FinovateEurope 2012 / Cardlytics

Presenter Profile:

How they describe themselves: Aimia’s unique advertising platform, powered by Cardlytics, enables banks to deliver rich, relevant rewards to its customers based on purchasing history while fully protecting their privacy. The platform is entirely funded by retailers with advertisers targeting consumers based on spending patterns: where, how much and how frequently they spend at a store and in the broader retail category. Aimia is a global leader in loyalty management. Since its founding in 2008, Cardlytics has been the leader in Transaction-Driven MarketingTM. The company has raised over $60MM in venture capital from leading investors in both Silicon Valley and Boston, and a strategic investment from Aimia.

How they describe their product/innovation: Aimia will be demonstrating the merchant-facing portal, powered by Cardlytics, that is used by merchants to track offers served, activated, and revenue earned. All bank-facing channels and capability are pointless elements if the merchants aren’t engaged. The Aimia solution enables that merchant engagement.


Bus. Dev.:  Jason Brooks, MD, UK,
Press: Rod Witmond, SVP Product & Marketing at Cardlytics,,
Sales: Jason Brooks, MD, UK,, UK Office: +44 (0) 203 480 9122,
US Office: +1 (404) 425 5937

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