InComm Launches Reloadable Card at 7-Elevens Across the U.S.
In an arrangement with Ready Wireless, InComm will be launching its Airfair Lifeline Reload card at more than 7,000 participating 7-Eleven stores.Lifeline is a public program for low income Americans that helps them gain telephone access, secure employment, and make and stay in contact with health services. The program provides a set number of cell phone minutes but, until now, buying additional minutes has been a complicated process. Lifeline-eligible telecommunications companies (ETCs) typically have no brick and mortar presence, making it difficult for cash-oriented program participants.This new arrangement makes it easier for those using the program to reload their cards with additional minutes, texts, or data by paying in cash at the point-of-sale at participating 7-Eleven stores. 7-Eleven is the first national retailer to participate in the program. Others are expected to offer the product later in the year.Fred Haumessert, co-founder and executive vice president of sales for Ready Wireless…