FinovateFall Sneak Peek: Prisma Campaigns

A look at the companies demoing live at FinovateFall on September 24 through 26, 2018 in New York. Register today and save your spot.

Prisma Campaigns is a marketing automation tool designed for banks that uses machine learning. The demonstration will show how to use it for a 100% digital onboarding experience.


  • Close the gap between marketing and sales by letting the FIs administer everything from a central place
  • Define and deploy required conversion processes with a super-fast time to market

Why it’s great
With Prisma, FIs can effectively and quickly leverage machine learning to build a digital account opening process with customized offers from a central location.


Felipe Gil, CEO, Prisma Campaigns
Gil is an executive with 10+ years in payments, ecommerce, and banking. He is focused on innovation and new technologies for financial institutions.


Ana Ines Echavarren, CEO, Infocorp
Echavarren has a solid international background in the development and commercialization of software for the financial sector. She is focused on digital banking transformation.


FinovateFall Sneak Peek: FI.SPAN

A look at the companies demoing live at FinovateFall on September 24 through 26, 2018 in New York. Register today and save your spot.

FI.SPAN enables banks to provide bank-branded ERP connectors and adapters to their most valuable commercial clients.


  • Opens up the business banking channel of the future
  • Makes banking transactions automated and auditable
  • Manages permissions explicitly and securely

Why it’s great
APIs mean business.


Lisa Shields, CEO and Founder
Shields is the founder and Chief Executive Officer at FI.SPAN, where she leads the company with a dual emphasis on people and product. She is an engineer by trade and an entrepreneur at heart.


Clayton Weir, Co-Founder, Chief Strategy Officer
Weir is the co-founder and Chief Strategy Officer at FI.SPAN, leading product strategy, partnerships with ERPs, and marketing.

FinovateFall Sneak Peek: Ak Bars Digital Technologies

A look at the companies demoing live at FinovateFall on September 24 through 26, 2018 in New York. Register today and save your spot.

Ak Bars Digital Technologies provides a payments video validation SDK for financial institutions and fintechs to upgrade their level of customer experience.


  • New way to interact with clients
  • Plug & play technology
  • Inexpensive solution

Why it’s great
Ak Bars Digital Technologies’ solution helps FIs develop an unhindered payment environment.


Ilya Velder, MBA, Head of Strategy, Managing Director
Velder has more than 10 years of experience in banking (strategy, digital, project financing, direct debt, investments). He is also a lecturer at Innopoilis University in Kazan.


Damir Galiev, MBA, Business Development
Galiev has more than six years in banking experience (digital, business discovery, investments).




Yaroslav Shuvaev, Head of R&D
Shuvaev has more than 10 years of experience in digital business (product design, UX/UI, AI, fintech). He is also a lecturer at British Higher School Art and Design in Moscow.

FinovateFall Sneak Peek: Spreedly

A look at the companies demoing live at FinovateFall on September 24 through 26, 2018 in New York. Register today and save your spot.

Spreedly gives you one connection to more transactions. With the Spreedly payments infrastructure, you can use tokenized card data to transact with virtually any payment API or gateway worldwide.


  • Connect payment systems to partners to scale scope of offer
  • Process transactions even when multiple merchants are involved
  • Build innovative payments solutions on a powerful, complete infrastructure

Why it’s great
Spreedly’s PCI-compliant payments infrastructure helps teams build innovative payment solutions that support their unique, growing, and global businesses.


Justin Benson, CEO
Benson has helped drive Spreedly’s dramatic growth via a successful pivot, fundraising, and evolution of the company’s go-to-market strategy. He has a strong sales and technical background.


Daniel Wideman, VP of Product
Wideman has two decades of experience in high-tech as a manager and business executive specializing in product strategy, product management, software development, strategic partnerships, and business development for startup and high growth companies.

A Framework for Your 2019 Fintech Strategy

FinovateFall is going beyond the demos again this year to bring you more content. In addition to two days of live demos from 80 fintech companies, we’ll have an extra discussion day to help you break down and digest some of the new technologies. You’ll also have a chance to present your own thoughts and questions to fintech thought leaders.

The discussion day will take place on September 26, following two days of demos on September 24 and 25, at the Marriott Marquis Times Square in New York. These are the conversations that will shape your bank’s 2019 strategy, so be sure to register.

Here is just a handful of topics we’ll cover:

The future of payments

Payments have changed since the dawn of fintech. However, many old habits, such as writing checks and swiping magstripe credit cards, have not changed. Other ideas, such as mobile wallets and tap-to-pay technologies have struggled to gain ground. We’ll discuss these thoughts, as well as voice-driven payments, new technologies, and how millennials are determining the future of digital payments.

Digital transformation

Is digital transformation simply a buzzword or is it a requirement for success and survival in 2019? Digital Transformation involves a broad scope of banks’ operations and we’ll have a chance to hear the experts break down what it means to them and why they think it’s worth paying attention to.

Cybersecurity and risk management

In order to stay one step ahead of hackers, techniques in cybersecurity are constantly advancing by leveraging technologies such as AI and the blockchain. We’ll host a team of analysts, bankers, and hackers as they discuss the threats and opportunities in this space.

Voice banking

AI, natural language processing, conversational banking, and chatbots have bubbled to the top as some of the hottest new fintech trends this year. Voice has been called the next user interface and there’s been plenty of discussion on how consumers will usher in the new era of conversational banking. We’ll hear from banks, analysts, and successful startups on developments they’ve seen in this space and advice they have on where to invest for the future.

Blockchain uses and crypto exchanges

It wouldn’t be a fintech conference without a blockchain discussion– and for good reason. The enabling technology has opened up new possibilities for old banking ideas such as currency, payments, contracts, audit compliance, and more. If you’re feeling behind on leveraging blockchain opportunities, be sure to tune into one of these sessions. And don’t miss discussions on crypto exchanges– because the blockchain and cryptocurrencies are way more than just bitcoin.

Building partnerships

While we can’t settle the build vs. buy dilemma for you, we will offer up our thoughts on the importance of partnerships in banking and fintech. Most fintechs need banks to survive, and many banks thrive off the new ideas and capabilities that fintech companies open up for their institutions. These sessions will capture ideas on how to create a win-win partnership that focuses on utility and efficiency.


From its role in alternative credit scoring technologies to the latest robo advisory tools, data has a place across the fintech sector. As evidenced by the title of our data session, Data as Oxygen, we think it’s a pretty important resource. We’ll hear from top-tier banks, startups, and other financial services companies as they discuss how they use data and where they see the data revolution headed next.


As a staple banking activity, lending will take one of the starring roles in our discussion day. While lending basics have remained the same, new enabling technologies have recently opened up new opportunities in the space. Artificial intelligence and machine learning have changed the way underwriters look at risk and credit scoring, while point of sale financing technologies have advanced far beyond layaway thanks to real-time risk analyses. These are just some of the topics that will be featured on the Digital Lending Stage at FinovateFall next month.

We’ll also feature highlights such as:

  • Analyst all-stars
  • Debates on the future of digital financial services
  • Accelerator showcase

And be sure to check out our loaded list of 80 demoing companies that will take the stage on September 24 and 25. On the Finovate blog, we’re highlighting select companies in our Sneak Peek series to give you an advanced look at what to expect on stage.

FinovateFall Sneak Peek: Crypterium

FinovateFallA look at the companies demoing live at FinovateFall on September 24 through 26, 2018 in New York. Register today and save your spot.

Crypterium, the world’s first cryptobank, will help you to spend your crypto holdings with the same ease as cash. Pair your crypto account with the virtual card in Crypterium’s app and pay with it as you go.


  • Spend cryptocurrency at over 42 million points of acceptance
  • Transfer money worldwide in seconds using just the recipient’s phone number
  • Buy cryptocurrency instantly with your bank cards

Why it’s great
Crypterium believes cryptocurrency is the future of money, and it’s time to make it go mainstream. With its app, you’ll be able to pay with crypto anywhere in the world.


Marc O’Brien, CEO
O’Brien is former CEO of Visa U.K., the company’s second most important market. He is also a key advisor on some of the most exciting startups in the U.K., including Revolut, Britain’s first digital bank unicorn.

Austin Kimm, COO
Kimm is former CEO of Renaissance Life and Pensions (in Russia and Ukraine) and CEO Renaissance Insurance Group. The company was sold for approximately $200 million in 2013.

FinovateFall Sneak Peek: Round Pegs

FinovateFallA look at the companies demoing live at FinovateFall on September 24 through 26, 2018 in New York. Register today and save your spot.

Round Pegs’ early stage validation of digital opportunities unlocks corporate innovation in a result-driven approach, connecting corporate assets with the startup way.


  • Validate digital opportunities as a startup would
  • Reach executive consensus and avoid larger investments
  • Co-create your product with beta users

Why it’s great
From increasing your digital channels engagement to creating your own fintech, Round Pegs has enabled companies to reach consensus in digital innovations valued at over $45 million.


Pedro Donati, CEO
Donati was a former IT director at the largest e-commerce in Latin America and was former channels director at Itau Unibanco, the largest non-government owned bank in Latin America.

FinovateFall Sneak Peek: Sezzle

FinovateFallA look at the companies demoing live at FinovateFall on September 24 through 26, 2018 in New York. Register today and save your spot.

Sezzle is an interest-free installment product designed to financially empower young ‘prime-to-be’ consumers at retail checkouts.


  • No ‘hard’ credit checks for new users
  • Four automatic and interest-free installments per checkout
  • Simple user signups and one-click repeat user checkouts

Why it’s great
Sezzle’s simple and easy-to-use payment system enables consumers to get what they desire today without any additional interest or fees.


Charlie Youakim, CEO
Youakim is a serial tech entrepreneur who has founded two successful payments companies that have raised over $68 million in venture capital. His first company was Passport. His second is Sezzle.

FinovateFall Sneak Peek: ebankIT

FinovateFallA look at the companies demoing live at FinovateFall on September 24 through 26, 2018 in New York. Register today and save your spot.

ebankIT’s award-winning platform helps financial institutions deliver digital banking transformations, allowing their customers to be one step ahead at a fraction of cost, time, and effort.


  • Omni-channel digital banking delivered fast
  • Full suite applications for banks, credit unions, and mobile-first institutions
  • Core-agnostic, omni-channel digital banking platform

Why it’s great

ebankIT Studio enables rapid development of applications and services whilst maintaining high standards of quality and performance, guaranteeing a superior user experience and quick ROI.


Pete Atkinson, VP United Kingdom, North America
Currently Vice President U.K. and Ireland for ebankIT, Atkinson has spent much of his career operating at the convergent point of technology and consumers.



Vitor Barros, Pre-Sales Director
Barros is Project Director for R&D department of ebankIT, having managed and implemented several projects over the years, ranging from middleware to mobile platforms and development of innovative applications.

What’s on the Analysts’ Hot Lists

If you’ve always wanted to hear top fintech analysts’ take on what’s hot in the industry, now’s your chance. Next month at FinovateFall, we’ll host four fintech research analysts on stage as they pitch what they think is the top opportunity for banks and financial services companies.

Each analyst will have seven minutes on stage (slides allowed!) to describe their thoughts on what’s hot in fintech right now. Here’s who you can expect to see on stage:

Jacob Jegher

Jegher is an experienced fintech executive and digital banking thought leader. He advises clients on emerging technologies and business strategies related to retail, small business, and corporate digital banking. Jegher provides strategic consulting to financial institutions and solution providers on issues ranging from digital strategy to vendor selection. In addition to his client-facing responsibilities, Jacob leads Javelin’s overall strategy, marketing, and product development efforts.

Most recently, Jegher was Vice President of Global Solution Marketing and Head of Analyst Relations at FIS, where he was responsible for marketing strategy efforts across all business units and solutions. He also brings extensive expertise in the banking research and consulting field, having spent over 10 years as a Research Director at Celent.

Alyson Clarke

Clarke is a principal analyst at Forrester. With more than 19 years of financial services industry experience, she is a highly skilled expert with extensive industry experience in both wealth management and banking. Clarke has global expertise, having previously worked at Forrester in the financial services vertical in its Sydney, London, and San Francisco offices. She is now based in New York and specializes in digital and non-digital channel strategy and innovation, in particular the sales, service, and customer experience of financial services and advice across online channels, smartphones, tablets, and branches.

Daniel Latimore

Latimore, CFA, is the Senior Vice President of Celent’s Banking group and is based in the firm’s Boston office. Latimore’s areas of focus include the banking ecosystem, digital and omnichannel banking, and innovation. Underlying each is a keen interest in consumer behavior and technology-enabled strategy. Latimore is a frequent speaker at industry conferences and client gatherings, having addressed audiences ranging from intimate meetings of CEOs and central banks to conference keynotes in more than a dozen countries. He led research groups at Deloitte and IBM, worked in industry Liberty Mutual and Merrill Lynch (where he lived in New York, Tokyo and London), and was a consultant at McKinsey & Co.

Thad Peterson

Peterson is a senior analyst with Aite Group, focusing on the evolution of the payment space, the customer payment experience, and merchant acquiring.

Recognized as a global thought leader in payments, Peterson has a proven track record of identifying and developing new opportunities and technologies in payments and financial services. He has relevant expertise in applying customer behavior to the payments ecosystem in both corporate and startup environments. Peterson’s consulting background includes engagements on credit and debit cards, mobile payments, airline payment platforms, consumer and merchant loyalty, payment technology evolution, stored value, and product innovation. He holds patents in customer authentication and real-time mobile-enabled loyalty.

Peterson served as an officer in the U.S. Navy for four years and holds a degree in Special Education from the University of Idaho.

FinovateFallJoin us on September 24 through 26 at the Marriott Marquis Times Square in New York to hear these experts talk about the latest in fintech. Register today.

In Conversation with Pini Yakuel, Optimove: Data as Oxygen for Your Business

Data as Oxygen for Your Business_FinovateFall

PINI YAKUEL_FinovateFallPini Yakuel, CEO and founder at Optimove, has extensive experience in analytics-driven customer marketing, business consulting, and sales. These traits, along with his innovative approaches to entrepreneurship and business-building, have earned him recognition as a thought leader. Yakuel demoed Optimove at FinovateFall 2017, where he showcased the company’s Science-first Relationship Marketing Hub.

Ahead of him speaking at FinovateFall – September 24 through 27 – about Data as Oxygen for your Business, we chat with him about his experience, his outlook, and what he thinks the future holds for emerging technologies.

Finovate: What was your window into fintech?

Pini Yakuel: Technology fascinates me. Always has, since I was a child. When I am thinking about it, I’m drawn in by the promise that the most bizarre, crazy, foolish and inexplicable idea you have can actually come to life. Looking at some of the inventions, developments and tools that have been brought to life in the last decade, you can’t help but think how foolish and crazy, bizarre and inexplicable they probably seemed when they were first originated, talked about in conference rooms, or pitched at board meetings.

This is the aspect that still fascinates me at my work. How will my role change in 10 years? How will my company look? What professions and skills will be necessary, and which will be lost forever, replaced by a simpler, faster solution?

So, I began speaking with a number of people both within my company and outside, to understand how marketing might look 10 years from now. I want to share some of the ideas and notions that were brought up in these conversations.

Finovate: How do you see the marketing world in a decade?

Yakuel: In 2028, rich and diverse customer data will become a commodity, and this data is relevant for everyone. It’s cheap, it’s abundant, and it is easily accessible. All the trends are pointing in the direction of data as a product; consumers are already preferring the benefits of personalization, and 3rd party data is readily available.

As a result of data commodification, consumer data will be available in every marketing channel; the trend toward this commodification can already be felt, although the full-scale effect has not yet taken place. I believe that if we look into the future and imagine a world with easily accessible data, we will also be able to create a single, continuous, customer lifecycle. If today we have three realms of marketing; acquisition, conversion and retention, that are treated as separate aspects of a customer lifecycle and are addressed by different departments, by 2028, we’re going to have one continuous customer cycle.

Finovate: What does this mean?

Yakuel: This potential change has two elements we can apply – the theoretical and the practical. In theory – all marketing campaigns will be built with a mindset of beginning a conversation, a relationship, rather than a “look at me” attitude. Marketers will no longer look at the process as acquiring, converting or retaining customers. Instead, we will all be working toward building relationships with people.

In practice – your CRM database will encapsulate every person in the world, creating an almost infinite database. Your key differentiator will be the ability to leverage AI and ML to discover and deploy actionable insights in a scalable manner.

Finovate: What else does it mean in practice?

Yakuel: This is maybe the most interesting part. Marketing teams will change from the core. Instead of having a few sub departments within marketing, the structure will transition to one self-sufficient relationship marketing studio, in which channels are not siloed. This will give marketers the speed to execute and expand. I also believe this will bring in amazing new talent – the best and brightest, a new breed of marketers – the data savvy individuals who are also highly creative, those who excel at both paths.

FinovateFall Sneak Peek: ITSCREDIT

FinovateFallA look at the companies demoing live at FinovateFall on September 24 through 26, 2018 in New York. Register today and save your spot.

ITSCREDIT’s Online Credit Platform covers the entire credit lifecycle, providing an innovative way to manage and automatize all credit processes with API availability for open banking integration.


  • Instant credit to non-clients
  • Online payments using instant credit offers 100% online attribution
  • Credit using instant credits is open to partners through APIs

Why it’s great
Its platform has an authentic, end-to-end solution. It is available to clients and non-clients, and completes a credit process from the simulation to the disbursement with short implementation time.


Cristóvão Morgado, Platform Specialist and Architect
With nearly 20 years of experience in digital transformation and constant contact with the financial market key players, Morgado is the ideal choice to present ITSCREDIT’s solutions at Finovate.

Sara Martins, Business Developer
Martins’ experience in international events for digital transformation in financial services allowed her to specialize in the fintech area, which demands enthusiastic professionals as herself.