How they describe themselves: zip.liqpay.com is a service that enables Recipients of a payment (companies and/or individuals) to make the process of passing payment details to a payer easy and convenient. This service speeds up the process of entering payment details and allows Payers to avoid mistakes.
How they describe their product/innovation: zip.liqpay.com allows recipients of a payment (companies and/or individuals) to shorten payment details transforming them into a short code. As a result, the short digital code is easy to dictate or pass to a payer over SMS or e-mail.
zip.liqpay.com has API, which can be integrated to billing systems of other companies. For example, mobile operators, utility companies, banks, etc.
Privatbank (the largest bank in Ukraine) has already integrated zip.liqpay.com API into its online banking. Privatbank customers are able both to shorten payment details and use a short code to make a payment via online banking.