• Dutch bank ABN AMRO has partnered with bicycle rental company Swapfiets to offer Swapfiet clients access to ID & pay.
• With ID & pay, customers can sign up and pay for a service in seconds while securely storing their ID in a single app.
• ID & pay works across multiple merchants and service providers. ABN AMRO likens it to “to having a Google login combined with PayPal.”

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ABN AMRO is flexing its payment innovation muscle this week in a new partnership. The Dutch bank is teaming up with bicycle-as-a-service company Swapfiets to launch a new functionality that combines payment and identity authentication.

Swapfiets is leveraging ABN AMRO’s ID & pay, a tool that allows customers to sign up and pay for their Swapfiets membership using an electronic ID. When new and existing Swapfiets clients want to pay for their monthly bicycle rental membership, ID & pay allows customers to sign up and pay in seconds and enables users to securely store their e-ID in a single app.

“ID & pay originated from a need we identified among our business clients. A need to offer their customers a much simpler onboarding and payment process,” said ABN AMRO Chief Strategy & Innovation Officer Edwin van Bommel. “This app beats every other onboarding process in the market as an easy-to-use way for customers to provide ID and pay for products and services.”

What’s unique about ID & pay is that, once users sign up initially, they can use their verified identity and payment credentials to pay at other merchants and services that also use ID & pay. ABN AMRO likens the functionality to having a Google login combined with PayPal, but with credentials held within ABN AMRO’s secure, in-app environment.

“We hope this collaboration will make even more people enthusiastic about cycle memberships and our underlying idea of owning less and using more,” said Swapfiets CEO Marc de Vries.

This isn’t ABN AMRO’s first foray into the subscription management space. In 2020, the bank partnered with Subaio to integrate Subaio’s white label subscription management feature into Grip, ABN AMRO’s PFM app that enables users to see all of their recurring payments in one place.

ABN AMRO demoed alongside Fincite at FinovateEurope 2019, where the pair showcased how Fincite’s Automated Advice Engine offers clients and advisors investment recommendations based on ABN AMRO investment strategies.