Digital payments and data security company Bluefin announced it has partnered with Visa on a new card-present acceptance tool. The new offering combines Bluefin’s PCI-validated point-to-point encryption (P2PE) solution with Visa Acceptance Solutions to bring increased security to in-person payment acceptance.
The in-store payment acceptance tool offers merchants, software providers, and enterprises a unified approach to accepting payments by combining payment acceptance, PCI-validated security, tokenization, device lifecycle management, and enterprise payment infrastructure into a single solution. Bluefin will power the P2PE piece, while Visa’s Visa Acceptance Solutions is taking on the payment processing, tokenization, and global payment services elements.
“Enterprise organizations are no longer looking for individual payment technologies—they’re looking for infrastructure that enables secure commerce across every channel,” said Bluefin Founder and Chief Strategy Officer Ruston Miles. “Our collaboration with Visa Acceptance Solutions reflects a shared vision that secure payment acceptance should be delivered as an integrated platform rather than a collection of independent components.”
Bluefin was founded in 2007 to bring security to payments by developing technology to devalue sensitive data at the point of entry. Since then, the company has expanded to focus on broader data security infrastructure that protects sensitive data in motion across systems, platforms, and environments. Combining P2PE, vaultless tokenization, and orchestration powers Bluefin’s new model for securing transactions.
The new tool will bring Bluefin clients simplified deployment, centralized device management, developer APIs and SDKs, and reduced PCI compliance scope. While Bluefin is launching the payment acceptance tool with select Ingenico Lane series devices, the tool is capable of expanding to additional ecosystems.
“By combining Visa Acceptance Solutions with Bluefin’s card-present security infrastructure, we’re helping organizations simplify deployment, reduce complexity, and build a stronger foundation for the future of enterprise commerce,” added Miles.
Teaming up with Visa helps Bluefin consolidate traditional, fragmented technology stacks. Rather than separately integrating payment acceptance, processing, encryption, tokenization, and device management, it offers merchants the option to access those capabilities through a unified platform. This raises the bar from offering an individual piece of the payments stack to helping businesses abstract the complexity of managing payments across channels.
Bluefin works with more than 300 partners and 40,000 businesses and protects more than $350 billion in transactions annually. The Atlanta, Georgia-based company showcased its payment technology at FinDEVr 2014 under the name Bluefin Payment Systems.