Finovate Blog

According to financial data services innovator MX, if you’re going to bring your new, self-guided financial wellness tool in Canada, you might as well start big.

MX announced today that its Pulse solution will be available to members of Meridian, the largest credit union in Ontario, Canada, and the third largest CU in the country. The move will benefit not only Meridian members, but also those who are members of Meridian’s new digital entity, motusbank. According to the credit union, the partnership is part of its larger strategy to leverage digital technology to promote financial wellness.

“By investing in data and the latest personalized AI tools, we’re showing our members that we are serious about improving their financial health in the present and in the future,” motusbank SVP and COO David Baldarelli said. “Being able to get up and running so quickly with MX and work together as partners to customize Pulse for our members really sealed the deal.”

Pulse helps users make better financial decisions by providing AI-powered, personal, predictive, and proactive financial guidance. The solution benefits financial institutions by delivering customer engagement improvements like more logins (+60%), increased transactions per login (+32%), and an increase in NPS (+28%).

Founded more than 75 years ago, Meridian has grown into a credit union with 340,000 members and more than $21 billion in assets under management. The credit union has a network of 91 branches across Ontario, with commercial banking services available in 11 locations. Merdian launched its digital bank, motusbank, in April of this year, which offers savings and checking accounts, GICs and mortgages, as well as personal loans and lines of credit.

“We’re extremely excited about Meridian and motusbank choosing MX Pulse to provide AI-driven insights and advice to its members through online and mobile banking,” MX Chief Product Officer Brett Allred said. “This is a wonderful example of an industry leader using the power of clean data to deliver a world-class experience to its members while outpacing the competition in a rapidly evolving industry.”

The partnership news from MX is the second big fintech headline for the Utah-based fintech this month. Earlier in May, the company announced that it was teaming up with fellow Finovate alum, Kony, to bring PFM and spending categorization and classification to Kony’s digital banking solution, DBX.

MX most recently demonstrated its technology on the Finovate stage at FinovateFall 2017. At the event, the company showed how its Discovered Accounts solution leverages enriched transaction data to help banks and credit unions build and deepen customer engagement.

Featured in PaymentsSource’s list of the Best Fintechs to Work For at the beginning of the year, MX announced a collaboration with Personetics in March that will bring AI-powered, real-time insights on customer behavior and preferences to more banks and credit unions. The company unveiled MoneyMap with Pulse, a self-guided financial wellness solution in April and, later that same month, picked up a 2019 Utah Genius award.

Founded in 2010 and headquartered in Lehi, Utah, MX has raised $75 million in funding. USAA, Digital Garage, and Commerce Ventures are among the firm’s investors. The company has partnered with 1,800+ FIs and 43 of the top 50 digital banking providers. Ryan Caldwell is CEO and founder.