Betterment Embraces the Cryptocurrency Revolution with Makara Acquisition

Betterment Embraces the Cryptocurrency Revolution with Makara Acquisition
  • Investment platform Betterment will acquire cryptocurrency portfolio manager Makara. Terms were not disclosed.
  • The acquisition will enable Betterment to incorporate automated, personalized digital asset investing into its roboadvisory services.
  • Seattle, Washington-based Makara was founded in 2021 and has raised $2.1 million in seed funding.

Mr. Money Mustache may not like it. But the news that online investment platform Betterment has agreed to acquire cryptocurrency portfolio manager Makara is yet another sign that incumbent fintechs are playing a major role in helping crypto go mainstream.

“Crypto is here to stay and Betterment wants to live our promise of long-term diversification and to provide our customers with the best variety of assets in the marketplace,” Betterment CEO Sarah Levy explained. Levy praised the Makara acquisition as a unique opportunity to bring Betterment customers managed cryptocurrency portfolios “combined with the guidance and ease-of-use that have defined Betterment.”

Headquartered in Seattle, Washington, Makara was founded in 2021 by Jesse Proudman and Sadie Raney. The company is the first crypto-based roboadvisor to be registered with the SEC, and offers investment exposure to the cryptocurrency market that is both automated and personalized to the investor’s goals and preferences. Makara investors can select cryptocurrencies organized into thematic baskets – Bitcoin, Blue Chip, Decentralized Finance, Ethereum, Inflation Hedge, Metaverse, Universe, and Web 3.0 – that cover the wide (and growing) range of digital asset offerings.

Betterment leverages passive index-tracking and fixed income ETFs to offer goal-based investing strategies via both taxable and tax-advantaged accounts such traditional and Roth IRAs. The addition of Makara will enable the New York-based investment platform to give investors the ability to diversify their accounts without having to worry about selecting individual digital assets. The acquisition will also make it easier for Betterment’s financial advisor customers to offer cryptocurrency exposure to their clients without those advisors having to be experts in the digital asset arena.

The acquisition is expected to close later in Q1 of 2022. Makara’s team of experts and engineers will join the Betterment team at that point.

“We developed Makara to bring an easy and accessible long-term investing approach to cryptocurrencies,” Makara co-founder and CEO Jesse Proudman said. “Combining our crypto expertise with Betterment’s scale will accelerate the growth of the platform with both retail investors and financial advisors.”

Betterment made its Finovate debut in 2010, winning Best of Show for its online savings and investment platform. In the years since, the company has grown into one of the world’s leading digital investment advisors, with more than 700,000 customers and more than $33 billion in assets under management. Last fall, the company announced raising $160 million in funding – including a $60 million in Series F equity investment – earning the New York-based firm a valuation of $1.3 billion.


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American Express Launches Digital Checking Account to Compete with Challenger Banks

American Express Launches Digital Checking Account to Compete with Challenger Banks
  • American Express is launching a new, digital checking account called Amex Rewards Checking
  • The Amex Rewards Checking account will offer a 0.50% high-yield APY on account balances, along with other membership rewards
  • The new checking account is only open to primary American Express credit cardholders and is limited to individual users.

Financial services giant American Express is expanding its horizons into the crowded world of digital checking. The company is launching Amex Rewards Checking, an all-digital consumer checking account, for eligible U.S. card members.

As an incumbent player, American Express has multiple advantages over the many smaller digital challenger upstarts that have launched in the past two years. That’s because not only does the New York-based firm have credibility and a pre-existing large customer base, it also comes with a reputation for its rewards and perks.

“Our Members want more banking products and services from us,” said American Express Executive Vice President and General Manager of Consumer Banking Eva Reda. “And they want more from their checking account, without giving up the benefits that are important to them. That’s why we built Amex Rewards Checking to deliver more value for Members with the powerful and trusted backing of American Express. It’s digital checking without compromises.”

The checking account product will be a draw to Millennial and Gen Z users, who look for banking products with incentives and rewards. In fact, according to a study from Amex, 35% of consumers rank rewards and offers at the top when considering opening a new account. Given this, Amex packed competitive features into its new checking account. Accountholders can:

  • Earn 0.50% high-yield APY on their account balance, which is 10x higher than the national rate
  • Gain one Membership Rewards point for every $2 spent on eligible debit card purchases. Users can redeem these points for deposits into their Amex checking account
  • Pay no monthly maintenance fees or minimum balance fees
  • Receive purchase protection for accidental damage or theft on eligible purchases
  • Access Amex’s customer care providers 24/7 via phone or chat
  • Receive fraud protection and monitoring
  • Make fee-free ATM withdrawals at 37,000 MoneyPass ATM locations

The new Rewards Checking account is only open to primary American Express credit cardholders who have had their account for more than three months. Currently, the new checking account is limited to individuals and cannot accommodate joint accounts.

The new Amex Rewards Checking is American Express’ first checking account for retail customers. The financial services giant has offered small business checking for a little over a year now. The company acquired Kabbage in 2020 for $850 million and leveraged the purchase to launch a small business checking offering in 2021. That said, it’s worth noting that Amex’s new debit card is not available to its small business checking customers.

American Express, which presented at our developers conference in 2015, is listed on the New York Stock Exchange under the ticker AXP. The company saw $36 billion in revenue in 2020 and has a market capitalization of $149 billion. Stephen Squeri is CEO.

Wirex Expands to the U.S.

Wirex Expands to the U.S.
  • Wirex, which has 4.5 million users across Europe and Asia, launched its crypto-to-fiat services in the U.S. today to all U.S. users, except those in New York and Hawaii
  • The company is partnering with Zero Hash, Checkout.com, Visa, and Sutton Bank for the distribution of its crypto-enabled debit card
  • The launch comes 18 months after Wirex received its first money transmission license in the U.S.

Remember in 2020 when we wrote that Wirex was “inching” toward a U.S. launch? Well, the slow crawl is over; the cryptocurrency payments platform announced it has officially expanded its services to the U.S.

Wirex’s platform, which enables users to buy, store, exchange, and spend fiat currency and more than 37 cryptocurrencies, is leveraging partnerships with Zero Hash, Checkout.com, Visa, and Sutton Bank to distribute its crypto-enabled debit card to American users. The London-based company is expanding beyond the EEA and APAC regions, where it already serves 4.5 million users.

“U.S. users have been demanding an alternative to traditional forms of payments that are antiquated, slow and non-transparent, and that’s where Wirex steps in,” said Wirex USA Managing Director Harold Montgomery. “We’re known for upholding regulatory and licensing standards where required, and applying industry-best practices where regulations don’t yet exist. American customers can expect the same level of compliance.”

Founded in 2014, Wirex’s app links to a Visa debit card that allows customers to spend their cryptocurrency online and in-store at over 61 million locations. Additionally, the company offers free domestic and international ATM withdrawals, no annual fee, zero exchange fees, near instant crypto transactions, live transaction notifications, and the ability to instantly top up via their debit card with zero fees.

Today’s launch comes 18 months after the company received its first money transmission license in the U.S. from the State of Georgia Department of Banking and Finance. Starting today, Wirex’s services are available to users in all states except New York and Hawaii. The company said it will launch in those regions later this year.

In December of last year, Wirex launched its non-custodial wallet, an app within the Wirex ecosystem that serves as a secure way for users to send, store, and receive digital assets. Earlier that month, Wirex invested five billion Wirex Tokens in a new, cross-chain DeFi lending protocol called Nereus.

Wirex has almost $8 million in funding. Pavel Matveev is CEO.


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Fiserv Agrees to Acquire Finxact in Deal Valued at $650 Million

Fiserv Agrees to Acquire Finxact in Deal Valued at $650 Million
  • Fiserv has agreed to acquire Finxact in a transaction valued at $650 million.
  • The acquisition will help bolster Fiserv’s position as “partner of choice” for firms looking to add to their digital banking offerings.
  • First Data Ventures, the corporate arm of 2019 Fiserv acquisition First Data, was an early investor in Finxact.

Leading fintech and payments company Fiserv announced today that it has agreed to acquire cloud native banking solution provider Finxact. An early investor in the company, Fiserv will purchase the remaining ownership interest in Finxact for $650 million, and will leverage the acquisition to add to Fiserv’s account processing, digital, and payments solutions.

“Through this combination, Fiserv will create a streamlined path for clients to offer digital solutions to their customers,” Fiserv President and CEO Frank Bisignano said. “Finxact also enhances our ability to support a growing number of financial institutions and business clients.”

Jacksonville, Florida-based Finxact offers a core-as-a-service platform that enables financial institutions to innovate and bring new solutions to market without requiring a complete technological overhaul of existing systems. Finxact leverages open banking APIs and the cloud to help firms future-proof and add flexibility to their businesses by abstracting the critical components of core banking from other operations and services – such as mobile banking, communications, and statements. The company’s partners range from financial institutions like Live Oak Bank ($8.2 billion in assets) and Iberiabank’s Virtual Bank to fintechs like Personetics and Anchorage Digital.

Calling the acquisition a “tremendous opportunity” for his six-year old company, Finxact Chairman and CEO Frank Sanchez said, “We recognize that Finxact’s technology can serve to level up the industry’s delivery infrastructure, and crucially at a time when banking is undergoing transformative change. We will be better positioned to serve a far greater number of institutions, of all sizes, when combined with the breadth and depth of Fiserv capabilities.”

Finxact was founded in 2016 and has raised $42 million in funding. The company ended 2021 with the introduction of its no-code visual Product Launchpad, a platform enhancement that brings a visual design experience to the creation and deployment of products on the Finxact core.

The acquisition of Finxact is only the latest fintech deal by Fiserv since its big, $22 billion purchase of First Data Corporation in 2019. Last fall, Fiserv announced the completion of its acquisition of marketing and commerce platform BentoBox. The year before, Fiserv acquired digital card services platform Ondot. Other recent acquisitions include its pick-up of Bypass Mobile in 2020 and NetPay in 2021. The company’s most recent Finovate appearance was at FinovateWest 2020, an all-digital event in which Fiserv demoed its Virtual Banking Assistant. The technology brings AI-driven, conversational experiences to call center operations, boosting customer engagement and reducing costs.


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Pillow Raises $3 Million for its DeFi Investment Platform

Pillow Raises $3 Million for its DeFi Investment Platform
  • DeFi investment startup Pillow raised $3 million in Seed funding
  • The company will use the funds to fuel global expansion, build its investment strategies, and grow its user base
  • “We want to create a future where accessibility to decentralized finance is democratized,” said company founders

Pillow, a platform that invests in curated DeFi strategies, landed $3 million in funding this week in its first-ever investment round. The Seed round was led by Elevation Capital and a group of crypto angels. Pillow will use the funds to build out DeFi strategies, accelerate global expansion, build up its community of users, and grow the Pillow brand to reach a global audience.

Pillow was founded in 2021 to offer its users an accessible way to earn market-beating interest rates on a range of crypto holdings– including $USDC, $USDT, $BTC, and $ETH– without needing to be experts in the space. “We believe the next big unlock in Web 3.0 is going to come from significantly improving user experiences,” said Elevation Capital Principal Vaas Bhaskar. “Pillow fits right into that theme by abstracting away the complexities of DeFi – and hence making it more accessible.”

To remove the complexity, Pillow’s investment strategies are curated and actively managed. Additionally, the company offers 1-click investing with the potential of high yields and without transaction fees (known in the crypto world as gas fees) and underlying chains and tokens.

“We want to create a future where accessibility to decentralized finance is democratized, if not more than traditional finance. We’re fulfilling this vision by letting our users gain access to DeFi yield opportunities in a simple, safe, and secure manner,” said Pillow founders Arindam Roy, Rajath KM, and Kartik Mishra. “Our users have shown unequivocal faith in our platform in our private access program, and we’re on track to scale this to new heights. We’re grateful for the mentorship and guidance of Elevation Capital as we scale, along with some of the best builders in the Web 3.0 space … We’re elated to have the ecosystem rally behind us as we build our platform and community.”

Though decentralized finance seemed like a futuristic vision of the financial world in 2020, progress toward a decentralized world is quickly picking up steam. The total locked value in decentralized assets has gone from around $20 billion at the start of last year to around $250 billion this year. Additionally, last January, the U.S. Office of the Comptroller of the Currency (OCC) gave the green light to allow banks to use stablecoins. And many countries have either launched, piloted, or are in the process of planning their own bank-issued digital currency (including the U.S. Federal Reserve, which issued a discussion paper on central bank digital currencies last week).


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Cross River Bank Teams Up with PayTile to Offer Location-Based Payments Solution

Cross River Bank Teams Up with PayTile to Offer Location-Based Payments Solution
  • Cross River Bank and PayTile announce collaboration to offer a new location-based payments solution.
  • The companies compare the new solution to Apple’s AirDrop, which enables the sending of data without an exchange of PII.
  • In addition to the partnership, PayTile is launching a new cash drop-off technology Money Drop.

A partnership between Cross River Bank and online payments company PayTile will bring a new location-based payments solution to market. PayTile is among the first P2P payment platforms to use geo-location to enable safe and private financial transactions between individuals without requiring exchange of personal information. The company will leverage core banking infrastructure and payments functionality – including ACH and Push-to-Card capabilities – from Cross River Bank for the new offering.

“PayTile’s mission is to make digital payments as private as cash and as safe as a card,” PayTile CEO Anu Vora explained. “While traditional P2P apps exist to pay the people you already know, PayTile exists to safely pay people you don’t know.”

PayTile’s technology is designed especially to be used in situations in which physical cash would be the preferred option. This includes tipping in hospitality-related instances, as well as informal transactions such as shopping at local farmer’s market. The company compares the location-based payment service to iOS’s “AirDrop” capability, enabling money transfers without requiring an exchange of usernames, legal names, emails, or phone numbers.

“Anu and the team at PayTile are revolutionizing peer-to-peer payments,” Cross River founder, president, and CEO Gilles Gade said. “By partnering with innovative companies like PayTile, Cross River creates real time solutions to empower consumers and their finances.”

The partnership announcement comes at the same time that PayTile is launching its Money Drop technology which enables the digital placement of cash or other digital goods at an exact location for users to pick up and redeem at their convenience. One use case of Money Drop, according to PayTile, would be for the company’s business partners to use the technology to draw a physical crowd to a specific location for promotional purposes, such as selling discounted tickets at an event location or offering rewards to commemorate the opening of a brick-and-mortar business.

Founded in 2008 and headquartered in Fort Lee, New Jersey, Cross River Bank ended 2021 with new collaborations with money movement automation platform Astra and payments firm Payment Approved. With Astra, Cross River Bank will power the first point-to-point debit transfer solution, offering instant payments via API. With Payment Approved, Cross River Bank will provide both the payments and technology infrastructure to support payments via Push-to-Card capabilities with both Mastercard and Visa. Cross River Bank will also serve as the sponsor bank for Payment Approved, providing clearing accounts, FBO management, and merchant acquiring services for the company’s business customers.


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ConsenSys Acquires MyCrypto to Improve its Web3 Wallet

ConsenSys Acquires MyCrypto to Improve its Web3 Wallet
  • Blockchain technology company ConsenSys is acquiring MyCrypto
  • ConsenSys will combine MyCrypto’s tech with its own Web3 wallet, MetaMask
  • Financial terms of the deal were undisclosed

Blockchain technology firm ConsenSys made its seventh acquisition today. The Switzerland-based company is buying Ethereum interface MyCrypto, a California-based startup that helps users manage and store their crypto assets.

Specifically, ConsenSys will combine its Web3 wallet, MetaMask, with MyCrypto to improve security and standardize the user experience across desktop, mobile, extension, and browser wallets. MyCrypto launched in 2015 to help users unify their Ethereum accounts. Founded one year later, MetaMask offers its 21 million monthly active users a non-custodial crypto wallet for mobile and browser extensions.

“I think we’ll be able to provide a wallet experience that is much more able to help its users make the best decisions through this rapidly evolving Web3 wallet landscape,” said MetaMask Co-founder Dan Finlay.

The MyCrypto and MetaMask teams have collaborated since 2016. The groups have teamed up to educate the customers on security best practices and have helped integrate and maintain MetaMask’s phishing detection service. User security and education will continue to be a major priority. Moving forward, MyCrypto and MetaMask aim to prioritize user security and education.

“With the rapid growth of the ecosystem and products racing to ship slick features, it is imperative that the leading wallet continues to build foundational and secure self-custody tools that empower the user,” said MyCrypto CEO and Co-founder Taylor Monahan. “Combining our years of experience and shared values allows us to accelerate our mission of providing a way for users to fully realize their self-sovereignty.”

ConsenSys plans to eventually merge the MetaMask and MyCrypto features and brands. For now, however, they will operate independently. MetaMask Co-founders Dan Finlay and Aaron Davis, will lead the unified Desktop, Mobile, Extension, and Browser product offerings alongside MyCrypto founder Taylor Monahan. MyCrypto’s team of 12 employees will join ConsenSys.


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Treasury Prime Unveils New Compliance Suite

Treasury Prime Unveils New Compliance Suite

San Francisco, California-based Banking-as-a-Service company Treasury Prime unveiled its new compliance solution this week. The new offering – a suite of compliance tools, resources, and guidance from regulatory experts – gives fintechs the ability to create and launch their own risk-based compliance programs in a matter of weeks.

The compliance suite has three main components. First is a toolkit that enables firms to customize their compliance program and have more control over the account opening experience. Second, the new offering provides for direct partnerships with bank partners rather than outsourcing compliance to third parties. And, third, Treasury Prime’s compliance suite includes guidance from regulatory experts on key issues such as Bank Secrecy Act (BSA) and Anti-Money Laundering (AML) compliance. Each of these features is tailored to the specific and unique risk profiles of individual fintechs.

Sheetal Parikh, Associate General Counsel and VP of Compliance Solutions for Treasury Prime noted that the rise of stricter compliance standards for fintechs make new compliance solutions for this industry all the more urgently needed. “Regulators now expect fintechs to adhere to the same level of regulatory obligations as banks if they’re going to be offering banking products,” Parikh said. “Our new solution provides fintechs (with) the sophisticated tools and expert guidance needed to quickly build a strong compliance framework that meets the robust compliance standards imposed on banks.”

To facilitate the new compliance offering, Treasury Prime had teamed up with a pair of regtech innovators, Alloy and Unit21. The Alloy partnership will bring compliance and identity management solutions for both KYC and AML via a single API connection. Courtesy of Treasury Prime’s partnership with Unit21, banks and fintechs will be able to deploy pre-configured rule-sets and models to monitor transactions for suspicious activity. Real-time collaborative alert investigation is also a feature of the Unit21 collaboration.

Founded in 2017, Treasury Prime was recognized last fall as “Best Banking-as-a-Service” platform at the Tearsheet Embedded Awards, and named to CB Insights Fintech 250 roster of top fintech startups for 2021. In recent months, the company has partnered with Emprise Bank ($2.3 billion in assets) to help the institution with its new embedded banking initiative. Treasury Prime also teamed up with women-owned Piermont Bank to help early stage startups go live with basic banking services as part of the collaboration’s Quick Start Program.

Treasury Prime has raised more than $31 million in funding according to Crunchbase. The company’s investors include QED Investors, Deciens Capital, Nyca Partners, Pacific Western Bank, Susa Ventures, and Y Combinator, among others. Chris Dean is co-founder and CEO.

Monzo Officially Launches in the U.S.

Monzo Officially Launches in the U.S.

U.K. digital bank Monzo is officially entering the U.S. market this week. The startup announced it’s now allowing U.S. clients to apply for a Monzo account.

Monzo has been in closed beta for the past 18 months, during which time it has onboarded thousands of new U.S. customers, processed millions of dollars of transactions, and gathered user feedback.

The company has launched new features inspired by this feedback, one of which is a salary sorter. This tool that helps users divide their paycheck, separating their spending, savings, and bills once their paycheck is received.

This week’s news comes after Monzo withdrew its U.S. banking license application last October. “While this isn’t the outcome we initially set out to achieve, this allows us to build and scale our early-stage product offer in the U.S. through existing partners and invest further in the U.K.,” a Monzo spokesperson told CNBC last year. “We have big ambitions for Monzo U.S. There are many routes to market we’re exploring that have been successful for other market entrants who are now major players.”

One of those “routes” is a partnership with a traditional bank based in the U.S. While Monzo is a fully licensed bank in the U.K., the startup is partnering with Ohio-based Sutton Bank to provide its U.S. accounts. Sutton will hold user deposits and provide protection with FDIC insurance.

Monzo was founded in 2015 and seeks to be a hub for users to manage their entire financial lives via its mobile app. In addition to financial management and budgeting, Monzo also offers a Mastercard debit card with no overdraft fees, no minimum balance, and no foreign exchange fees.

The digital bank has five million U.K. customers. This number is small when compared to competitor Revolut, which counts more than 14.5 million users. However, Monzo U.S. Product Manager Thomas George noted that it’s not just about the number. “We don’t believe it’s possible to build a globally impactful company without considering the impact we have on the communities we serve,” George said. “Too many people around the world lack access to vital banking services. So we’re also working to improve financial inclusion, support customers in vulnerable circumstances, and play our part in creating a more just society.”


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BNPL Player Amount Acquires Linear Financial Technologies

BNPL Player Amount Acquires Linear Financial Technologies

Modern banking experiences provider Amount has acquired SMB loan and account origination platform Linear Financial Technologies for $175 million.

Founded last February, Linear offers financial services organizations a set of tools to help create a smooth customer experience. The Virginia-based startup provides a digital originations and servicing platform for credit cards, loans, and deposit accounts to help companies optimize the experience for their customers. Linear’s clients include Citizens Bank, PNC Bank, Fifth Third Bank, Bank of the West, and American Express.

Amount, a three-year-old company based in Illinois, helps financial services companies digitize their infrastructure to keep up with the rapid pace of technological change. The company’s modular approach offers firms their choice of embedded finance tools, including omni-channel account opening, credit cards, loans deposits, buy now pay later (BNPL), and more.

“In Linear, we saw an opportunity to pair Amount’s consumer banking solution and buy now, pay later technology with Linear’s small business banking solutions to help financial institutions simplify and streamline business processes to create new business opportunities and increase value for our clients,” said Amount CEO Adam Hughes. “We admire what Sam and his team have built at Linear, especially as we share many of the same values when it comes to developing technology, with a heavy focus on bringing data and insights to the forefront, to improve customer experiences, business processes, and risk management. I’m excited to welcome the Linear team to Amount and look forward to working beside them to expand Amount’s product set.”

After the deal is finalized, Linear will rebrand and operate as Amount Small Business. Linear CEO Sam Graziano will join Amount’s executive team and become Head of Amount Small Business. Combining the two companies will boost Amount’s employees to almost 600. The firm will maintain offices in New York City, New York; Reston, Virginia; Chicago, Illinois; and Los Angeles, California. 

Today’s announcement comes four months after Amount partnered with Marqeta to help banks enter the BNPL space. The company, whose bank clients collectively manage just over $3.1 trillion in assets and serve more than 50 million U.S. customers, was valued at over $1 billion after a $100 million Series D funding round last May.

The BNPL space flooded with new players last year. This influx of new companies, plus the pressure from incumbent financial services firms such as Goldman Sachs offering BNPL solutions, has made competition in the credit card alternative space hotter than ever. Today’s merger will offer Amount a better competitive advantage against established BNPL players such as Klarna, AfterPay, Affirm, and Sezzle. As the BNPL market begins to mature, we can expect to see much more merger and acquisition activity in 2022.


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HackerOne Scores $49 Million Investment to Advance Ethical Hacking as a Security Strategy

HackerOne Scores $49 Million Investment to Advance Ethical Hacking as a Security Strategy

“White Hat” hacker-based security platform HackerOne – which demonstrated its bug bounty and vulnerability disclosure platform at our developers conference FinDEVr in London in 2017 – has secured $49 million in Series E funding. The round was led by GP Bullhound, and gives the San Francisco, California-based firm nearly $160 million in total funding. Benchmark, NEA, Dragoneer Investment Group, and Valor Equity Partners also participated in the investment. HackerOne will use the capital to support research and development and expand go-to-market operations.

“As attack surfaces grow, so does the gap between what digital assets organizations own and what they can protect,” HackerOne CEO Marten Mickos said. “HackerOne is closing that gap and keeping its customers out of harm’s way in a way that no other mechanism can accomplish.”

Mickos noted that HackerOne has identified more than 17,000 high or critical vulnerabilities for its customers over the past 12 months. He underscored 2021 as an especially challenging year, with the firm’s customers announcing a 97% increase in reports for misconfigurations. Additionally, Mickos said that a growing number of institutions are choosing ethical hackers – such as those provided by HackerOne – to defend their digital attack surfaces and help reveal potential vulnerabilities. Specifically, HackerOne has experienced increased adoption of its HackerOne Assessments, Application Pentest for AWS, which was launched in August, and expanded its Internet Bug Bounty program to include vulnerability management in the open source software supply chain.

HackerOne ended 2021 with the appointment of Chris Evans as Chief Information Security Officer (CISO). Evans brings years of digital security experience from tenures at Oracle Corporation, Tesla, and Google – where he founded the Google Chrome security team and Google Project Zero security research team – as well as Dropbox, where he was Head of Security.

“All software has security vulnerabilities,” Evans said in a statement. “The only way to outpace the cybercriminals is to enlist the help of external security researchers. Across every industry, we’re seeing the most innovative companies and CISOs embrace ethnical hackers to reduce risk.”

Wealthfront Agrees to Acquisition by UBS

Wealthfront Agrees to Acquisition by UBS

In one of the first big fintech acquisitions of the year, Wealthfront has agreed to be acquired by global investment bank and financial services company UBS. Valued at $1.4 billion, the all-cash deal represents a premium of at least 2x on Wealthfront’s most recent private market valuations, and underscores UBS’s determination to attract younger, high net worth American investors.

In a blog post at the Wealthfront website, company CEO David Fortunato called the acquisition a “strategic partnership” that will enable Wealthfront to offer new services and give its customers access to “UBS’s industry-leading investing insights and research.” Fortunato praised UBS’s new CEO Ralph Hamers, who was appointed to the top spot in the fall of 2020, as a “digital native” who has put the digitization of the Swiss-based multinational firm at the top of his agenda. Fortunato noted that Wealthfront will continue to operate as a standalone business under its own brand after the acquisition.

“Rest assured that nothing will change with your account or the cost of our service,” Fortunato wrote to the company’s customers. “We will continue delivering great products and features to you, now at a much faster pace. And you’ll get access to even more research and insights that can empower you as an investor.”

Founded in 2008 – and making its Finovate debut as kaChing a year later – Wealthfront has grown into a leading online automated investing platform with $27 billion under management and more than 470,000 clients in the U.S. Earlier this month, the company announced a trio of updates to its Smart Beta service, a feature of the company’s U.S. Direct Indexing offering that helps investors optimize their allocations to individual stocks. Last fall, Wealthfront unveiled its Socially Responsible Portfolio, which leverages Modern Portfolio Theory to give investors the ability to put their money where their values are while still earning returns comparable to those available in its Classic Portfolio.

“Adding Wealthfront’s capabilities and client base to our global investment ecosystem will significantly boost our ability to grow our business in the U.S.” UBS’s Hamers said in a statement. “Wealthfront compliments our core business in the U.S. providing wealth management to high net worth and ultra high net worth investors through trusted relationships with financial advisors, and will enhance our long-term ambition to deliver a scalable, digital-led wealth management solution to affluent investors.”


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