsive to the needs of Investors, & that provide capital to make our Economy the best in the World,” Trump noted on social media platform Truth Social. “He also recognizes that digital assets & other innovations are crucial to Making America Greater than Ever Before.”

Atkins is currently CEO of financial services consultancy Patomak Global Partners, and served as an SEC commissioner from 2002 to 2008. He is credited for emphasizing the importance of investor education, having been part of the resolution of one of the biggest Ponzi schemes in history — the Bennett Funding Group case. Atkins also previously served in the first Trump administration as a member of the President’s Strategic and Policy Forum, an advisory group of business leaders that focused on job creation and economic growth initiatives.

As far as Atkins’ specific “crypto bonafides” go, he joined a cryptocurrency advocacy group, Token Alliance, in 2017, and is co-chair of the organization. The alliance is a project of the Chamber of Digital Commerce dedicated to promoting best practices and policies for cryptocurrencies, tokenized networks, and digital assets.

What are the early impressions from the crypto community? Carlos Domingo, Founder and CEO of digital securities compliance platform Securitize, told interviewers on Yahoo! Finance that he was “very excited” at the prospect of Atkins as SEC chair, referring to Atkins as “very pro digital assets, and very knowledgeable in the industry.” Similarly, Joe McCann, Founder, CEO, and CIO of digital assets investment firm Asymmetric told CNBC that Atkins’ call for greater clarification of the SEC’s SAB-121 rule with regard to how institutions must account for cryptoassets in their custody showed Atkins to be someone who would bring “common sense to the SEC.”


Former Revolut pair launch blockchain banking app

Catching up on news from our last edition of 5 Tales from the Crypto, we note that a pair of former-Revolut employees — Joao Alves and Guilherme Gomes — have launched a new, self-custodial stablecoin app with accompanying Mastercard debit card. The app, called Bleap, enables users to spend stablecoins without having to pay conversion fees. Users can add stablecoins from external wallets to their Bleap app or add them by buying stablecoins using fiat currency. The app supports multi-currency accounts with savings rates that can offer as much as 5x compared to traditional banks. Bleap also supports fee-free crypto on- and off-ramping through external wallet connections.

The launch announcement comes as the company reports securing $2.3 million in pre-seed funding at a pre-money valuation of $10 million. The investment round was led by Ethereal Ventures and featured participation from Maven11, Alliance DAO, Robot Ventures, as well as angel investors from Revolut, cryptocurrency wallet Phantom, cryptocurrency exchange OKX, Ethereum access network EigenLayer, and Consensys.

Currently in beta with select European users, Bleap is slated for public launch in the first quarter of 2025.


cheqd partners with ID Crypt Global

Digital identity and security company ID Crypt Global has teamed up with payment and trust infrastructure for identity and trust specialist cheqd. The two companies will work together to provide Apex Digital Exchange (ADEX) with enhanced identity and security capabilities. This will enable the exchange to better serve its customers and make it easier for more traditional financial services companies to participate in decentralized finance (DeFi).

The partnership is designed to tackle two issues that are slowing wider embrace of crypto trading for many investors: usability and trust in identity. To this end, cheqd integrates seamlessly with the ADEX platform to provide SSI-based onboarding, privacy-preserving identity verification, and continuous KYC and AML checks. Additionally, cheqd’s payment model supports new, more cost-effective ways to monetize verifiable credentials. For example, the partnership will enable ADEX to offer verified users lower cost trading or other rewards, linking verifiable identity to transaction affordability. Combined with ID Crypt Global’s identity verification and risk screening, ADEX will be able to offer a streamlined, lower-cost user experience for its customers while ensuring regulatory compliance.

Founded in 2021 and headquartered in London, cheqd provides payment and trust infrastructure for credentials and verifiable AI. The company provides customized network offerings and supports multiple credential formats for identity frameworks including eIADS 2.0 in Europe and beyond. The company has raised $3.3 million funding according to Crunchbase, and includes Bluenode Capital and Bixin Ventures among its investors.


Bison integrates with tax reporting platform Blockpit

The road to hell may be paved with good intentions. But the road to mainstream acceptance of cryptocurrencies will need to be well-macadamized with compliant crypto tax reporting.

To this end, cryptocurrency trading app BISON has announced its integration with crypto tax reporting platform Blockpit. Currently available in the BISON mobile app, the integration will make it easier for BISON users to accurately pay any cryptocurrency-related taxes.

“Taxes on cryptocurrencies can be complex,” BISON CEO and Co-founder Ulli Spankowski noted. “At BISON, we are committed to providing our customers (with) simple, secure, and reliable solutions. Partnering with Blockpit, a leading provider in crypto tax reporting, is a logical step forward. Thanks to this collaboration, we deliver real added value to approximately 870,000 BISON customers by significantly reducing the tax-related challenges of crypto trading.”

Founded in 2017, Blockpit enables its more than 350,000 customers worldwide to track their crypto portfolios, optimize their taxes, and create compliant tax reports.
Based in Austria and Germany, the company has generated more than one million tax reports since inception, and processed more than 500 million transactions.

Headquartered in Germany, BISON is powered by the Boerse Stuttgart Group. The first crypto trading app to be supported by a traditional securities exchange, BISON was founded in 2019 and is active in Germany, Austria, and Switzerland. The app offers trading in 27 cryptocurrencies including BTC and ETH, as well as in more than 2,500 stocks and exchange-traded products (ETPs).


HTX introduces crypto lending product

Global digital asset trading platform HTX launched its Crypto Loans product this week. The new offering features dynamic interest rates, high loan-to-value (LTV) ratios, no loan limits, and zero fees,

Loans can be secured in USDT, BTC, and ETH; the same currencies are also accepted as collateral assets. HTX noted that it plans to expand the number of loanable and collateral assets.

As part of the launch, the platform is kicking off a “Borrow & Earn” event with a prize pool of 2,700,000,000 $HTX. Running from December 2 through December 8, the event will split the prize among those users who borrow USDT via Flexible Crypto Loan. Prize allotments will be based on the proportion of the users’ interest expenses relative to the platform’s total interest income from the product.

Founded in 2013 by Chairman Leon Li, HTX has grown from a digital asset exchange to an ecosystem of blockchain businesses involved in financial derivatives, investment, digital asset trading, and more. Changing its name from Huobi to HTX in 2023, the company has more than 47 million registered users around the globe.


Photo by Pixabay

5 Facts About Klarna’s Long-Awaited IPO

5 Facts About Klarna’s Long-Awaited IPO

After what seems like years of speculation, buy now, pay later (BNPL) leader Klarna has filed for its IPO with the U.S. Securities and Exchange Commission.

The Sweden-based company is being quiet about details, however. Klarna released a five-sentence press release with very little color. “This press release is being made pursuant to, and in accordance with, Rule 135 under the Securities Act of 1933, as amended (the “Securities Act”), and shall not constitute an offer to sell, or the solicitation of an offer to buy, any securities,” the release plainly stated. “Any offers, solicitations or offers to buy, or any sales of securities will be made in accordance with the registration requirements of the Securities Act.”

Given its presence in the BNPL space, as well as its lofty valuation, which peaked at almost $46 billion in 2021, there has been a lot of interest in Klarna’s IPO plans. Here are five key things to know about Klarna’s IPO, what it signals for the market, and what it could mean for both investors and customers alike.

The IPO has been in the works for years

Klarna was founded in 2005 and first hinted at an IPO in 2019 in an interview with Bloomberg. At the time, company CEO Sebastian Siemiatkowski mentioned that the company was considering an IPO within the next one to two years, depending on market conditions.

Since then, Klarna has seen significant growth. The company added to its BNPL tools in 2020 with the launch of its own shopping platform that hosts half a million retail partners who list goods across a range of categories. Today, Klarna’s retail site counts 150 million shoppers– 40 million of which are U.S. based– who make two million transactions on its platform each day. Overall, the company facilitates two million transactions per day for its 85 million active customers.

Klarna’s valuation peaked at $46 billion, but won’t reach that figure at its IPO

Klarna’s valuation has fluctuated over the past four years. At its peak, the company was valued at $46 billion in June 2021, making it the most valuable private fintech company in Europe. In 2022, however, the company’s valuation dropped to $6.7 billion.

While Klarna has not disclosed the valuation it plans to reach for its pending IPO, Fortune estimates the company could earn a valuation of about $14.6 billion. This figure is based on a move that Klarna shareholder Chrysalis Investments made in October to increase the value of its stake in the company to £120.6 million ($154 million).

Some of Klarna’s competition has already gone public

Klarna’s eventual IPO will follow in the footsteps of some of its competitors in the BNPL space who have already made their public debuts. California-based Affirm went public on the NASDAQ in early 2021 and now holds a market capitalization of $17.7 billion, while Australia-based Afterpay was acquired by Square (now Block, Inc.) in a 2022 deal valued at $29 billion. Sezzle, which originally went public on the Australian Stock Exchange, listed on the NYSE in 2023. Block also owns BNPL pioneer Afterpay, which went public on the Australian Securities Exchange in 2016 before the $29 billion acquisition.

Klarna’s regulatory heat will likely increase

All across the globe, BNPL is not without its criticism. The payments technology has faced backlash because of its propensity to promote irresponsible spending habits. This has led to formal regulation in multiple countries, including the issuance of an interpretive rule from the U.S. Consumer Financial Protection Bureau earlier this year.

As a public company, Klarna will be subject to a higher standard and will face greater scrutiny to not only comply with evolving regulations, but also to create and uphold higher standards of its own to protect its customers. Klarna is already ahead of regulation, however, as the company has already implemented features incluing spending caps, a transparent fee structure, and financial wellness tools.

An IPO offers potential for growth

Going public will offer Klarna access to additional capital that the company can use to fuel expansion. This is particularly important in the U.S., where it competes with Afterpay, Affirm, and PayPal’s BNPL offerings.

The IPO may also enable Klarna to create additional revenue streams by launching more traditional products and personal financial management tools. This expansion could position Klarna into a global financial power player.


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How Banks Can Overcome 10 Challenges with FedNow Payment Sending and Acceptance

How Banks Can Overcome 10 Challenges with FedNow Payment Sending and Acceptance

FedNow, the U.S. Federal Reserve’s instant payment service went live in July of 2023. Now, 15 months later, adoption rates have been unpredictably slow, especially when it comes to banks that are able to send FedNow payments.

Before considering the challenges behind sending and receiving FedNow payments, here’s a look at some of the data behind adoption rates:

  • Only around 900 financial institutions have connected to the FedNow network, a fraction of the 8,000 firms the Fed stated as its goal.
  • Close to 60% of the financial institutions on board with FedNow can receive payments, while only 40% of firms have signed up to send payments.
  • Banks connected to the FedNow network range in size from under $500 million to more than $3 trillion in assets.
  • Of the FedNow participants, 78% are community banks and credit unions.

There are a handful of reasons why firms might be hesitant to participate in FedNow. The service faces competition with The Clearing House’s RTP platform, which was launched well before FedNow went live. Additionally, banks may be holding back because of the fees that come with participating in FedNow. Banks must pay $25 per month per routing transit number to use the service, plus a $0.045 per credit transfer fee charged to the sender and a $0.01 per RFP message, charged to the requestor. The Fed also charges a liquidity management fee of $1 per transfer.

Another reason firms may be reluctant to join FedNow is that the new payment rail comes with a set of challenges for both sending and receiving payment. Below, I’ve outlined five challenges financial institutions face for accepting FedNow payments, and five challenges they face when receiving FedNow payments, along with strategies to overcome each obstacle.

Challenges in accepting FedNow payments

1. Transaction validation in real time
Firms may have difficulty validating incoming payments instantly, especially considering the need to check for insufficient funds and fraud, plus ensure compliance, all in real time.

To combat this, firms can implement automated validation systems to check the accuracy, authenticity, and compliance of payment transactions in real time. They can also use AI tools for fraud detection to help banks validate transactions without human intervention. Additionally, they should enhance their AML compliance systems to conduct rapid checks.

2. Managing customer disputes
Customer disputes are always a headache when facilitating payments. And with instant payments, customer disputes can be even more of a challenge. That’s because instant payments reduce the time that dispute resolution can take place, since the funds are transferred immediately.

Banks should create dedicated customer service channels and clearly communicate the dispute resolution process to consumers. Additionally, banks should create robust communication procedures with other banks in the FedNow network in order to resolve reversals and other issues quickly.

3. Handling a high volume of payments
If the adoption of FedNow grows, banks will need to process higher volumes of payments as more customers use the new payment rail. This increase could strain legacy systems– especially if they are not optimized for 24/7 processing at high volumes– and ultimately lead to payment delays.

To overcome this, banks should scale their payment processing infrastructure by adopting cloud solutions and ensuring they have sufficient bandwidth to handle high transaction volumes, especially during peak times.

4. Ensuring compliance in real time
Just as they do with ACH payments, banks need to ensure they are complying with regulatory requirements, including KYC, AML, and other regulations. This is an additional challenge with FedNow payments, since the compliance checks and documentation need to be made in real time.

Banks can leverage automation for compliance checks and integrate real-time monitoring tools into their operations to ensure that incoming payments are compliant without delaying the transaction. As with all compliance training, firms should ensure that their compliance officers’ training is up-to-date. Fortunately, there are multiple regtech solutions, including ComplyAdvantage, Trulioo, and Fenergo, available to help.

5. Creating a seamless user experience
In today’s digital age, consumers are not only used to receiving things instantly, they expect it. With instant payments as the standard, any delays or issues in receiving funds could create a poor user experience and tarnish the bank’s brand.

To ensure the best user experience, banks should first invest in a user-friendly interface. Transparent and timely communication is also key. Firms should offer real-time notifications and ensure that customers have easy access to their transaction history.

Challenges in sending FedNow payments

1. Ensuring adequate liquidity
With the recent increased scrutiny on adequate liquidity, it is essential that banks ensure they have enough funds on hand. With instant payments, banks must have sufficient liquidity available at all times, even during weekends and non-business hours.

To overcome this, firms can implement real-time liquidity monitoring systems and use the Federal Reserve’s liquidity management services. Banks should also establish internal controls to maintain and managing their liquidity reserves effectively.

2. Maintaining 24/7 availability
This may be one of the biggest headaches for banks looking to send FedNow payments. Because FedNow operates 24/7, banks need to ensure they have adequate infrastructure and staffing to support continuous operations. This can be a particular headache for smaller institutions, which lack resources to support such uptime.

To keep up with availability requirements, banks can adopt automated processing systems, use cloud-based solutions to keep their operations scalable, and partner with third-party vendors who offer 24/7 payment support. Additionally, firms should conduct regular system maintenance during non-peak hours to ensure they are not disrupting operations.

3. Ensuring fraud and security protection
Just as when receiving instant payments, accepting instant payments does not leave banks much time to identify and stop fraudulent transactions. This increases the risk for loss.

Banks can add a layer of protection by deploying real-time fraud monitoring systems to detect suspicious activities using AI and machine learning. Also, firms can implement advanced consumer authentication methods and mandate ongoing fraud prevention training for staff to further mitigate risks.

4. Managing customer payment errors
With instant payments, there is not much time to correct mistakes. When consumers fat-finger the payment amount or send the funds to the wrong recipient, they lose the opportunity to correct errors. This could not only create customer dissatisfaction, but also lead to financial losses.

Fortunately, there are ways to mitigate such mistakes. Banks can add confirmation steps into the user interface that require users to verify payment details before the transaction is sent for processing. It is equally as important to educate customers about the finality of real-time payments and provide them with a clear process for dealing with errors.

5. Creating interoperability with other payment networks
As with other payment rails, banks need to ensure their systems are compatible across other systems. Banks should create a system that is not only compatible with FedNow, but also with other real-time payment systems, including The Clearing House’s RTP.

To ensure compatibility, banks can invest in unified payment platforms that integrate multiple payment rails. Additionally, firms may find it helpful to participate in industry-standard development efforts to help shape the conversation around compatibility and functionality.


Photo by David Clarke on Unsplash

3 Takeaways from Klarna Checkout’s Rebrand as Kustom

3 Takeaways from Klarna Checkout’s Rebrand as Kustom

This week, Klarna Checkout, also known as KCO, announced its official rebrand as Kustom. The rebrand comes 12 years after the launch of Klarna Checkout, which at the time set a new standard for e-commerce in Northern Europe. The rebrand also arrives months after Klarna sold KCO to a consortium of investors led by BLQ Invest CEO and Founding Partner Kamjar Hajabdolahi.

“Klarna Checkout is very dear to me, and the impact it’s had on Klarna’s journey is immense,” Klarna CEO and Co-Founder Sebastian Siemiatkowski said in June when the divestment was announced. “I’m so pleased it’s finding a new home, with owners who are carefully handpicked to continue to create outstanding value for our merchant partners.”

A new home back then, and now, a new name. As Kustom, the digital checkout solution stands as one of the largest digital checkout providers in Europe. Kustom has 24,000 e-merchants and annual transaction volume of more than $14 billion (150 billion SEK). Kustom will focus on e-merchants and will add to its suite of payment methods, while keeping Klarna a key component of Kustom’s offering. Additionally, Kustom will focus on optimizing the checkout experience and building related services as opposed to offering its own payment methods or credit products.

“Our full focus will now be on our merchants and continuing to develop this great product based on their needs,” Hajabdolahi said. “We have an incredibly strong customer base, we are profitable, and we have secured financing for strategic acquisitions, which provides an excellent foundation. In the coming months, we will put all our efforts into further developing our infrastructure to expand our offering in 2025, including the introduction of new payment methods.”

Here are a trio of top takeaways from the rebrand.

Kustom will start strong

The rebrand comes at a time of strength for the digital checkout platform. The solution has a market share of more than 40% in Sweden and more than 20% across the Nordics. Kustom will also benefit from its new owners who have been credited for their “Buy and Build” strategy when it comes to acquisitions.

Strategic partnership with Stripe

In addition to its rebrand announcement, Kustom also shared news of a new strategic partnership with payments innovator Stripe. Stripe’s platform will be instrumental to Kustom’s plans to introduce new features and payment methods for e-merchants, starting in the first half of 2025.

Continued collaboration with Klarna

Despite the summer sale and the autumn rebrand, Kustom will retain its relationship with Klarna and, in fact, plans to offer Klarna’s payment methods in the future. Also many of the personnel moves accompanying the rebrand reflect more continuation than separation. Jesper Eriksson, previously Country Manager for Klarna in Sweden, will become Chief Commercial Officer for Kustom. Rasmus Fahlander, previously Senior Product Director for Klarna Checkout, will become CPO. Alexander Olsson, former finance director for the U.S. at Klarna, will take the role of CFO.


Photo by Leeloo The First