How they describe themselves: Backbase delivers Bank 2.0 Portal Software that provides a new user experience layer on top of underlying infrastructure and IT systems. It empowers financials to create interactions that link customers to relevant information and applications that fit their needs and preferences. With its efficient widget-based architecture, Backbase Bank 2.0 Portal gives financials the flexibility and speed to create modern portals that truly empower their customers.
Unlike most traditional IT portal vendors, Backbase has created a modern business-driven portal solution that makes portal management easy for e-business professionals. This means faster time to market and more flexibility to optimize online channels with less IT support.
How they describe their product/innovation: Backbase is presenting major new features in its Bank 2.0 Portal Manager at FinovateEurope 2012, focusing on the following key points:
– Improved editor for page composition on regular browsers and mobile devices
– Advanced segmentation and targeting for different customer groups
– Fully integrated forms editor for enrollment and BPM
– Advanced analytical and performance tools
Backbase’s Portal Manager is an easy to use, graphical interface for the e-business and marketing teams at banks to manage online and mobile customer interactions and to bring power to the business by giving them complete control of the online customer journey.