After,
Backbase demoed how its Launchpad delivers a consistent UX across multiple devices:
“Backbase Launchpad is a new and unique banking experience, based on Backbase Portal technology. Launchpad offers the latest innovations and best practices in user experience design and cross device customer journeys. The goal of Launchpad is to drastically bring down time-to-market for online and mobile projects.
Launchpad is immediately optimized for use on regular browsers, tablets, and smartphones and is entirely manageable by the e-business and digital teams using the Backbase Portal Manager. Launchpad is seamlessly integrated with the Backbase App Center and includes apps such as Accounts Overview, Payments, PFM, Stock Portfolio Manager, Message Center, etc. Other apps (developed by the bank, by Backbase, or by third party vendors) can be easily added to Launchpad.
Launchpad and its apps come with universal integration architecture to hook up existing core banking systems with the new Bank 2.0 front-end.”
Product Launch: 2010
HQ: April 2003
Founded: Amsterdam, The Netherlands
Metrics: Privately funded; 150+ employees with offices in New York, Amsterdam, London, Singapore & Moscow
Finovate demo video: Demo videos will be posted next week
Introducing Jelmer de Jong (Global Head of Marketing) and Edwin Koh (Regional Manager APAC)