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Yesterday, card-linked offer company Cartera Commerce announced it raised $12.2 million in growth equity funding. The round was led by Comvest Group. Other investors include:
The Boston-based company plans to use the funds to enhance sales, product development, and operations to support growing demand.
To learn more about Cartera Commerce, watch its FinovateFall 2011 demo.
Google Director, Russ Laraway, named SVP of Merchant Sales at FreeMonee.Financial services and Big-Data executive Mary Anne Keegan joins rapidly growing BillGuard as CMO.Cartera Commerce launches OfferLink rewards solution for local businesses.
Today card-linked marketing company, Cartera Commerce, unveiled a card-linked rewards solution for local merchants called OfferLink Local:
“Customers redeem offers just by swiping their credit or debit card in merchants’ stores, and get rewards in their preferred currency: cash back or points in a bank card program or miles in their favorite airlines program.”
Merchants can market the offers through websites, emails, and social marketing channels from banks and loyalty rewards programs, such as the American Airlines AAdvantage.
The solution also helps merchants track consumer behavior. The New York Times reports:
“And with each purchase, the retailers, banks and airlines collect data on the customer’s purchase history, including how much the customer spent, where the purchase was made and whether the customer was new.”
Cartera’s solution is superior than daily deal sites in this respect. Because it can track customers, it prevents wasted marketing coverage.
To learn more about Cartera Commerce, watch its FinovateFall 2011 demo.
StockTwits updates iPhone App.SimpleTuition wins the BostInno Insider Award for best higher education blog in Boston.American Banker reports SmartyPig adds office in India.Business Insider looks at how BillGuard and Simple use Big Data.Cartera Commerce announced today that it is powering a card-linked offers program for Navy Federal Credit Union, the world’s largest credit union by asset size and by membership.
The program, called Member Mall, allows over 1 million of Navy Federal’s 
3.8 million members to earn cash back or rewards points when shopping with their Navy FCU credit card (see screenshot below).
With Cartera’s technology, Navy Federal’s non-reward credit card holders now have the ability to earn rewards.
To learn more about Cartera Commerce, watch its FinovateFall 2011 demo.
Transaction-based marketing startup Cartera Commerce announced today that it will be powering the Rapid Rewards Shopping platform from Southwest Airlines:
“Rapid Rewards Shopping features thousands of valuable points offers from more than 700 participating online retailers. Members can use Rapid Rewards Shopping to get more out of their holiday shopping budgets — on top of online retailers’ sales and promotions — by earning points for each gift they buy.”
Members will be able to redeem points for airline tickets.
To learn more about Cartera Commerce’s transaction-based rewards platform, watch its FinovateFall 2011 demo.
Mountain Top Financial Services reviews Lending Club.