How they describe themselves: Lender Price is automating mortgage originations through the employment of advanced technology and intuitive user interfaces. Lender Price is designed to optimize lenders’ ability to analyze pricing in real-time by removing blind spots across all loan programs and competitors, allowing lenders to optimize their strengths and improve market share. Lender Price allows lenders to focus on what they do best by removing the burden of technology development and management. Lender Price aims to improve the mortgage experience for all industry stakeholders, from the consumer to the market maker.
How they describe their product/innovation: Lender Price is the most dynamic mortgage pricing & product eligibility engine (PPE) complete with full mobile functionality, advanced business intelligence, and analytics. Lender Price’s versatility allows correspondent lenders, banks, and credit unions to manage products, pricing, and eligibility for all mortgage types (conforming, non-conforming, Non-QM, and specialty loans). Lender Price provides powerful performance through innovative features including customized workflows, user and product level tracking, compliant pricing by MSA, automated compliance checks, margin management, lock desk, and secondary marketing management.
Product distribution strategy: Direct to Business (B2B), through financial institutions