Another Promising Mobile App that Does Away with Paper: Intuit’s SnapTax

imageI meandered into Intuit’s lab site today and ran across a nifty app released last year called TurboTax SnapTax. It allowed California residents to file simple tax returns by photographing their W-2 form, answering a few questions, then e-filing directly from the iPhone app (inset).

As you can see in the following video, the whole process could be completed in a few minutes. The app launched last year on Jan. 15, just in time for the 2010 tax season. The cost was $9.99 which included Federal and state e-filing. 

There’s no word yet on whether the company will be releasing a 2011 version (update: it launches Jan. 13, 2011 and is good in all 50 states). There is no entry in the iTunes store for SnapTax as of today. However, Intuit does have two tax tools available: TaxCaster to estimate your refund and MyTaxRefund to track it. 

Analysis: The Intuit app is part of a trend we expect to continue, using smartphone cameras to capture, store, and eliminate the need to store paper receipts and statements. And like Mitek’s Mobile Photo Bill Pay, Intuit’s Snaptax is much more than a dumb scanner. It takes the scan, reads the info, and assists in completing the transaction.

Opportunity for NetBankers: It’s probably too late for 2011 tax season, but if you can be the first one in your market to offer mobile-photo tax-prep next year, it should provide a healthy PR boost come April 2012. You might also consider offering a tax estimator and/or refund tracker to your mobile offering. 

Intuit’s SnapTax allowed California taxpayers to file directly from their iPhones in 2010.

Financial Companies Dominate Groundswell Awards in North American B2C Category

imageIt’s not often that financial services companies take home multiple trophies in a cross-industry retail-marketing competition. But last week, they took home almost half the top prizes in Forrester’s Groundswell competition for the best use of “social” techniques in their marketing efforts.

Financial companies won nine of 20 possible honors including three of seven category winners and six of 13 runner-up awards (called “finalists“). Four of the winners were in tax prep, a surprisingly social activity.   

The financial category-winners:

Financial runner-ups (aka finalists):

  • Listening (of 3 total)
    — Listening to the Student Pulse by Bank of America and Communispace
  • Talking (of 2 total)
    — American Family Insurance on Facebook by American Family Insurance
  • Energizing (of 2 total)
    — TurboTax Embraces Customer Reviews for Viral Growth by Intuit, Inc.
    — USAA Implements Ratings and Reviews by USAA
  • Supporting (of 2 total)
    — Get it Right Community by H&R Block
    — Taxes on Twitter: @TeamTurboTax Provides Customer Support and Resources by Intuit Inc.

Intuit’s TurboTax division alone accounted for three of the nine financial winners. USAA bagged two awards and H&R Block, Chase, Bank of America and American Family each received one Groundswell award.

Future File: Digitizing Paper POS Receipts

image Some of the best innovations come from inventors that develop a solution to a personal pet peeve, then commercialize it. In financial service, Aaron Patzer has told the story many times about how he developed Mint to solve his own needs for a better financial management tool.

If I had Aaron Patzer’s drive, or funds, I’d be working on a solution to digitize point-of-sale receipts. In our household, none of us can keep track of a receipt past the first 24 hours. Someone or some thing must come into our house during the night and make off with all paper receipts.

So when it comes to returning something to a store, we usually end up replaying this sad process:

  1. Try to remember where the receipt is
  2. Look for it
  3. Ask spouse if they’ve seen it
  4. Look again
  5. Curse bad memory (of spouse) and give up for the day
  6. Repeat above steps the next day
  7. Curse bad memory (of self and spouse) and give up for good
  8. Rehearse story to tell store on why you don’t have receipt
  9. Return item to store without receipt
  10. Receive gift card instead of cash refund (because there’s no receipt)
  11. Forget/lose gift card
  12. Curse paper receipts and vow to better organized

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That’s why I was excited to hear Square founder Jack Dorsey tell the audience at NACHA Payments in April that one of startup’s key strategies was “focusing on the receipt” (see my Tweet right).

Shortly thereafter I met David Crossett at FinovateSpring 2010 who shared his vision of how his startup, ReadyReceipts (note 1) is gearing up to solve this very problem. The product, still in development, uses a unique approach that doesn’t rely on the end-user carrying another loyalty card (thank goodness).

If you’ve ever bought something in an Apple Store (in the USA at least), you can see what he has in mind. Mobile POS systems that email you the receipt and skip the easy-to-lose paper altogether.

In addition to Ready Receipts and Square, a number of other companies are working on solutions including:

Relevance for Netbankers: Receipt management is a very real pain-point that costs consumers millions of dollars and millions of hours of frustration every year. Financial institutions, retailers, and/or direct online financial management (OFM) providers that solve this problem stand to gain market share and/or profitable fee income (see our recent Online Banking Report on OFM features for more info).

Intuit’s QuickReceipts is tackling the lost receipt problem (22 July 2010)

Intuit's QuickReceipts

Intuit is spurring grass roots support by enabling visitors to send a Tweet requesting their favorite store adopt QuickReceipts (link)

Intuit's tweet campaign for its QuickReceipts

MyReceipts.com from Third Solutions promotes Whole Foods participation (22 July 2010)

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Note:
1. ReadyReceipts.com is currently under construction as they build out the company and product.

Mint.com Traffic Soars Under Intuit Ownership

image I don’t know if it has anything to do with the publicity Mint received in recent months following its acquisition by Intuit or the promotional links from Quicken’s website, but the online PFM juggernaut just blew the roof off its monthly traffic. According to Compete, in January, Mint had 1.7 million unique visitors, 600,000 more than a year earlier.

To provide a little context, not counting the Dec. to April tax-time traffic spike at Intuit, Mint’s traffic is now slightly HIGHER than that of its parent company (see chart #1 below). That gives you a little understanding of why Intuit coughed up $170 million for the startup.

Another way to look at it: Mint now has as much traffic as the tenth largest U.S. retail bank, BB&T (see chart #2).

The interesting question for 2010: Now that Mint is part of the establishment, what startup will rise up to challenge it? Or will the banks, back on a path to profitability, fill the need going forward? 

Chart 1: Mint’s traffic is now similar to Intuit’s non-tax-time traffic

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Source: Compete (link)

Chart 2: Mint now has about the same number of visitors as the tenth largest U.S. retail bank, BB&T
Note: Mint is blue line below

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Source: Compete (link)

Note: For more information on the PFM space, see our Online Banking Report on Personal Finance Features.

A Look at Mint’s Twitter Aggregation Site: Money Tweets

image Leave it to Mint to make 140 characters of personal finance chatter sexy. Yesterday, I noticed a link to a new feature called Money Tweets tucked away at the bottom of an account-alert (see inset below; note 1). The site launched in November (press release), but I was all wrapped up in P2P payments at the time (note 2) and never looked at it.

imageMint’s effort is the best use I’ve seen of Twitter as a content-creation tool (see screenshot #1, below; note 3). And once established, the site basically runs on autopilot, making it a cost-effective way to bring fresh, real-time content to your customers. 

Money Tweets has five content areas:

  • Aggregated tweets from 20+ writers on five subject areas: savings, investing, budgeting, loans, and retirement
  • Tweets about Mint using Twitter search
  • Tweets from Mint using its Twitter stream
  • Tweets from anyone answering the company’s Question of the Day such as today’s topic, “Is now the time to buy a house?” (upper right in screenshot below)
  • Tweets from anyone using keywords taken from personal finance trending topics

Bottom line: Aggregation of the tweets from personal finance experts (with extra credit for adding your own voice to the stream) is a promising tactic for your online marketing plan. But most (all?) financial institutions will want to steer clear of streaming unmoderated tweets from anyone mentioning your company’s name. That’s going to cause way too many internal headaches as it attracts spam and customer complaints. 

Main page at Mint’s Money Tweets (link, 8 Jan. 2010)

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Notes:
1. As an aside, Mint’s superb graphic design extends even to its email alerts, which look like a sticky note on the screen.
2. For more on the P2P payments market, see our latest Online Banking Report, published earlier this week, Making the Case for Person-to-Person Payments
3. For more on using Twitter, see our May report, Connecting to Customers with Twitter.

Intuit’s New Quicken Site Sprouts Some Mint

image If anyone still wondered how serious Intuit is about incorporating the Mint brand into its portfolio after its $170 million acquisition, take a look at the latest version of the Quicken sales site. Mint is prominently featured (see first screenshot below), especially if you scroll one “ad spot” over (second screenshot).

I also found Mint mentioned at PayTrust, Intuit’s bill management site (third screenshot). There’s even a small plug on the Quicken Online login page (fourth screenshot).

However, on Mint’s site the co-branding is not reciprocated. Quicken is not mentioned at all and Intuit is relegated to 8-point type at the bottom of the page (fourth screenshot).

The latest traffic figures from Compete support the theory that Intuit is de-emphasizing Quicken Online in favor of Mint. Traffic to <quicken.intuit.com> fell 50% in November to about 400,000, while Mint held steady at about 3x that, 1.2 million unique visitors.

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Source: Compete, 10 Dec 2009 (link)

Quicken homepage on default choice, Quicken 2010 (link; 9 Dec. 2009, 11 PM)

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Quicken homepage with Mint.com selected from scrolling choices
Note: Yellow highlight is mine

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Intuit PayTrust homepage (link)

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Quicken Online login page (link)

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Mint homepage
Intuit mentioned twice at bottom of page (yellow highlight is mine). 

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Note: For more information on the PFM space, see our Online Banking Report on Personal Finance Features.

The Financial Service that Made Ad Age’s 40 Hottest Brands

image The latest Advertising Age profiles the 40 hottest brands in the United States. In the current climate, I wasn’t expecting to see a financial brand. But there was a one financial tech company that made the list.

Intuit’s TurboTax. It even made the cover photo montage (see inset), although you have to look carefully to see the box laying flat in front (note 1).

Who would have thought tax prep software could be cool? Part of the reason: TurboTax’s marketing VP, Andy Young, has been pushing the envelope looking for novel ways to market tax prep services. For example, last year TurboTax was the first company to use a Google program that displayed an Intuit tweet stream on AdSense partner sites such as Facebook, MySpace and VentureBeat (see screenshot below from our previous post). Clickthroughs went to Intuit’s Twitter page, rather than its main website (note 2).

And things were clicking last year for TurboTax with 11% growth to 18 million units, despite an 11% decline in boxed-unit sales. The growth driver? Online of course, up 36% year over year.  

image Implications for FIs: Banks have driven users to TurboTax for years earning a slice of revenue under affiliate deals. But the potential to provide TurboTax services is set to grow exponentially.   As announced in September’s Finovate, tax prep/TurboTax will soon be integrated directly (e.g single signon) in Digital Insight’s FinanceWorks

VentureBeat home page (9 April 2009)

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Note:
1. I might have missed the TurboTax box, because I was too fixated on the Five Guys cup on the left, which is coming to Seattle very soon.
2. For more info on leveraging Twitter, see our report published in May, Online Banking Report: Connecting to Customers with Twitter.

myFICO Forum Wins 2009 Forrester Groundswell Award

image Fair Isaac’s popular forum (powered by Lithium; screenshot below) which supports its myFICO retail credit score/report unit, took first prize among 16 entrants in the Business-to-Consumer Supporting category in the recent Forrester Groundswell awards (winners list).

The Groundswell awards are based on business results using various social technologies. In total there are 16 categories.

The myFICO forum is currently receiving:

  • 120,000 unique visitors in Sep 2009, up almost three-fold from a year ago (see chart below)
  • 20,000 new posts added each month…with more than 500,000 posts archived
  • 400,000 searches per month
  • 10,000 new registered users per month

image According to information supplied with the application, the forum is helping Fair Isaac in the following ways:

  • Lowering call-center volumes: Total call center volume was down 1% in 2008 compared to a 23% gain the prior year.
  • Reducing call-center talk time: 10% of callers are referred to the forum for more information and/or help from other users.
  • Driving traffic: Traffic to myFICO.com from the forum equals about 40% of the volume from search engines.
  • Improving sales: The average amount spent by a customer grows by two-thirds after they join the forum and 13% of all myFICO sales online involve a forum view.

While myFICO was the only financial services winner, Bank of America was one of four finalists among 23 entries in the B2C Talking category for its Morris on Campus student-banking campaign as was MasterCard Brazil for What’s Priceless to You

Significance to Netbankers: myFICO’s busy forum shows that despite the proliferation of blogs and social media, an old-school online forum is a good way to build a community and off-load the tech support burden. Of course, forums don’t run themselves, and you’ll spend a considerable time moderating them. But considering the alternative, it’s an expense worth considering, especially if community-building is part of your strategic goals. Intuit has also had great success with its community forums, attracting 130,000 monthly unique users (see chart below).

myFICO forums (link, 29 Oct 2009)

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Website traffic for myFICO and Intuit forums from Compete (link, 29 Oct 2009)

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For more info:

Intuit Offers Low-Cost Online Accounting via QuickBooks Free or Basic

imageI was poking around the various small business online accounting sites today researching our next Online Banking Report and thinking about which service would suit our business, given that Microsoft is pulling the plug on Money.

I was already familiar with Outright.com (a Finovate 2009 presenter; demo video coming soon), FreshBooks, and LessAccounting. But I was completely surprised by one contender in the free category: Intuit QuickBooks Online.

The software giant offers three flavors of online-only accounting (see screenshot below; full comparison here):

  • QuickBooks Online Free: Create and send invoices, print checks, track money flow for up to 20 customers and run basic reports; even includes email support
  • QuickBooks Online Basic: In addition to the above, for $9.95/mo, users can manage an unlimited number of customers, set permissions for others to access data, and choose from a library of 40 standard reports
  • QuickBooks Online Plus: Full-fledged QuickBooks for $34.95/mo, mimics most features of QuickBooks Pro (see comparison here)

Financial institution opportunities:
All four online accounting companies offer free versions and premium fee-based options (note 1). Consider linking to them from your small business resource center. For extra credit, develop a co-branded version you can offer your customers or negotiate discounts for the fee-based versions.

Intuit’s QuickBooks Online product line (14 Oct 2009)

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Notes:
1. Outright.com is currently free for all users, but says it is working on value-added, fee-based options.
2. For more info on the small biz space, see our Online Banking Report: Small & Microbusiness Banking (June 2004). Note: Anyone who purchases the 2004 version now, will automatically receive the newer version when it’s published later this month.

Is Mint Worth $170 Million?

image The rumors broke yesterday and the confirmation came today. Intuit is buying two-time Finovate Best of Show winner, Mint for $170 million (see note 1). Few people are surprised by this move or the price. Mint’s latest VC investors had just invested at a $140 million valuation a few weeks ago, so $170 mil is in line with that. It’s also a 5x return to the total VC investment of $32 million, so everyone associated with Mint has to be pretty happy, especially in an environment where most assets have fallen by double digits in the past two years.

image The bigger question is whether the startup is worth $170 million? To Intuit, I think the answer is definitely yes (see below).

Intuit shareholders were indifferent with no real movement in share price today (see inset) on lower-than-normal trading volume (note 2). Because of the deal, Intuit lowered per-share net income estimates by 2 cents ($6.5 million loss) for FY 2010, and says there will be no material impact after that.

Apparently, Intuit will keep the Mint brand, at least for now. Mint CEO Aaron Patzer will be general manager of Intuit’s personal finance products, both online AND desktop.

I’m no M&A expert, but here’s why $170 million sounds reasonable to me:

  • At Intuit’s current multiple (20x), Mint needs to generate approximately $10 million in annual profits to break even for shareholders. With 1+ million users at Mint, that’s $10 per user per year, less than a buck a month.
  • While Mint isn’t likely making that type of profit today, the combination of lower costs from Intuit back-end systems and additional revenues from upselling Intuit services (TurboTax, Cuckoos, and others), should elevate Mint to a $10 million-plus business unit relatively quickly.
  • Intuit needs an entree to the young-and-frugal segment, and Mint can be the starting point with users migrating to Quicken Online (which can be returned to a fee-based, advertising-free service), TurboTax, and/or QuickBooks over time.
  • Plus there’s a bunch of intangibles that are difficult to quantify until you see how Intuit handles the Mint.com user base. Even though there’s the usual grousing from Mint users today, in reality, Intuit’s trustworthy brand name should be able to retain current users and grow the base.

Here’s how I break down the purchase price:

$5 to $10 mil >>> Assets: Code, IP, employees, etc.
$10 to $20 mil >> Brand: Name, URL, traffic, awards, etc.
$100+ mil >>>>> Customers (1,000,000 at $100 each)
$25 to $50 mil >> Option value

Notes:
1. Mint won the audience voting for Best of Show at both our 2007 and 2008 Finovate conferences. If you want to see and meet the next Mint, we have a few dozen tickets left for Finovate 2009 on 29 Sep (purchase tickets here).
2. Last week, shares fell $0.40 or 1.4%.

Microsoft to discontinue selling Microsoft Money immediately, end online service in two years

imageMicrosoft will stop selling its Microsoft Money packaged personal finance management (PFM) software at the end of this month (FAQ here). Online services will expire Jan. 31, 2011, or earlier depending on when users activated their program.

The company will continue its online-only account management and bill pay services at MSN Money. Banks supporting direct downloads to the program, such as US Bank and Wells Fargo, will have to migrate users to other options, most likely Intuit’s Quicken.

For me, it’s an end of an era. The main reason I became involved in the online banking industry was to participate in a four-bank group that worked with Microsoft to add online banking and bill pay to Microsoft Money 3.0 (note 1), released in Feb. 1994 (see inset). It was an industry milestone and a major coup for the company at the time, bringing online banking to its PFM more than two years ahead of Quicken. 

So, after 15 years of using the program, I’ll finally have to make the long overdue move to QuickBooks to manage our company finances. But to be safe, I’m going with QuickBooks online, which I’m guessing will not become obsolete in my lifetime.

Microsoft Money Plus page announces the end of the line (link, 9 June 2009)

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Notes:
1. According to Wikipedia, Microsoft Money is currently on version 17.

Intuit’s Quicken Online Releases Native iPhone App

imageYesterday, Intuit launched its first native app for the iPhone, Quicken Online Mobile. It’s already risen to number four in the Finance category (note 1), and will likely hit number one given the number of Intuit fans using the iPhone. Currently, E*Trade’s new Mobile Pro claims the top spot.

imageIntuit has incorporated some interesting features including this user-friendly “what’s left until payday” feature. Users can access a graphical map of their future balance level (below) and get a warning (right) if the account looks like it will run out before the next payday.

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image Intuit also uses the GPS/location-based capabilities of the iPhone with a built-in ATM finder (click on inset for larger view). And finally, users are able to input transactions on the fly to get a real-time look at the impact to their budgets on the latest expenses.

The two-minute YouTube video (link) is worth watching to see how to position your iPhone PFM as a mobile financial assistant (speaker is Intuit product manager, Barron Ernst):

There are a number of personal finance apps available on the iPhone platform including Mint, Wesabe (announced Tuesday at FinovateStartup), MoneyTrackin, iBearSoft Software, and dozens more. 

Notes:
1. Quicken’s mobile app is number four in the free apps section of the iTunes Finance apps section as of 8:30 AM Pacific time, 2 May 2009. It has 73 user reviews with an average 4-star rating (excellent). In comparison, Mint which launched its iPhone app in December has nearly 13,000 reviews.
2. According to VentureBeat, Quicken Online passed the 1-million user mark in mid-April.