How they describe themselves: Unison provides long-term investment capital to home buyers and homeowners which they can use for up to 30 years with no interest or monthly payments. Unison’s investors earn a return by sharing in the change in value of the home, up or down, when the homeowner decides to sell. As partners, if the home value rises the homeowner and the investor both profit. If the home value falls, both lose. The Unison HomeBuyer program increases purchasing power and helps more buyers qualify by lowering their monthly payment. The Unison HomeOwner program allows existing homeowners to unlock home equity without debt.
How they describe their product/innovation: Unison HomeBuyer doubles a buyer’s down payment cash, eliminating mortgage insurance, significantly lowering the monthly payment and increasing purchasing power. Millennials and first time buyers who are burdened with high rent and student debt can now become homeowners, with greater choice over commute, school district and home features. Buyers with the required down payment in hand can retain a significant portion of their cash.
Unison HomeOwner unlocks home equity without debt or monthly payments, enabling homeowners to pay off credit card debt, remodel their home, start a business, pay for medical bills or a child’s education, or invest for retirement.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms