FinovateEurope 2012 / eToro

Presenter Profile:

How they describe their product/innovation: eToro’s newest innovation on its social trading platform OpenBook is Tag Trading, which allows users to create personalized and detailed trading strategies that they can easily implement in minutes. It supports copy trading with a very detailed analysis/filter tool to enable users to create their own customized, people-based portfolio. Investors can filter and dissect the largest trading community by different dimensions such as Activity, Risk, Performance and Instruments traded and pick a personalized trader line-up for their people-based portfolio. The visual implementation resembles e-commerce filtering mechanisms, ensuring seamless and intuitive dissection of large data sets to achieve fast and meaningful results.


Bus. Dev. & Press: Alon Levitan, Head of Strategic Marketing,
Sales: Zvika Pakula, Chief Marketing & Sales,

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