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FinovateFall Sneak Peek: College Aid Pro

A look at the companies demoing live at FinovateFall on September 23 through 25, 2019 in New York City. Register today and save your spot.

College Aid Pro (CAP) is an innovative, college planning technology for, and supported by, an engaged community of financial advisors. CAP is changing the way America shops for college.


  • Demystifies financial aid, providing accurate net cost projections at thousands of schools
  • Provides a process for guiding families to better college outcomes
  • Supported by a community of professionals

Why it’s great
There is currently no such thing as a financial advocate for Gen-X families with college bound teens. CAP is growing a movement of professionals with the tools and resources to provide that service.


Joe Messinger, Co-Founder
Messinger has helped hundreds of Gen X families navigate the college funding maze through his RIA Capstone Wealth Partners, while training thousands of advisors to replicate his process.

Matt Carpenter, Co-Founder
Carpenter is a leading expert in the opaque process of higher education funding and financial aid. His firm, College Funding Services, has helped thousands of families cut the cost of college.