Xpenser Masters Mobile Expense Input

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Launched in Oct. 2007, Xpenser (see note 1) is a financial tool designed for tracking items for business expense reports. Monthly traffic is about 6,000 unique visitors according to Compete.

To understand Xpenser, visualize how Mint works, then think of the opposite.

  • Mint is full automated; Xpenser is all one-off data entry.
  • Mint has graphics that will blow you away; Xpenser has lists.
  • Mint requires you to divulge your banking usernames and passwords; Xpenser just needs your email address.
  • With Mint, you can track your bank accounts, investment accounts and net worth; Xpenser only helps you submit your next expense report.

Xpenser’s mission from its website:

We were fed up with how painful expense reports and tracking were. After many experiments we found a workable solution: record expenses as soon as they happen and forget about them.

How it works
image After a registration process that requires no more than your email address, you can begin immediately submitting expenses to the service via:

  • Email by sending a message to [email protected] with the free-form expense listed in the subject line
  • iPhone optimized site (see inset); it’s not in the App Store, but you can add an Xpenser button to your iPhone by navigating to the Xpenser website and pressing the + button
  • SMS by sending a text message to 66937 (MOZES), using “exp” followed by the free-form expense description
  • Voice via Jott or Dial2Do (both free services)
  • Twitter via direct message from your registered Twitter account
  • IM via Yahoo Messenger, AOL Messenger, MSN Messenger, or Google Talk
  • Browser search box in Firefox or IE 7+ (see below)
  • Secure website via standard input form

Once the expenses are collected, users go online and move each expense to the appropriate report. Transaction amounts and descriptions can be edited.

The company is building open APIs, so developers, including banks, can use the service to kick-start their own personal finance tools. The company says it will build premium fee-based versions with long-term archives along with other features.

Xpenser competes directly with Expensify (see note 2), a company that will be demo’ing at our upcoming FinovateStartup conference.

Data entry via the browser search box
Although, it’s not a core piece of the program, I was perplexed when I saw that one of the methods of entering expense data into your Xpenser account was through the “search box.” That was probably what convinced me to sign up for the account.

Here’s how it works in Firefox (also works in IE 7+ and any browser that supports OpenSearch):

  • Navigate to the Xpenser website
  • Click on the drop-down area next to the browser search box
  • Add Xpenser as a “search engine”
  • Then simply type the expense amount and description in the search box making sure that Xpenser is the selected as search engine (see second screenshot below), and press enter; Xpenser recognizes your account through cookies and adds the “search term” to your data file

That feature is so clever, it’s almost creepy. I’m not sure a bank would want to use this feature since it could capture any search term the user inadvertently input while the bank’s “search engine” was selected in the browser search box. 

Xpenser main account page (30 March 2009)

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Input via the browser search box (30 March 2009)

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Notes:
1. Not to be confused with FinovateStartup alum, Expensr, now part of Strands.

2. Expensify has abandoned the decoupled debit business model it was using when we wrote about it’s launch last fall (previous post).  It now offers the choice of a prepaid MasterCard or an American Express-issued card.

3. For more information, see our Online Banking Report on Personal Finance Features for Online Banking and our Online Banking Report on Social Personal Finance

FinovateStartup Early-Bird Ticket Deadline Tuesday

image With our FinovateStartup conference just a month away (April 28), I wanted to alert readers to the upcoming early-bird deadline. This Tuesday, March 31, is the last day to save $100 by purchasing tickets for the early-bird price of $895 each. Registration is here.

You’ve seen the amazing lineup of 52 participating startups (latest four here plus previous 48 here), but I also wanted to point out there is an equally impressive lineup of attendees already registered for the event (see selected logos below).

Whether you work for a tech company, bank, credit union or other financial services company, there is no better way to be exposed to so many new ideas in just a single day. It can be extremely thought-provoking to view the market through the lens of focused, energetic and creative startup. It’s an entire day thinking outside the box

Some of the ideas you’ll experience April 28:

  • Opportunities with decoupled debit
  • Social savings, lending and investing
  • Helping consumers find the best financial solution to fit their needs
  • How to leverage the community to help solve financial problems 
  • The grand reopening of person-to-person lending
  • New mutual funds targeting retail investors
  • The best ideas for online personal financial management
  • New ways to help users find and track investments
  • Using PIN-debit online
  • How to help consumers manage their total debt
  • Small business solutions for managing expense reports online
  • iPhone applications that help you engage customers
  • An online solution for accounts-receivable financing
  • Using the credit report/score as a jumping off point to targeted offers
  • New ways to increase actual and perceived security
  • Mortgage optimization engine

Sample of registered attendees for FinovateStartup 2009

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Participating startups at FinovateStartup 2009

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Straight out of Twitter: BillMyParents Launches

image I’ve mostly just observed the Twitter phenomenon, following a few people and seeing how banks and credit unions are using it (see my previous post for financial institutions on Twitter). However, I’d not fully embraced Twitter either as a publishing device or research source. The 300 or so RSS feeds, emails and news items that cross my desk each day seemed like plenty of intelligence to sift through.

But now, I’m reconsidering my priorities after learning about an interesting new alt-payment company BillMyParents from Twitter activity (see notes 1, 2).

How it works: BillMyParents is a new service from IdeaEdge’s Socialwise (press release). The service is primarily designed for kids to shop online. They select what they want, then at checkout, redirect the bill to their parents via an email alert to PC or mobile phone. Parents login and complete the payment process at their convenience using MasterCard, Visa, Discover Card (no American Express; see third screenshot below). Card info can be stored for one-click future approvals.

The company charges a $0.50 transaction fee for each purchase. But like PayPal, the real money will be made when the company pushes purchase transactions through the ACH system.  

Currently, BillMyParents is selling prepaid gift cards from its site as a proof-of-concept. I tested it yesterday and everything seemed to work as described (see second screenshot below).

The opportunity: The service reminds me of the unmet need that PayPal filled nine years ago. Purchasing at eBay was a major hassle due to the lack of online payment capabilities. Kids have similar problems when trying to buy things online.

The service could also be adapted to other situations where one party does the shopping but wants someone else to authorize payment such as small businesses, nannies, or even spouses. It could also be used for extra security when the shopping is done in a non-secure environment such as public terminal and payment is redirected to a more secure device, such as your mobile phone.

Like any alternative payment, BillMyParents requires the merchant to add the option to its ecommerce platform and consumers to set up accounts. Both of those are time-consuming and face the chicken-and-egg dilemma, i.e., it’s hard to attract merchants without a substantial user base while its difficult to add users without merchants.

Bottom line: This is a winning idea. The massive discretionary purchasing power of teens and pre-teens is a tempting target in this difficult retail environment. And financial institutions, or their payment partners (e.g. Visa, MasterCard), looking to differentiate themselves with the youth market, could jumpstart the program. Or more likely, PayPal and/or Amazon will dive in, either acquiring BillMyParents outright, or building their own version(s).  

BillMyParents homepage after setting up an account (26 March 2009)
Note: Split login screen for kids (left) and parents (right)

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Proof-of-concept: Gift card purchase (26 March 2009)

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Parent’s approval screen (26 March 2009)

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Notes:
1.  Thanks to Frederic Baud (@fredericbaud) who was the first in my network to Tweet about BillMyParents; and to Glenbrook’s Scott Loftesness (@sjl) who’s retweet is actually what caught my eye.

2. BillMyParents appears to have grabbed its Twitter page name (@billmyparents), but it’s not yet active.

Tempo Payments, SeerGate, Mozo, and BudgetPulse Added to FinovateStartup 2009 Conference Lineup

imageWe are pleased to announce four more companies to the Finovate Startup conference lineup. The total number of demoing companies now stands at 52, 13 more than last year (see logos below; company descriptions here). Startups have just a few more days to apply (see note 1), so we’ll be announcing the final lineup shortly.

Here are the latest additions:

  • BudgetPulse, an online personal financial management service
  • Mozo, a financial services comparison engine out of Australia
  • SeerGate, a startup working on popularizing online debit payments
  • Tempo Payments, looking to make decoupled debit a household word

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About FinovateStartup2009
The second annual FinovateStartup conference will be held April 28 in San Francisco. At the event, select startups in financial services technology have six minutes to demo their latest and greatest to execs and investors in banking and financial technology. The one-day event is organized by the publisher of Netbanker and Online Banking Report.

Early-bird deadline: You have until Tuesday, March 31, to reserve a seat at the early-bird price (here).

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Notes:
1. Financial services technology companies should contact Eric Mattson before March 31 to participate in FinovateStartup ([email protected], main office: 206.517.5021).

Out of the Inbox: ING Direct’s ShareBuilder Offers $90 Bonus through Costco Email

image It’s that time of year again when U.S. banks and investment companies get a temporary boost from federal income tax refunds and stimulus checks.

This year, much of that largesse is expected to go towards paying down debt or stashed away into FDIC-insured deposits. But there are still some folks looking for better longer-term returns, so ING’s ShareBuilder investment service is giving them a nudge with a $90 new-account bonus  offer (note 1) delivered in the March 25 email to Costco customers. This is higher than the $25 to $50 bonuses we’ve seen from them in the past.

The ShareBuilder offer was near the bottom of a lengthy email that arrived at 5:30 PM Pacific time yesterday. In total there were 54 products featured. ShareBuilder was the only financial product. 

Email from Costco (25 March 2009)

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ShareBuilder landing page (link, 25 March 2009)

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Note:
1. The $90 rebate applies to Costco Executive members. Business and Gold members receive $70. In addition, Executive members receive a 25% rebate in ongoing investing fees; Business/Gold receive a 10% fee rebate.

Lending Club Teams with EntrustCAMA to Offer Self-Directed IRA Option for P2P Lending

image Ah, it’s nice to be among the funded (see note 1). Not only can Lending Club afford to push forward with the usual marketing programs such as Google AdSense and affiliate deals, it can support unique efforts such as UnCrunch America and support for self-directed IRAs.

The IRA option, launched today (press release), primarily appeals to serious investors, given the $250 annual maintenance fee (waived the first year) from sponsor EntrustCAMA. The EntrustCAMA IRA allows tax-deferred investments in a variety of assets including single-family homes, private equity, and so forth.

Interested parties can complete the IRA form directly on the Lending Club site. However, the form must be printed and mailed to EntrustCAMA (see landing page below)

Bottom line: While self-directed IRA investors have historically chased higher-yielding investments than the single-digit returns expected from P2P installment loans, in today’s environment there should be more interest in the relatively low-risk consumer loan portfolios available through Lending Club. 

Lending Club self-directed IRA landing page (link, 25 March 2009)

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Notes:
1. Last week, Lending Club announced a $12-million series-B round of funding.
2. Lending Club will be appearing at our April 28 FinovateStartup conference.

Banktastic Posts Interviews with FinovateStartup 2009 Companies

imageThe Garland Group’s banking community arm, Banktastic, has provided thorough coverage of Finovate and FinovateStartup events (note 1). This year they are way out in front, posting video interviews with Finovate Startup 2009 participants in advance of the upcoming April 28 conference (see note 1).

imageSo far Banktastic has posted a half-dozen 9- to 10-minute video interviews here (note 2) with more to come. Here are the interviews in reverse chronological order: 

Screenshot of Banktastic interview with ZimpleMoney founder Steven Rabago (link, 25 March 2009)

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Notes:
1. Thanks to the Banktastic team: Brad Garland, Lisa Randolph and Mark McSpadden.
2. You can still save $100 by registering for FinovateStartup (here) by the end of March. 
3. Banktastic’s interviews are done via webcam, with the image of both participants superimposed over screenshots/demos from the company’s websites (see above). Interviewer Brad Garland controls the website views. 

Bill Pay Needs an "Oops" Button

image Gmail’s new undo send option, aka the “oops button,” has been well received in online circles. Gmail users that enable the feature in the Google Labs area, have 5 seconds after hitting send to recall the message by pressing “undue” at the top of the page (see screenshot below). It’s a nice addition, although it would be better if you had more than 5 seconds to react.

The same concept would work nicely in online bill payment. While most bill-pay systems have several safeguards to prevent unwanted payments to go out, including a confirmation screen and an “edit pending payments” function, those functions still require some knowledge of the system to properly use.

A simple “undoue” button would make the process much faster. More importantly, it would make the bill-pay system appear more user friendly, helping increase usage. 

Gmail undo send function (24 March 2009)

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Trusteer’s Rapport Security Solution Now Available at UK’s RBS and NatWest

image Last May, Trusteer launched an optional added security measure for customers of ING Direct in the United States (note 1, see previous post). Although, it’s not perfect, users of the Rapport service are less vulnerable to viruses and malware running on the their PCs. We gave the new service an OBR Best of the Web award last fall in our Online Banking Report on Security Innovations.

Although, ING Direct is a great reference account, being endorsed by Royal Bank of Scotland, really puts Trusteer on the map. The security solution is offered for download at both Royal Bank’s RBS and NatWest sites (see screenshots below). Anyone visiting the banking sites can download the software, you don’t have to be an RBS/NatWest customer. 

Trusteer also lists Huntington Bank as a customer but there is no mention of Rapport on the bank site yet. Other providers include Authentium’s SafeCentral (note 2) and Check Point’s ZoneAlarm (note 3). 

Bottom line: Security is an issue for many bank customers, now more so than ever. Extra security options deserve consideration to improve customer satisfaction/trust and help reduce fraud losses. 

Rapport download page at NatWest (link, 23 March 2009)

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Rapport download page at RBS (link, 23 March 2009)

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Notes:
1. Later ING Direct Canada and ING Direct’s Sharebuilder added Rapport support.
2. Authentium demo’d SafeCentral at FinovateStartup 2008 (video here). A new version of SafeCentral is in the works. 
3. Check Point demo’d ZoneAlarm at Finovate 2008 (video here).

ING’s Ultra-ATM Finder Android App Uses Augmented Reality (AR)

image While working my way through the RSS backlog tonight,
I found a post from Rob Findley at The Bank Channel, I wish I’d seen a week ago. It would have made a nice example in our latest Online Banking Report on the iPhone and other mobile applications

image Last month, Dutch giant ING released a Google Android mobile application called ING Wegwijzer (see translated page below), that goes one step beyond the iPhone’s GPS-enabled ATM finder apps.

In the ING (Netherlands) version, you have three choices of how to view the nearest ATMs (see below):

  • List
  • Map (regular or satellite)
  • Camera

The camera option is very cutting edge. Users point the camera in their G1 mobile phone camera (inset) and the app overlays a pointer to the nearest ATM (see below). The application works for all ATMs, ING-owned and others, but only in The Netherlands. 

The application was developed for ING by SprxMobile using technology from Australia’s Austria’s Mobilizy.

I saw a Japanese startup demonstrate a broader mobile shopping app at TechCrunch50 last September, the Sekai camera from Tonchidot, but this is the first production app I’ve seen using the technology.

Bottom line: This is probably overkill in terms of a mobile ATM finder. However, it shows the power and versatility that’s rapidly being engineered into mobile phones.   

ATM location as pointed out by ING app running in camera viewfinder

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ATM locations also displayed via typical mapping

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ING landing page for the Wegwijzer (link) (Google translation, 18 March 2009)

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Wesabe to Power Bank and Credit Union Personal Finance Communities with White-label Deals

image Today, Wesabe (company blog post) joined Geezeo (press release) in officially pursuing a strategy of white-labeling its personal finance services for banks and credit unions (note 1). Wesabe CEO Marc Hedlund told me they have three deals in various stages of the contract process, but none have signed on the dotted line yet.

You can get an idea of how this will play out by visiting Wesabe’s first co-branded site at the UK’s Daily Telegraph (see screenshot below). However, in the banking rollout, the service can truly be white labeled with no mention of the Wesabe name. Wesabe provided a mockup of its white-label product for the fictitious Springboard Bank (see second screenshot below).

As much as I love online PFM sites, the future for most financial management activity is within the confines of online banking sites (note 2). Why? Most people do NOT enjoy tagging purchases, tracking their budget, monitoring their net worth in real-time, or debating the latte factor.

Banking, like most chores, needs to be accomplished as efficiently as possible. And the easiest way to track financial activity is at the place the customer already knows, trusts, and uses, their online banking site (note 3). 

That doesn’t mean there isn’t a place for Mint, Quicken and other PFM sites. Millions of consumers and small businesses pay close attention to every transaction. And they’ll invest time, and money, into standalone sites that offer state-of-the art tools and independent perspectives.    

But by partnering with full-featured PFMs like Wesabe, banks and credit unions give customers little reason to look elsewhere. Wesabe is particularly well-suited for the role of financial institution service provider (note 4):

  • Technology: It owns the aggregation engine, so they have more flexibility in pricing and contract negotiations
  • API: Wesabe has featured a public API since 2007, so it’s easier for bank developers to hook into its rich dataset
  • Features: Has state-of-the-art user interface including a Twitter interface, widgets for Mac and Windows Vista, an iPhone-optimized site, and soon an iPhone app
  • Brand: It has taken the high road….positioning the Wesabe brand as an unbiased financial guide; in fact, they’ve never taken advertising or commissions from financial providers
  • Experience: Launching in 2006, they have been around longer than most other players, giving them credibility and a better longitudinal database
  • Traffic: Of independent PFM sites (see Jan. traffic here), Wesabe trails only Mint and Geezeo in monthly traffic (120,000 unique visitors in Feb according to Compete), so it brings an established community and financial database to their financial institution clients

Make vs. buy
For a financial institution, the advantage of working with Wesabe vs. building PFM capabilities in-house include:

  • Speed to market: Outsourcing allows FIs to get the PFM features in to the market much faster; depending on level of integration, could launch in a few months
  • Integration: Although young, Wesabe is an experienced aggregator and technology company; this expertise can be tapped to provide integrate bill payment and funds transfer capabilities
  • Existing community: FIs can leverage the vibrant Wesabe community to instantly provide interesting content and community
  • Cost savings: Gives the financial institution state-of-the-art features much faster, and usually at a lower cost, than building them in-house

Wesabe’s co-branded site at UK’s Daily Telegraph (link) (18 March 2009)

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Wesabe mock-up of white-labeled PFM interface (18 March 2009)

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Notes:
1. Wesabe’s new service is called Springboard and Geezeo’s is Spectrum.
2. Assuming banks and credit unions offer a reasonable set of personal finance management tools.
3. For more info, see our Online Banking Report on Personal Finance Features for Online Banking and Online Banking Report on Social Personal Finance.
4. Geezeo also boasts similar benefits; while it’s a year younger and doesn’t own the aggregation engine, its provider, CashEdge is already used and trusted by many large financial institutions, and Geezeo boasts higher traffic than Wesabe. 
5. Come talk to Wesabe’s execs at our FinovateStartup 2009 conference, April 28 in San Francisco.

Reference: Media Categories for Delivering Bank & Credit Union Marketing Messages

image I was reading Currency Marketing (note 1) founder Tim McAlpine’s ten-part blog opus (here) on so-called Challenge Marketing, a mix of social media, sweepstakes and viral marketing. It’s great reading, especially if you are thinking of embarking on a new-media marketing campaign.

In part 4, Tim created a list of media available for marketing messages. I started with his list, added to it, and rearranged the topics. Use this as a cheat sheet in your planning meetings to make sure you’ve covered all the bases. I know I’ve missed things, please add to the comments and I’ll update the list.

  • ATMs
    • Screens
    • Enclosures
    • Receipts
  • Blogs
    • Posting/commenting on your own blog
    • Guest posts on others
    • Commenting on other blogs
    • Asking for reciprocal blogroll listings
    • Sponsored blog post (tread carefully)
  • Branch
    • Posters
    • Brochures
    • Plasma screens
    • Floor decals
    • Window decals
  • Call center
    • On-hold messages
    • Press 1 for more info on ____
  • Charitable activities
  • Cinema advertising
  • Door-to-door
    • Flyers
    • Conversations
  • Ecommerce
    • Powered by your brand
    • Advertisements on confirmation screens/email receipts
  • Direct mail
    • Postcard
    • Letter
    • Welcome packages
  • Direct-to-desktop computer applications
    • Widgets
    • Toolbars
    • Buttons/alerts
  • E-mail
    • Direct messages to house or rented list
    • Advertisements/sponsorships within third-party email letters
    • Advertisements within triggered account alerts
  • Joint marketing (with other companies)
  • Mobile
    • Text messages
    • Downloadable app (iphone, Blackberry, Android)
    • Advertising in other apps
    • Sponsoring other apps
    • Featured at carrier/manufacturer site
  • Newsletters
    • Your email/printed/RSS  
    • Third-party properties
  • Online advertising on outside properties
    • Banners and other on-screen ads 
    • Advertorial
    • Sponsorships
    • RSS feed ads
    • Social networks (Facebook, MySpace, MSN, others)
    • Search engines (Google Adwords, Yahoo, Microsoft, others)
  • Online advertising on your properties
    • Main website
    • Online banking site
    • Logon/logoff splash screens
    • Microsites/landing pages
  • Outdoor
    • Billboards
    • Transit
    • Wall projection & other non-traditional outlets
    • Building site signage (construction loan clients)
    • Vehicle signage
  • Print/newspaper/magazine
    • Display ad
    • Classified ad
    • Column/op-ed articles
    • Inserts
    • College and other niche publications
    • Yellow pages/programs/directories/etc.
  • Promotional item giveaways
  • Public relations
    • Appearances and interviews
    • Press releases
    • Spokester (see Currency Marketing’s Young & Free)
  • Radio
    • 15/30 second spot
    • Advertorial
    • Sponsorship
  • Social media activity (note 2)
    • Facebook
    • MySpace
    • LinkedIn
    • Microsoft Live
    • Twitter
    • YouTube
    • Forums
    • Wikis
  • Sponsorships
    • Sports
    • Events
    • Charitable efforts
    • Schools
    • Green efforts
    • Anti-fraud education
  • Statements
    • Stuffers
    • Messages
    • Envelopes
    • Estatement advertising
  • Street-team marketing
  • Sweepstakes (on- and off-line)
  • Telemarketing
  • Third-party locations/publications
    • Advertising/messages
    • Signage
    • WiFi sponsorship
    • Billing statements
    • Websites
    • ATMs/kiosks
  • Television
    • 15/30 second spot
    • Product placement
    • Sponsorship
    • Infomercial
    • Online streams
  • Word of mouth

Notes:
1. Tim McAlpine has achieved near-rock-star status in credit union social media circles as the mastermind of the hugely successful Young & Free campaign.
Update: 18 March 2009, Tim posted a comparison of the latest Y&F campaign at South Carolina Federal Credit Union compared to the original Alberta one. The latest version is up in every category, a partnership with a local radio station is credited with part of the gain.
2. If you need examples from outside banking, here’s a 2-part wiki (here and here) created by social media guru Peter Kim with almost 1000 examples of social media efforts by various brands.