SAS Games debuted TiViTz College $avings Game-a-thon:
“The TiViTz College $avings Game-a-thon is a market disruptive tool that complements existing financial savings vehicles and provides a solution for families to offset potential student loan debt and help cover the cost of higher education. The Game-a-thon (where students solicit pledges online from friends and family for playing TiViTz games) is similar to a Walk-a-thon fundraiser, only fully automated from pledge solicitation to fund deposit into a savings vehicle.The Game-a-thon is positioned to fundamentally change the way families think about affording college and to significantly empower children to take responsibility for and contribute to their own advanced education . . . all while improving their math skills and financial literacy.”