FinovateEurope 2012 / Serverside Group

Presenter Profile:

How they describe themselves: Serverside was founded in the UK in 2003 by two brothers, Adam & Tom Elgar. The idea was to allow customers to personalise their payment cards with a picture of their choice. People who personalise their cards (e.g. with pictures of kids or pets) are proven to use their cards more often, be more loyal to their bank, and will ultimately put that card front of wallet!

How they describe their product/innovation: A Card Customization Facebook app. The app uses card customization as a new and unique way to leverage Facebook in an exciting and engaging way that can drive real brand value, loyalty, and engagement from a bank’s customers. Customers can design a card using an image from one of their Facebook photo galleries. Once the design is approved, it is posted to the user’s wall where all their friends can view it and click on the link to design their own card and thus creating a viral marketing effect!


Bus. Dev. & Sales: Anthony Lloyd-Perks, Head of Sales (EMEA),, +44 7769 143787
Press: Dominic Hiatt, Rhizome PR,, +44 (0) 20 7851 4757,
+44 (0) 7595 221604

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