How they describe themselves: Customers expect the right information, where and when they need it. In turn, financial institutions require digital channels that deliver personalized experiences. Generating a 360 view of every customer means overhauling legacy systems and consolidating disparate sources of data. Flybits is a context-as-a-service product that simplifies how you convert data into business intelligence. Harness all sources of data – proprietary, public from device sensors and real-time user behavior – to deliver personalized digital experiences. We take care of unifying different data structures so that our customers can focus on customer engagement, without worrying about the cost of building and maintaining their IT infrastructure.
How they describe their product/innovation: The Flybits Experience Studio is an experience management platform that allows financial institutions to create and deliver personalized digital experiences to their customers.
The process is simple: associate content, like a promotion or product recommendation, with different sources of context, such as account profile (i.e. student or high net worth), transaction records, credit score, historical buying patterns, and more. Using Experience Studio, financial institutions can:
- Deliver hyper personalized digital experiences at scale
- Modify app or mobile web content and behavior in real-time
- Reduce the bottleneck between marketing and development teams
- Collect real-time analytics that become historical context to optimize future campaigns
- Minimize setup, infrastructure and maintenance cost
Product distribution strategy: Direct to Business (B2B)