How they describe themselves: Finicity enables a financial data-sharing ecosystem that is secure, inclusive and innovative. Through its real-time financial data aggregation and insights platform, Finicity provides solutions for financial management, payments and credit decisioning. It is also leading the development and promotion of industry standards. The company has developed more than 16,000 bank integrations, with the vast majority through connections that provide access to formatted bank data, improving information access and accuracy. Finicity is the winner of API World’s 2016 Finance API of the Year. To learn more and test-run the rock-solid API today, visit www.finicity.com.
How they describe their product/innovation: Verification of Income (VoI) and Verification of Assets (VoA) are the first products to be delivered as part of a growing stable of credit decisioning solutions from Finicity that utilize consumer-permissioned transaction data. These solutions are aimed at lenders looking to free up resources, improve accuracy and reduce fraud, all while giving borrowers a paper-free, hassle-free experience. In addition to verification of income and assets, Finicity is developing other technologies that will propel the lending space forward in a digital age. Finicity believes by using owner-permissioned data, lenders will be able to better serve borrowers with thin credit files or no credit history at all.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms