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Klarna Demonstrates an Easy Payment Process


Next, Klarna showed off its payment process:

“Smooth and frictionless payment process is the trademark of the Klarna experience. No one approaches payments the way Klarna does. In less than a second, Klarna performs an extensive analysis of the buyer and assesses the specific risk of fraud and default for that transaction.”

HQ Location: Stockholm, Sweden
Company Founded: 2005
Metrics: 650 employees, 14,000 merchants, $155 million raised in 2011, $118 million in revenue in 2011
Introducing Ohad Samet (Chief Risk Officer) and Jakob Söderbaum (SVP, Sales)