FinovateEurope 2012 / iBrokr AG
Presenter Profile:
How they describe themselves: Brokertainment combines the thrill and fun of stock trading with the easiness and scalability of a modern internet approach. The trading offer is developed by adopting the “DNA” of highly accepted internet offers like betting and gaming.
Reducing the minimum investment to €1 lowers customer´s risk. At the same time, Brokertainment increases the “thrill” by very attractive and unusual trading-apps, e. g. “Best Performer.” With a simple mouse click, customers can bet on one out of six FX currencies making best performance within a maximum time line of 15 minutes. This requires a highly efficient back office technology, which is the “heart” of the iBrokr Idea.
How they describe their product/innovation: StockBattle allows social betting on stocks or capital markets indices. StockBattle could be also described as “user created risk”. Example: Person A thinks oil will decrease in its value today between 12:00 and 12:30 and bets €2 on that. Person B thinks the opposite and counters that battle also with €2. At 12:30, we know who gets €4 (minus the transaction fee).
Contacts:
Bus. Dev. & Press: Matthias Kroener, CEO, kroener@fidor.de
Sales: Nick Riegger, riegger@fidor.de
Website: www.brokertainment.de
HQ Location:
Munich, Germany
Company Founded: January 2010
Product Being Demoed: StockBattle
Product Launched: Beta: October 2011
Metrics: 100% subsidiary of Fidor Bank AG, 4 employees (including IT), roughly 30,000 registered members generated revenues in 2011 (the first full year of testing the trading applications) above €100k less than €10k in Marketing/Sales. 2012: year of roll out StockBattle and Expansion.
- Key Executives
Matthias Kroener (CEO)
Key Stats
- Key Board Members
Christian Hampp (Managing Director)
- Key Investors
100% owned by Fidor Bank; www.fidor.de
- Key Partnerships
Media platforms like “euro am Sonntag” or agitarex (all stock market related)
- Key Customers
30,000 registrations, all long tail retail