How they describe themselves: IBM Security is helping clients protect their organization against financial fraud as a global leader in enterprise security and a premiere provider of advanced financial fraud protection technology. IBM will demo out Trusteer solutions, which can help financial service providers protect their digital banking applications and their customers from financial cyber threats, such as advanced malware and phishing attacks.
How they describe their product/innovation: Phishing attacks continue to be a primary attack method for fraudsters to steal credentials. To help against this attack method, IBM will demo a cognitive approach to phishing detection that uses patented machine-learning and advanced analytics to help detect and protect against phishing attacks. This innovative technology detects evolving phishing attack methodologies and helps to prevent users from accessing phishing sites. The new phishing capabilities complement IBM Trusteer’s technologies that continuously and transparently assesses users level of trust vs. risk and threats, providing real-time context-based recommendation and solutions for mitigation.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
Eileen Turner, Program Director, Portfolio Marketing IBM Trusteer, email@example.com
Bus. Dev.: Shaked Vax, Product Strategist, IBM Trusteer, firstname.lastname@example.org
Press: Kelly Kane, Media Relations, IBM Security, email@example.com
Sales: Gary Evee, Sales Director, IBM Trusteer, firstname.lastname@example.org