FinDEVr Live: Yodlee Interactive and its Rapid Development Kit

YodleeHomepage | | @YIDeveloper

YODLEE_logo_FINAL_RGBYodlee Interactive is focused on making the Yodlee platform available everywhere value can be created by entrepreneurs, partners, and developers to build digital financial apps and services. As the architects of a new digital ecosystem, Yodlee Interactive optimizes the wisdom of the financial technology crowd to create, catalyze, and distribute innovations faster through an open and secure data API. Used by hundreds of companies, both small and large, Yodlee Interactive is the horsepower behind today’s coolest and most personalized digital experiences. Yodlee is headquartered in Redwood City, California. For more information, visit

Drive financial innovation faster with Yodlee financial data platform and Rapid Development Kit (RDK)
Yodlee Rapid Development Kit (RDK) is the easiest and fastest way to build financial innovation with Yodlee and third-party-developed micro-components and services. Connect and engage your customers on any digital channel with Yodlee’s most powerful financial data and Yodlee RDK. Yodlee RDK helps fintech developers with faster life cycle development by taking advantage of reusable micro components that can be easily integrated into their app on any digital channel. Using standard web technologies like HTML, JavaScript, CSS and web components, it can seamlessly integrate into any technology stack.

Key takeaways:

  • How to innovate faster with visual drag-and-drop toolkit
  • Increase developer productivity by writing less code and focusing on your core competency


Elizabeth Gunderson, Senior Manager, Customer Success, Yodlee Interactive
LinkedIn | @elizabethgundy | | 650-980-3742
Gunderson, an accomplished senior manager on the Yodlee Interactive Customer Success team, has been with Yodlee for five years. She has an extensive background in tech, sales, and customer relationships and has helped YI grow its API offering to its rapidly growing customer base. Elizabeth is responsible for a number of YI tier-one customers, managing the relationships from a business level and helping to grow customer solutions from start to success.

Deven Maru, Senior Product Manager—Mobile Platform, Yodlee Interactive
LinkedIn | @devenma | | 650-980-3628
Maru is the senior product manager of mobile platform at Yodlee. As part of the Yodlee platform team, he is responsible for Yodlee FastLink mobile platform. With more than 15 years’ experience in enterprise software, consumer internet, financial services and technology, Maru drives vision and delivery of Yodlee FastLink, mobile platform and new innovation initiatives to make it easier than ever to manage finances and interact with Yodlee platform.

FinDEVr Live: Wallaby Presents its APIs for Cards and Wallets

Wallaby_homepage_FinDEVr2015 | | @wallabycard

Wallaby_FinDEVr2015_logoWallaby Financial helps consumers get the most out of their credit cards by optimizing usage based on individual preferences. Through our products, you can optimize your credit card usage for rewards, credit limit, statement due-dates, linked bonuses, and other factors. Wallaby is available for your smartphone, your web browser, and your wearable devices.

APIs for cards and wallets
Paying isn’t just about getting a transaction complete. Wallaby’s unique API platform allows developers to build a variety of applications to make their payments smart and build engaging content about credit cards for users. With our APIs, you can build and maintain a complete wallet for your users. This enables you to create an engaging experience, collect additional data, reduce bad charges, and provide incremental discounts and values to your users. Non-transactional capabilities allow companies to build complete experiences with rich data and imagery around cards. With thousands of credit cards in the U.S., Wallaby can help you organize and use them right.

Key takeaways:

  • Cards are complicated, but we’ve made it simple.
  • There’s a best card to use in every transaction.
  • You can save your users money without paying for the discount.



Matthew Goldman, CEO, Founder
LinkedIn | @magoldman

Goldman is the founder and CEO of Wallaby Financial. He raised more than $2 million from venture capitalists, such as Founders Fund, prior to successfully selling Wallaby to Bankrate Inc.

Todd Zino, CTO, Co-founder
LinkedIn | @toddzino

Zino is the co-founder and CTO at Wallaby Financial. A big data and targeting expert, Zino has worked at Adobe, DemDex, and many startups across the U.S.

FinDEVr 2015: Getting Back to the Business of Building

From software architects and engineers to CTOs and CEOs, builders from around the country—and from more than a few far-flung corners of the world, as well—are getting ready for the premier event for fintech developers: FinDEVr 2015 San Francisco.

The two-day conference begins Tuesday, 6 October, and continues through Wednesday. We have 64 innovative fintech companies specializing in a range of tools, APIs, SDKs, and other resources to help builders and developers take their innovations to the next level.

And whether it’s adding new payment functionality, faster and more efficient ways to access critical data, better and more sophisticated fraud detection and prevention, or even tips on leveraging the blockchain, if developers need it, there’s a good chance the builders of FinDEVr 2015 have got it.


We’re less than 24 hours away from the opening presentation, but there’s still time to pick up your ticket and save your spot. Stop by our registration desk at the venue or get your ticket online, and join us.

Here are a few need-to-knows for the conference.

The venue:

UCSF Mission Bay Conference Center
1675 Owen Street, Suite 251
San Francisco, CA 94143-3008

The agenda (both Tuesday and Wednesday):

  • Registration: 8:00 a.m.
  • First Morning Session Presentation: 8:45 a.m.
  • Lunch: 12:00 Noon
  • First Afternoon Session Presentation: 12:45 p.m.
  • Networking (with open bar and appetizers): 4:45 p.m.

Live blog and Twitter

  • During the conference, check out the Finovate/FinDEVr Live Blog for summaries, presenter names and contact info, and more.
  • Follow us on Twitter! @FinDEVr, and remember to tag your tweets #FinDEVr.

Questions? Send us an email at Until then, we’ll see you at the show!

FinDEVr 2015 San Francisco: Builders by the Bay

FinDEVr2015-SF-Logo-StackedwdateTwas the Sunday before FinDEVr 2015, but for those of us who were here at the inaugural FinDEVr event last year, it almost feels as if we never left.

Sure, the deep red of the Oracle OpenWorld conference a year ago has been replaced by the bright orange of San Francisco Giants fans lining the streets for the final few games of the baseball season. But everything we love about our trips to the Bay Area, including its reputation as a great place for technology folks to get together and talk shop, is exactly as we remember it.

Speaking of technology folks getting together, FinDEVr 2015 starts this week and tickets are still on sale. Stop by our registration page today and save your spot for 6/7 October for the premier event for fintech developers, software architects, CTOs, and builders of all kinds.

To help you get ready for the two-day event, here are a few last-minute answers to a few frequently asked, last-minute questions:


FinDEVr 2015 returns to the campus of the University of California, San Francisco. Both days of the show will be held in the UCSF Mission Bay Conference Center:

1675 Owens Street, Suite 251
San Francisco, CA 94143-3008

For those who are driving to the event, here are some helpful tips on parking.


The conference starts at 8:00 a.m. on both Tuesday and Wednesday. Registration opens at 8, and a light breakfast will be available until 8:45 a.m. The first presentations begin at 8:45 a.m. and continue until Noon. Lunch runs until 12:45 p.m., with a second set of presentations lasting until 4:45 p.m. The networking periods on both days one and two feature an open bar and appetizers and run from 4:45 p.m. until 6:30 p.m.

Take a look at our FinDEVr 2015 page for a detailed view of the agenda.

What? who? and how?

To help you make the most of our dual-track presentation format, be sure to follow our live blog at We’ll have summaries of the presentations, key takeaways, photographs, and bios on all presenters. And a few weeks after the show, the Finovate blog is where you will find videos of all the companies that demonstrated at the conference.

And don’t forget Twitter! Our Twitter feed @FinDEVr is a great way to stay on top of everything that’s going on leading up to, during, and after the conference. Whether you want to join in a conversation, or just make a few observations of your own, be sure to hashtag your tweets #FinDEVr.

Any last-minute questions? Send us an email at and one of our staff will be glad to help!

See you in San Francisco!

FinDEVr Preview: Crysp

FinDEVr2015LogoV2DateFinDEVr Previews highlight companies presenting new developer tools, platforms and integrations at the second annual FinDEVr, 6/7 October 2015.

Crysp will present a way to leverage sensor data and other context to invisibly authenticate users.


Why it’s a must-see
Crysp will be introducing a product built for developers of mobile and web apps to strengthen or replace passwords in their authentication flow, as well as to streamline password resets.

Check out all our Previews for FinDEVr 2015 San Francisco.

FinDEVr 2015 San Francisco: A Bounty for Builders


With attendance numbers already well above last year’s inaugural event, we are having a hard time containing our excitement about FinDEVr 2015 next week in San Francisco.

FinDEVr_logo_spokeThe only thing better than a record number of attendees joining us 6/7 October is the breadth of their experience and backgrounds: engineers to evangelists, developers to data scientists, and CEOs, CSOs, CTOs, and more. And check below for the list of the impressive companies attending.

If you are a part of fintech’s growing community of technologists and builders, then FinDEVr 2015 is the place to be.


FinDEVr returns to the Mission Bay Conference Center on the campus of the University of California, San Francisco, 6/7 October. With 64 companies presenting their latest APIs, SDKs, and other tools for developers, FinDEVr 2015 is the must-attend event for builders this fall. Tickets are on sale now. See you there!

FinDEVr 2015 is sponsored by The Bancorp, Credit Karma, MX, and Yodlee Interactive.

FinDEVr 2015 is partnered with Bank Innovators Council, BankersHub, BayPay Forum, Bitcoin Magazine, bobsguide, Byte Academy, California Bankers Association, Celent, The Cointelegraph, Hotwire, Let’s Talk Payments, Mercator Advisory Group, SF Fintech, and Women Who Code.

FinDEVr San Francisco 2015 Presenters All Mapped Out


FinDEVr2015LogoV2DateFinDEVr San Francisco 2015 is less than a week away, and we’re excited to host 64 companies as they spend 20 minutes onstage showing off their latest tools, APIs, and platforms.

While 21 of the presenters are based in the Bay Area, companies are heading in from all across the globe; in fact, Japan-based BankGuard faces the longest commute to the UCSF Mission Bay Conference Center in San Francisco, where the event will be held.

With more than 600 builders expected to show up 6/7 October, the presenters are ready to bring their best to the stage. For more information on the presentations, check out the schedule. To be a part of the action, pick up your ticket here.

If you have any questions, check out the FAQ section of the FinDEVr homepage, or contact

FinDEVr is sponsored by Yodlee Interactive, MX, Credit Karma, and The Bancorp. Our event partners are the Bank Innovators Council, BankersHub, BayPay Forum, bobsguide, California Bankers Association, Celent, The CoinTelegraph, Mercator Advisory Group, and SF Fintech.


From API to UX/UI: A Preview of FinDEVr 2015


FinDEVr 2015 kicks off two weeks from today. Save your spot and join us in San Francisco, 6/7 October, for the premier event for fintech developers, engineers, and CTOs.

FinDEVr returns to the Mission Bay Conference Center at the University of California San Francisco for two days of fast-paced, TED-style presentations. Leading technology companies will showcase their latest tools, APIs, and case studies to help fintech developers optimize their innovations.

FinDEVr is a great way to stay on top of the latest trends in financial technology. For example, compare this year’s theme cloud above to the one below from our inaugural FinDEVr last year.


Many themes remain front and center, even after a year. Seeing Payments, Big Data and Mobile as major themes reminds us what matters most to those building tomorrow’s fintech today.

At the same time, the biggest and most interesting difference between this year and last is the rise of bitcoin and the blockchain. If we are in a golden era of financial technology, then the emergence of technologies like the blockchain is as good as evidence as any.

And from our point of view, the best part is the growing population of builders from around the world who are developing tools to enable faster, more secure, and less costly interactive experiences online for businesses and consumers, wherever they are. We believe if you’re a part of this community—or want to meet those who are—you’ll want to be with us on 6/7 October for FinDEVr.

FinDEVr Preview: Mifos Initiative

FinDEVr2015LogoV2DateFinDEVr Previews highlight companies presenting new developer tools, platforms and integrations at the second annual FinDEVr, 6/7 October.

Mifos Initiative will present the architectural concept of LibreFinance, an open-source application framework for digital financial services, highlighting the two main concepts: Account Management and Transaction Interoperability. LibreFinance enables the flexible and affordable integration of digital payment gateways and mobile technologies.


Why it’s a must-see

This innovative application framework is built by developers for developers. LibreFinance is focused exclusively on the infrastructure and development needs for DFS. It delivers agility, flexibility, speed, and lower cost, allowing you to focus on customers, products, UX, and go-to-market strategy. Don’t waste time and money on the infrastructure.

Check out more of today’s FinDEVr Previews:

FinDEVr Preview: Markit on Demand

FinDEVr2015LogoV2DateFinDEVr Previews highlight companies presenting new developer tools, platforms and integrations at the second annual FinDEVr, 6/7 October.

Using browser-based technologies and a capabilities-oriented modular approach, Markit On Demand can create anticipatory, personalized experiences that make desktop and terminal replacements a thing of the present.


F2 is an open-source web-integration standard used by major brokerages and banks to ease the burden of integration. Markit On Demand’s charting, smart text, and personalization capabilities, when combined with F2, allow fintech developers to create integrated, personalized user experiences.

Check out more of today’s FinDEVr Previews:

FinDEVr Preview: Apex Clearing Corporation

FinDEVr2015LogoV2DateFinDEVr Previews highlight companies presenting new developer tools, platforms and integrations at the second annual FinDEVr, 6/7 October.

Apex will present its cutting-edge financial services platform and explain how online brokerage firms and fintech groups can grow their businesses by leveraging our technology.


Why it’s a must-see

Apex will demonstrate the speed and simplicity through which customers can open accounts, fund them, and place trades. Specifically, the presentation will focus on Apex’s API behavior, and how it facilitates customer acquisition.

Check out more of today’s FinDEVr Previews:

FinDEVr Preview: TokBox

FinDEVr2015LogoV2DateFinDEVr Previews highlight companies presenting new developer tools, platforms and integrations at the second annual FinDEVr, 6/7 October.

In this presentation, TokBox CTO Badri Rajasekar will talk about WebRTC—how it can be leveraged to create complete OTT services and why it has the potential to revolutionize the way financial institutions engage with their customers.


Why it’s a must-see

OTT services leveraging WebRTC have the potential to completely transform the way financial services institutions communicate online. In this session, fintech developers will learn about the challenges that surround building complete applications for financial services, both in terms of user experience and security.

Check out more of today’s FinDEVr Previews: