If anyone still wondered how serious Intuit is about incorporating the Mint brand into its portfolio after its $170 million acquisition, take a look at the latest version of the Quicken sales site. Mint is prominently featured (see first screenshot below), especially if you scroll one “ad spot” over (second screenshot).
However, on Mint’s site the co-branding is not reciprocated. Quicken is not mentioned at all and Intuit is relegated to 8-point type at the bottom of the page (fourth screenshot).
The latest traffic figures from Compete support the theory that Intuit is de-emphasizing Quicken Online in favor of Mint. Traffic to <quicken.intuit.com> fell 50% in November to about 400,000, while Mint held steady at about 3x that, 1.2 million unique visitors.
Source: Compete, 10 Dec 2009 (link)
Quicken homepage on default choice, Quicken 2010 (link; 9 Dec. 2009, 11 PM)
Quicken homepage with Mint.com selected from scrolling choices
Note: Yellow highlight is mine
Intuit PayTrust homepage (link)
Quicken Online login page (link)
Intuit mentioned twice at bottom of page (yellow highlight is mine).
Note: For more information on the PFM space, see our Online Banking Report on Personal Finance Features.